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Inbound Marketing & Sales Development Inspiration

Digital Advertising: Relevance versus Intent

Chris Leone Posted February 20, 2017 4 minute read

Topics: Facebook, Digital advertising

Digital Spend to Surpass TV Spend in 2017, by 36% in 2020

Chris Leone Posted March 16, 2016 2 minute read

At a recent speaking event, I posed a question to the audience. I asked, “who here watches TV on their own time, like on Hulu or Netflix, as opposed to watching live TV on cable.”

Topics: Digital advertising, Reporting, Digital Marketing, Data

Instagram Advertising Coming Soon

Administrator Posted June 10, 2015 1 minute read

Instagram, the popular photo sharing network acquired by Facebook in 2012, has announced plans to open its feed to advertisers by winter 2015!

Topics: Advertising, Instagram, Digital advertising, Social Media

Should I Use Facebook or Google Advertising?

Chris Leone Posted October 25, 2013 3 minute read

I’m often asked how Google and Facebook compare to one another as advertising platforms. The answer comes down to who your audience is, and how and when you need to reach them.

Topics: Advertising, Facebook, Digital advertising, Pay Per Click