Blog

It’s no secret that advertising is a great way to grow a business. Since the 16th century, people have utilized newspapers, print magazines, and other channels to capture attention and raise awareness about their products or services.

2020 has thrown a wrench into the marketing plans for manufacturers around the country. An industry that heavily relies on trade shows and trade associations to network with other businesses and market their products has been disrupted due to limitations on travel and in-person events. Although there is still uncertainty surrounding trade shows for this fall, we expect them to return in some capacity in the future. And there are several ways that you can use digital marketing tactics to make those long-anticipated visits even more fruitful.

Online traffic is through the roof right now, and it is crucial that your brand is visible online. Luckily, there are a variety of self-service digital platforms that offer you a broad range of advertising capabilities for minimal cost.

Love them or hate them, the guidelines of Facebook’s ad platform greatly impact the ways credit unions market their services. Every year in late September, this online tech giant will undergo significant advertising changes with the ability to make—or break—your credit union’s social media advertising strategy. In 2019, these rules did not necessarily change to the advantage of credit unions.

Online advertising for manufacturers is not necessarily a new development, although many manufacturing companies have been slow to dip their feet into the vast world that is digital marketing. With over 94% of B2B customers taking time to research before they purchase, it becomes imperative that manufacturers take advantage of the incredible increases in both sales and ROI that online search advertising can provide.

Are you stretching your Google ads budget as far as it can go? Small and medium sized businesses can't afford to throw away ad dollars trying to compete with large companies, and must be strategic with their advertising spending. In our recent broadcast, we covered some important things to look out for that could be burning through your campaign budgets. Making adjustments to these 5 things could save you thousands of dollars.

Most businesses are advertising on the few platforms that dominate the market, such as Google and Facebook, but are you missing out on cost-effective opportunities to reach your target market on some less popular platforms? Our last live show covered some less common, but often effective, digital advertising platforms, and when companies should consider incorporating them into their marketing strategy.

On a recent broadcast of our WebStrategies Live show, we gave an introduction to Facebook advertising, and it was a hit.   It turns out many of you are hungry for advice on how to approach Facebook ads and make them successful for SMBs. We had a lot more to say on the topic, so we decided to continue the conversation with Intro to Facebook Advertising Part 2.   This segment offers guidance on custom audiences, different types of ads and placement of those ads, and tailoring your message to where your prospects are in the buying journey.

Our recent show, Intro to Facebook Advertising, had the highest live views of any of our broadcasts to date, and for good reason. Many small to medium sized businesses know that there are opportunities for them to reach their audience through Facebook ads, but aren't sure how to get started and what to expect. 

You've no doubt heard about the controversy over Facebook's use of customer data. For marketers, Facebook has developed excellent targeting capabilities that can produce an impressive ROI. But if Facebook is in hot water over improper data handling, what does it mean for advertisers?   If you currently advertise on Facebook, or have considered trying it, we want to update you on how you may be impacted.