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How Facebook’s New Advertising Rules Affect Credit Union Marketing

Posted March 6, 2020
5 minute read
Love them or hate them, the guidelines of Facebook’s ad platform greatly impact the ways credit unions market their services. Every year in late September, this online tech giant will undergo significant advertising changes with the ability to make—or break—your credit union’s social media advertising strategy. In 2019, these rules did not necessarily change to the advantage of credit unions.
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Topics Facebook, Digital advertising, Credit Union Marketing

[Video] Intro to Facebook Advertising Part 2

Posted December 19, 2018
1 minute read
On a recent broadcast of our WebStrategies Live show, we gave an introduction to Facebook advertising, and it was a hit.   It turns out many of you are hungry for advice on how to approach Facebook ads and make them successful for SMBs. We had a lot more to say on the topic, so we decided to continue the conversation with Intro to Facebook Advertising Part 2.   This segment offers guidance on custom audiences, different types of ads and placement of those ads, and tailoring your message to where your prospects are in the buying journey.
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Topics Facebook, Digital advertising

[Video] Intro to Facebook Advertising

Posted November 12, 2018
23 minute read
Our recent show, Intro to Facebook Advertising, had the highest live views of any of our broadcasts to date, and for good reason. Many small to medium sized businesses know that there are opportunities for them to reach their audience through Facebook ads, but aren't sure how to get started and what to expect. 
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Topics Facebook, Digital advertising

Facebook Advertising Update in Wake of Data Privacy Issues

Posted April 19, 2018
1 minute read
You've no doubt heard about the controversy over Facebook's use of customer data. For marketers, Facebook has developed excellent targeting capabilities that can produce an impressive ROI. But if Facebook is in hot water over improper data handling, what does it mean for advertisers?   If you currently advertise on Facebook, or have considered trying it, we want to update you on how you may be impacted. 
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Topics Advertising, Facebook, Digital advertising, Social Media, Display Advertising, Digital Marketing

How To Optimize Your Content Promotion Strategy For The Age Of Bots

Posted May 16, 2017
7 minute read
You've been doing this content thing for a while now. You've even established a content promotion strategy to make sure people actually see what you're publishing. If you're like most marketers who are doing well with content publishing and promotion efforts, your strategy probably includes things like reaching out to industry influencers, guest blogging and maybe even a little social post boosting.
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Topics Facebook, Content marketing, Content syndication

Digital Advertising: Relevance versus Intent

Posted February 20, 2017
4 minute read
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Topics Facebook, Digital advertising

How To Create, Customize & Edit A Facebook Carousel Ad

Posted January 4, 2017
6 minute read
Just like other online advertising channels, freshness is critical to the success of Facebook advertising campaigns. If you only have one set of copy and one ad image, your campaign is sure to run out of steam quickly. One way to keep your campaigns fresh is to edit ad copy and images frequently. Another way is to use the Facebook Carousel feature, which allows you to display multiple graphics & copy within one ad. Not only is it a great way to keep your ads fresh and varied, it's also a great way to test what's working and what isn't.  So, what are you waiting for? Here's a step-by-step guide for creating, customizing and editing a Facebook Carousel Ad:
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Topics Facebook, Social Media, Digital Marketing

Facebook Like Box Plugin Expiring June 23rd, 2015

Posted May 11, 2015
2 minute read
Facebook has recently announced that there are important changes coming for their social plugins, most notably the Like Box and Activity Feed. If you currently have a Like Box plugin on your site, as of June 23rd, 2015, you will need to update to the new Page Plugin instead. If you do not, the plugin will no longer work. There is no update for the Activity Feed, it simply needs to be removed for your site before June 23rd.
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Topics Facebook, Social Media

Are Teenagers Using Facebook?

Posted October 31, 2013
4 minute read
The following post was originally published in WorkIt Richmond, a small business news and resource publication.
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Topics Facebook, Social Media

Should I Use Facebook or Google Advertising?

Posted October 25, 2013
3 minute read
I’m often asked how Google and Facebook compare to one another as advertising platforms. The answer comes down to who your audience is, and how and when you need to reach them.
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Topics Advertising, Facebook, Digital advertising, Pay Per Click