Inbound Marketing & Sales Development Inspiration

How To Measure Inbound Marketing - A Practical Guide

Chris Leone Chris Leone Posted January 5, 2016

The ability to measure digital marketing activity is one of its greatest advantages. Inbound marketing, which leans heavily on digital marketing tactics, has similar advantages. But unlike more..

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Topics: Inbound Marketing, Web Analytics

How To Build Useful Digital Marketing Dashboards

Phil Woods Phil Woods Posted October 29, 2015

If your organization is concerned about monitoring marketing efforts and wants to continuously improve results, then developing a digital marketing dashboard should be a priority. Dashboard..

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Topics: Google Analytics, Web Analytics, Digital Marketing

Top Metrics for Online Paid Ad Campaigns

Administrator Administrator Posted October 9, 2015

Metrics Drive Decisions

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Topics: Advertising, Google Adwords, Pay Per Click, Google Analytics, Web Analytics, Online Marketing, Display Advertising, Digital Marketing, Conversion Rate Optimization

Web Analytics - Creating a Foundation for Marketing Success

Neal Lappe Neal Lappe Posted September 8, 2014

An article was published this morning by eMarketer that highlights the criticality of data. You can read the full article here. The survey results reveal that more than 3 in 4 marketers feel the..

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Topics: Analytics, Google Analytics, Web Analytics, Conversion Rate Optimization

Evolving Into A Digital Powerhouse

Chris Leone Chris Leone Posted September 2, 2014

Author note: the article below was originally published on, a subsidiary of the Richmond Times Dispatch. I’m reposting my article on this blog with the intention of adding to the..

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Topics: Reputation Management, Pay Per Click, SEO, Web Analytics, Marketing Automation, Digital Marketing, Search Engine Optimization

How to Measure Online (and some offline) Marketing

Neal Lappe Neal Lappe Posted February 26, 2014

Industry experts report that marketers this year will spend $171 billion on paid advertising. Those advertisers, and their bosses, will experience much anxiety because in many cases they won’t..

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Topics: Attribution, Search Marketing, Analytics, Internet Marketing, Inbound Marketing, Advanced segments, Google Analytics, Web Analytics, Online Marketing, Marketing Automation, Digital Marketing

Consumer Response To Real-Time Marketing

Chris Leone Chris Leone Posted November 14, 2013

The following post originally appeared in WorkIt Richmond, an online resource for small business owners in central Virginia.

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Topics: superbowl, Analytics, Web Analytics, Online Marketing, real time, Data

Google Analytics Not Provided - What Is It?

Chris Leone Chris Leone Posted October 1, 2013

What Is Not Provided?

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Topics: reports, keyword tracking, Google Analytics, Web Analytics, Online Marketing, not provided, Data, keywords

Four Ways To Quickly Measure Website Success

Chris Leone Chris Leone Posted September 25, 2013
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Topics: micro goals, Goals, landing pages, traffic sources, Web Analytics, Online Marketing

Measuring Success Online: The Multi-Channel Attribution Report

Chris Leone Chris Leone Posted September 18, 2013

I recently wrote about the importance of setting expectations. I explained why they’re so important, how they should be set, and how they can greatly influence our perception of success.

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Topics: Attribution, Analytics, multi-channel attribution, Reporting, Google Analytics, Web Analytics, Analysis

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