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5 Quick Ways to Measure Your Website’s Health Using Google Analytics

Posted January 30, 2019
1 minute read
  Google Analytics offers a huge amount of data, and an almost endless array of options for analyzing that data. That's a great thing for data-driven marketers such as ourselves, but for many businesses, that can be overwhelming and is frankly more information than they will ever need. There are a handful of critically important metrics that every business should be reviewing to identify the overall health of their website, and our recent broadcast focused on those.  
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Topics Web tools, Google Analytics, Web Analytics

How To Measure Inbound Marketing - A Practical Guide

Posted January 5, 2016
7 minute read
The ability to measure digital marketing activity is one of its greatest advantages. Inbound marketing, which leans heavily on digital marketing tactics, has similar advantages. But unlike more traditional digital marketing tactics, which try to convert visitors into customers during their first website visit, inbound marketing is a long term strategy. It involves nurturing visitors weeks, months, or even years before they are ready to make a purchase.
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Topics Inbound Marketing, Web Analytics

How To Build Useful Digital Marketing Dashboards

Posted October 29, 2015
4 minute read
If your organization is concerned about monitoring marketing efforts and wants to continuously improve results, then developing a digital marketing dashboard should be a priority. Dashboard reports can provide at-a-glance clarity around current digital marketing efforts with a focus on how digital marketing efforts are contributing to meaningful business results.
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Topics Google Analytics, Web Analytics, Digital Marketing

Top Metrics for Online Paid Ad Campaigns

Posted October 9, 2015
5 minute read
Metrics Drive Decisions
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Topics Advertising, Google Adwords, Pay Per Click, Google Analytics, Web Analytics, Online Marketing, Display Advertising, Digital Marketing, Conversion Rate Optimization

Web Analytics - Creating a Foundation for Marketing Success

Posted September 8, 2014
1 minute read
An article was published this morning by eMarketer that highlights the criticality of data. You can read the full article here. The survey results reveal that more than 3 in 4 marketers feel the greatest deficiency among marketing agencies is their lack of analytics and meaningful KPIs. See chart below.
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Topics Google Analytics, Web Analytics, Conversion Rate Optimization

Evolving Into A Digital Powerhouse

Posted September 2, 2014
4 minute read
Author note: the article below was originally published on WorkItRichmond.com, a subsidiary of the Richmond Times Dispatch. I’m reposting my article on this blog with the intention of adding to the piece over time.
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Topics Reputation Management, Pay Per Click, SEO, Web Analytics, Marketing Automation, Digital Marketing

How to Measure Online (and some offline) Marketing

Posted February 26, 2014
4 minute read
Industry experts report that marketers this year will spend $171 billion on paid advertising. Those advertisers, and their bosses, will experience much anxiety because in many cases they won’t know what worked and/or how well it worked. Here’s a quote from a famous man that underscores this -
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Topics Internet Marketing, Inbound Marketing, Google Analytics, Web Analytics, Online Marketing, Marketing Automation, Digital Marketing

Consumer Response To Real-Time Marketing

Posted November 14, 2013
4 minute read
The following post originally appeared in WorkIt Richmond, an online resource for small business owners in central Virginia.
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Topics Google Analytics, Web Analytics, Online Marketing, Data

Google Analytics Not Provided - What Is It?

Posted October 1, 2013
2 minute read
What Is Not Provided?
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Topics SEO, Reporting, Google Analytics, Web Analytics, Online Marketing, Data

Four Ways To Quickly Measure Website Success

Posted September 25, 2013
4 minute read
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Topics Google Analytics, Web Analytics, Online Marketing