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5 Quick Ways to Measure Your Website’s Health Using Google Analytics

Chris Leone Chris Leone Posted January 30, 2019 1 minute read
 

Google Analytics offers a huge amount of data, and an almost endless array of options for analyzing that data. That's a great thing for data-driven marketers such as ourselves, but for many..

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Topics: Web tools, Google Analytics, Web Analytics

How To Measure Inbound Marketing - A Practical Guide

Chris Leone Chris Leone Posted January 5, 2016 7 minute read

The ability to measure digital marketing activity is one of its greatest advantages. Inbound marketing, which leans heavily on digital marketing tactics, has similar advantages. But unlike more..

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Topics: Inbound Marketing, Web Analytics

How To Build Useful Digital Marketing Dashboards

Phil Woods Phil Woods Posted October 29, 2015 4 minute read

If your organization is concerned about monitoring marketing efforts and wants to continuously improve results, then developing a digital marketing dashboard should be a priority. Dashboard..

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Topics: Google Analytics, Web Analytics, Digital Marketing

Top Metrics for Online Paid Ad Campaigns

Administrator Administrator Posted October 9, 2015 5 minute read

Metrics Drive Decisions

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Topics: Advertising, Google Adwords, Pay Per Click, Google Analytics, Web Analytics, Online Marketing, Display Advertising, Digital Marketing, Conversion Rate Optimization

Web Analytics - Creating a Foundation for Marketing Success

Neal Lappe Neal Lappe Posted September 8, 2014 1 minute read

An article was published this morning by eMarketer that highlights the criticality of data. You can read the full article here. The survey results reveal that more than 3 in 4 marketers feel the..

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Topics: Google Analytics, Web Analytics, Conversion Rate Optimization

Evolving Into A Digital Powerhouse

Chris Leone Chris Leone Posted September 2, 2014 4 minute read

Author note: the article below was originally published on WorkItRichmond.com, a subsidiary of the Richmond Times Dispatch. I’m reposting my article on this blog with the intention of adding to the..

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Topics: Reputation Management, Pay Per Click, SEO, Web Analytics, Marketing Automation, Digital Marketing

How to Measure Online (and some offline) Marketing

Neal Lappe Neal Lappe Posted February 26, 2014 4 minute read

Industry experts report that marketers this year will spend $171 billion on paid advertising. Those advertisers, and their bosses, will experience much anxiety because in many cases they won’t..

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Topics: Internet Marketing, Inbound Marketing, Google Analytics, Web Analytics, Online Marketing, Marketing Automation, Digital Marketing

Consumer Response To Real-Time Marketing

Chris Leone Chris Leone Posted November 14, 2013 4 minute read

The following post originally appeared in WorkIt Richmond, an online resource for small business owners in central Virginia.

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Topics: Google Analytics, Web Analytics, Online Marketing, Data

Google Analytics Not Provided - What Is It?

Chris Leone Chris Leone Posted October 1, 2013 2 minute read

What Is Not Provided?

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Topics: SEO, Reporting, Google Analytics, Web Analytics, Online Marketing, Data

Four Ways To Quickly Measure Website Success

Chris Leone Chris Leone Posted September 25, 2013 4 minute read
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Topics: Google Analytics, Web Analytics, Online Marketing

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