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Inbound Marketing & Sales Development Inspiration

How Much Should You Budget For Marketing In 2021?

Posted November 18, 2020
13 minute read
We regularly update the following post with the latest information pertaining to Digital Marketing Budgets. Last update: November 2020 (note: this information has been updated to include adjustments resulting from the COVID-19 pandemic, but further changes could be needed as the long-term impact become more clear.) This article provides information that can guide you about how to budget for marketing and where to invest your marketing dollars. Included in this article are:
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Topics Marketing budgets, Advertising, Internet Marketing, Inbound Marketing, Online Marketing, Marketing Automation, Social Media, Display Advertising, Digital Marketing

How Digital Marketing Can Make Your Trade Show Visits More Successful

Posted August 7, 2020
4 minute read
2020 has thrown a wrench into the marketing plans for manufacturers around the country. An industry that heavily relies on trade shows and trade associations to network with other businesses and market their products has been disrupted due to limitations on travel and in-person events. Although there is still uncertainty surrounding trade shows for this fall, we expect them to return in some capacity in the future. And there are several ways that you can use digital marketing tactics to make those long-anticipated visits even more fruitful.
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Topics Digital advertising, Marketing Automation, Manufacturing Marketing

Most Popular Marketing Automation Tactics For Credit Unions

Posted July 17, 2020
3 minute read
Do you want to save time on your credit union marketing? Want to provide a more personalized marketing experience? Want to increase your conversion rates when connecting with your members? Then marketing automation is a strategy you want to have in your marketing tool belt. There are various marketing automation options available to market your credit union based on your goals and what will best help you achieve them.
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Topics Marketing Automation, Credit Union Marketing

6 Benefits of Marketing Automation for Manufacturers

Posted June 26, 2020
3 minute read
Now a commonly found tool among marketing departments around the world, marketing automation is a powerful software that businesses can use to automate tasks that were previously done by hand. With marketing automation, manufacturers can create highly personalized, efficient marketing campaigns that operate based on a variety of data that they have available through their CRM and website analytics. These campaigns can provide several benefits, including saving time and money and converting more potential and current leads into sales.
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Topics Marketing Automation, Manufacturing Marketing

Why Credit Unions Should Be Using a Chatbot

Posted June 23, 2020
5 minute read
Credit unions are turning to automation like chatbots to improve client engagement and boost the productivity of employees. Chatbots improve customer service and provide valuable data that organizations can use to drive further success and profitability.
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Topics Marketing Automation, Credit Union Marketing

7 Reasons Credit Unions Are Adopting Marketing Automation

Posted May 28, 2020
4 minute read
As a credit union, you want to implement marketing strategies that will provide you with a desirable ROI. Marketing automation helps you automate marketing processes across multiple channels to increase revenue and maximize efficiency to achieve your goals.
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Topics Marketing Automation, Credit Union Marketing

Marketing Automation is Not Reserved for Large Credit Unions

Posted May 5, 2020
4 minute read
Credit union marketing automation is a beneficial strategy for all credit unions regardless of size. Having it in place is no longer reserved for the larger credit unions, so whether you have one branch or ten, you can and should use automation for your marketing. 
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Topics Marketing Automation, Credit Union Marketing, HubSpot for Credit Unions

Credit Union Marketing Automation Interview

Posted February 18, 2020
2 minute read
Why are Some Credit Unions Behind the Curve on Marketing Automation? WebStrategies CEO Chris Leone and Director of Digital Marketing Phil Woods were recently guests on Mike Lawson’s CU Broadcast, discussing marketing automation for credit unions. Highlights from their discussion are below:
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Topics Marketing Automation, Credit Union Marketing, HubSpot for Credit Unions

Credit Union Marketing Automation With HubSpot

Posted August 14, 2018
5 minute read
Last year, WebStrategies President Chris Leone hosted a webinar on Credit Union Marketing Automation. At the time, while marketing automation was being used successfully by organizations in many industries, financial institutions only had a 25% adoption rate, with another 21% were considering it. Recent research by Demand Gen Report highlight how companies are benefiting from marketing automation.
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Topics Marketing Automation, Credit Union Marketing

Credit Union Marketing Automation [Recording]

Posted September 27, 2017
3 minute read
Many credit unions that have implemented marketing automation are seeing a very positive return on their investment in the form of increased qualified leads and member retention rates, but what does it take to be successful? And why aren't more credit unions taking advantage of this technology?
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Topics Marketing Automation, Credit Union Marketing