group-blog-1

Blog

Inbound Marketing & Sales Development Inspiration

[Case Study] Mining Equipment Manufacturer Marketing

Posted May 4, 2020
1 minute read
When our client, a manufacturer of custom mining equipment and replacement parts, found themselves struggling to promote their high quality products and superior customer service, we were excited to help. Even large manufacturers are often challenged when it comes to marketing, especially transitioning to a more digital focus. Our client found themselves with a surplus of replacement parts and lacking the expertise to advertise them effectively.
Read More

Topics Case Studies, Manufacturing Marketing

[Case Study] Marketing for Manufacturing Company

Posted July 5, 2019
2 minute read
Manufacturers, and many B2B companies in general, have traditionally relied heavily on word of mouth and sales people to maintain a steady flow of revenue. However, the landscape has changed and potential customers, B2B customers included, are doing most of their research online before making a purchase.  Our client, an established manufacturing company that provides equipment to international businesses in a variety of industries recognized that their overall marketing strategy was not complete without a digital marketing plan that would generate more leads and help them to maintain a healthier sales pipeline.
Read More

Topics Case Studies, Manufacturing Marketing

Credit Union Marketing Case Study: Establishing Marketing ROI

Posted March 19, 2019
2 minute read
When we partnered with a 15 branch credit union in May 2018, their primary goals were to run successful digital ad campaigns and set up reliable results tracking. While their initial priorities were to accurately measure the effectiveness of their marketing, and increase auto loans, mortgages, and new checking account inquiries, in a short amount of time they've seen those goals realized as well as some impressive results they weren't necessarily expecting.
Read More

Topics Case Studies, Credit Union Marketing

Case Study: Measuring Credit Union Marketing Results

Posted February 1, 2019
2 minute read
The ability to measure the results of marketing efforts continues to be a challenge for many credit unions. In fact, it was one of the biggest pain points in our 2018 credit union marketing survey. Credit unions without a system for accurately measuring marketing results struggle to prove ROI and to justify their marketing budgets, only putting them further behind other credit unions and banks who are more digitally savvy. 
Read More

Topics Case Studies, Credit Union Marketing

Case Study: Community Bank Marketing

Posted January 25, 2019
1 minute read
Community Banks are beginning to shift their marketing focus to digital, albeit at a slower pace than many industries. These banks face tough competition from larger banks and from credit unions, and trying to break through to potential customers is proving to be increasingly difficult. Without reaching them online, it's even harder. Here we'll spotlight the digital marketing approach that helped a locally owned and operated Community Bank generate new loan applications and new accounts.
Read More

Topics Case Studies, Community Bank Marketing

Marketing Case Study: HVAC Home and Commercial Services

Posted June 21, 2018
1 minute read
While well-established in their local market before partnering with us, our HVAC client had not been consistent with digital marketing efforts and found themselves lagging behind their competitors online. As a result, they were not generating the amount of online leads needed to meet their growth goals, and did not have a process in place for effectively maintaining contact with their customer base.
Read More

Topics Case Studies, Home Services Marketing

Case Study: Security Marketing Strategies

Posted November 3, 2017
2 minute read
When we began working with a rural, family owned security alarm company, they were a well-established provider of residential and commercial security. They wanted to improve their reach and visibility to their target market, and with our specialty in marketing for security companies, we have seen impressive results that have compounded over time.
Read More

Topics Case Studies, Security Company Marketing

Manufacturing Marketing Case Study

Posted September 13, 2017
1 minute read
In general, manufacturers have been slower to embrace digital marketing compared to some of their B2B counterparts in other industries. As they do shift their marketing budgets gradually towards digital, they're often seeing impressive results and are then eager to try more inbound marketing tactics. When our manufacturer client began working with us a year and a half ago, they realized the importance of developing a digital marketing strategy to broaden their opportunities to generate leads in their niche target markets. The results have exceeded their expectations.
Read More

Topics Case Studies, Manufacturing Marketing

Security Marketing Case Study: Commercial and Home Security Marketing

Posted June 16, 2017
2 minute read
We have had the privilege of working with an established, well-respected security company for the past seven years. In that time we have partnered with them to build an impressive digital presence that keeps them competitive in the local markets they serve.
Read More

Topics Case Studies, Security Company Marketing

[Case Study] Home Services Marketing

Posted May 12, 2017
1 minute read
Sometimes the grass really is greener. Before working with us, our lawn care company client was already well respected and successful. We built upon that solid foundation, improving their online presence to generate more business from their website as consumer buying decisions have shifted heavily towards online.
Read More

Topics Case Studies, Home Services Marketing