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Credit Union Marketing Results


Marketing ROI:

See how we reduced cost per application with a personal loan campaign, generated increased checking account applications, and improved marketing ROI.

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Credit Union SEO:

Our work earned featured snippets and page one search rankings on Google for high value keywords in a competitive market for our credit union client.

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Measuring Results:

We implemented end-to-end tracking, enabling precise results measurement. A loan campaign significantly boosted rankings for location specific keywords. 

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Digital Advertising:

We established game-changing results tracking and developed successful digital ad campaigns along with content marketing and local SEO strategies.

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Organic Website Traffic:

See how we our SEO optimization strategies led to huge increases in organic website traffic, our creative solution to tracking results, and an effective reviews strategy. 

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  • Erin Gafner

    Erin Gafner

    Director of Digital Experience

    Chartway Federal Credit Union

    I’ve now been working with WebStrategies' team of experts for several months and consider it a true partnership. It can be overwhelming to attempt to manage and execute on SEO/SEM tactics as a team of one. However, WebStrategies clearly outlines goals, objectives, strategies, and tactics for achieving real-time results efficiently and effectively. They’re forward thinking and abreast of industry changes. Not only do they know SEO and SEM, but they know credit unions too. Prior to WebStrategies, our credit union didn’t have the correct tracking in place to measure web analytics or conversions. Now we have accurate data and conversions to share with our organization that are helping us make results-driven digital marketing decisions to better service our members and prospects – and we’ve significantly improved our online presence. I’m looking forward to our continued work together and highly recommend them to others in need of digital marketing support. They are the best in the business!
  • Brandy Conway

    Brandy Conway

    Greater Texas FCU

    WebStrategies has over delivered! Not only are they helping me to optimize my digital marketing campaigns, they are helping me optimize my website and provide me with really great SEO support. With the consultative services offered by WebStrategies we have been able to see actual conversions resulting from our digital marketing ad spend.
  • Anita Hutchinson

    Anita Hutchinson


    I think our account manager is great. He is detail oriented and he brings things to the table that we didn't even know were options. He puts things in layman's terms so that we all understand it. Honestly, he feels like part of our team. We have high standards and we push our vendors to get the best results. We are better because of you guys.
  • Tina Endicott

    Tina Endicott

    VP Marketing

    Partners Financial FCU

    I have worked with WebStrategies for several years now. They have the unique ability to identify customer needs by listening and really working to understand their individual clients. I am consistently impressed with the responsiveness, positive attitude and productivity level. They have come up with innovative digital solutions to optimize product mix, and maximize product adoption and penetration.
  • Kevin


    Atlantic Financial CU

    Our Account Manager is a great asset to your company and as a partner to ours. He is great to work with and has been delivering great service and great results. Our digital programs are running a lot more efficiently with better intel and insights from them. He and WebStrategies serve as a much-needed extension of our marketing department. Great knowing I made the right decision to partner with you all.
  • Joshua


    Coast Hills FCU

    Working with WebStrategies is a delight. The team laid the groundwork for our website goal tracking and digital advertising, which has been a huge help in targeting leads and analyzing marketing spend and ROI. Their recommendations are always thoughtful — as are their answers to all of the questions I've had, and those are many.
  • Russell Domingo

    Russell Domingo

    Foothill CU

    I love the feel of personal attentiveness. It’s like working with a close friend who wants the best for your organization. There are other so called “partners” that have reached out to me but I don’t feel the need to look elsewhere.

Just a few of the innovative credit unions we've partnered with

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Member of the Marketing Association of Credit Unions

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Credit Union Marketing Resources

credit union marketing budgets

Credit Union Marketing Budgets

How much should you budget for marketing, and which channels should you focus on?

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Credit union budget

Credit Union Marketing Budget Calculator

Get your budget recommendation based on your credit union's size and goals

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How to Measure Online Marketing

How to Measure Credit Union Digital Marketing

The system credit unions can put in place to measure digital marketing performance

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Credit Union Advertising

Credit Union Advertising

What are the most effective strategies for credit union advertising?

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5 Credit Union Digital Marketing Challenges

Challenges we routinely hear from clients and suggestions on how to deal with them

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Developing a Credit Union Marketing Plan

Understanding your customer's journey lays the foundation for a successful plan

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Effective Credit Union Marketing Ideas

Learn about the credit union marketing strategies we've had the most success with 

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What do Millennials Know About Credit Unions?

Watch what they said about credit unions and what was stopping them from joining one

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Credit union social media

Credit Union Social Media

How much should credit unions spend on social media, and where?

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Credit Union Marketing Automation

How marketing automation can help credit unions grow share of wallet

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CU Social Media Advertising Examples

Effective ways to engage current and prospective members on social media

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3 Credit Union Marketing Strategies

Three of the top marketing strategies and how to take action on them now

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2019-2020 Credit Union Marketing Survey

We surveyed credit unions to learn more about their marketing approach, what they're having success with, the challenges they're facing, and how they're planning to evolve in 2020.

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Credit Union Marketing Webinars

Access recordings of our most popular webinars for credit union marketers

Our Speaking Events

Chris Leone, WebStrategies President, is a presenter at the following events:



  • CUNA Marketing & Business Development Council Conference, March 2018 in San Francisco, CA: "Marketing to Millennials Online" 
  • Virginia Credit Union League, May 2018 in Richmond, VA: Google Analytics Workshop 
  • Virginia Credit Union League, September 2018 in Virginia Beach, VA: "Marketing to Millennials Online" 


  • MAC Conference, May 2017: "Unlocking your Digital Marketing Formula" 

A proven process for credit union marketing

Through our experience in working with credit unions, we've developed a successful process for getting measurable results. We'll apply our proven model, and fine-tune a plan to meet your specific needs. We'll provide a specific timeline of activities, so you'll always be aware of our progress and what's happening next.  


01Identify your goals

You have expectations for what your marketing should achieve, and we want to know what they are. Only then will we recommend a digital marketing campaign focused on achieving your specific goals.

02Launch campaigns

After defining your goals, we craft and launch a campaign designed to drive your success. Tactics range from search engine marketing to social advertising to website enhancements.

03Measure and improve

We use data to evaluate and improve the effectiveness of every campaign, including yours. There is no mystery - you will always know what your campaigns are achieving.

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A strategic partner, and not just a vendor, is your key to online success.

Vendors are cheap, but so is their work. We get to know you, your goals, and what “success” means to you. Then, we apply our decades of experience helping financial institutions improve their results online. The result? A strategic partner who can turn your online objectives into a reality.

No Contracts

Choosing WebStrategies as your credit union marketing agency doesn't mean signing a 12-month contract. If you're not happy, you walk away without any financial penalty. We only want to work with people who want to work with us.

Chris Leone

Our Guarantee

"If you feel you aren’t getting the value you deserve, you decide a reasonable amount of your investment you want back. We feel this confidently about our work and the experience we can deliver you."

- Chris Leone, President

Learn how we can improve your results

Ready to Talk?

804-200-4545 OR Fill Out a Form

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