Helping Credit Unions Get Found and Generate More Applications Online

We're a credit union marketing agency committed to supporting the CU mission.

Credit Union Marketing Case Studies

Marketing ROI

Marketing ROI

See how we reduced cost per application with a personal loan campaign, generated increased checking account applications, and improved marketing ROI.

Credit Union SEO

Credit Union SEO

Our work earned featured snippets and page one search rankings on Google for high value keywords in a competitive market for our credit union clients.

Measuring Results

Measuring Results

We implemented end-to-end tracking, enable precise results measurement. A loan campaign significantly boosted rankings for location specific keywords.

Digital Advertising

Digital Advertising

We established game-changing results tracking and developed successful digital ad campaigns along with content marketing and local SEO strategies.

Credit Union Advertising

Credit Union Advertising

Our marketing work resulted in massive cost-savings for advertising campaigns and a consistent flow of new organic website traffic.

Organic Website Traffic

Organic Website Traffic

See how our SEO optimization strategies led to huge increases in organic site traffic, our creative solution to tracking results, and an effective review strategy.


— What Credit Unions Say About Working With Us

Beyond a business-focused digital strategy,
we obsess over delivering an exceptional customer experience.


WebStrategies serves as a much-needed extension of our marketing department. Great knowing I made the right decision to partner with you all.

Kevin Zaegel
Kevin Zaegel Marketing Director | Atlantic Financial Federal Credit Union

It’s like working with a close friend who wants the best for your organization.

Russell Domingo
Russell Domingo Digital Marketing Manager | Foothill CU

WebStrategies has been instrumental in refining our digital presence. They function like an extension of our marketing department.

Judy Swafford
Judy Swafford Director of Marketing | Arbor CU

What experience can I expect?

What we do for credit unions

Just a Few of the Innnovative Credit Unions We've Partnered With

Chartway Federal Credit Union Greater Texas Credit Union Coast Hills Credit Union Atlantic Financial Federal Credit Union Partners Financial Federal Credit Union UMe Federal Credit Union

Marketing Association of Credit Unions Member of the Marketing Association of Credit Unions

Credit Union Marketing Resources

Credit Union Marketing Budgets

Credit Union Marketing Budgets

How much should you budget for marketing, and which channels should you focus?

Credit Union Marketing Budget Calculator

Credit Union Marketing Budget Calculator

Get your budget recommendation based on your credit union's size and goals.

How to Measure Credit Union Digital Marketing

How to Measure Credit Union Digital Marketing

The system credit unions can put in place to measure digital marketing performance.

Credit Union Advertising

Credit Union Advertising

What are the most effective strategies for credit union advertising?

Extensive LOS Tracking Knowledge & Capabilities

Some LOS providers allow you to track funded loans while the most you can track with others are estimated application starts. We've compiled a list of the 17 top LOS providers and their capabilities so you can see how far you can take your tracking.

credit union consumer banking preferences

The Consumer Banking Preferences & Behavior Report

We surveyed 1,000 banking consumers to learn the values that drive their choices when choosing a financial service and how they differ by age. The report reveals some surprising facts to help credit union marketers more effectively reach their target audience.

Get the Report


Our Speaking Events

Chris Leone, WebStrategies CEO, has been a presenter at the following events







  • MACCU 2019 Spring ConferenceApril 2019 in Myrtle Beach, SC: "Using An ‘Online-Only’ Mindset To Modernize & Future Proof Your Marketing"
  • SCCUA 3Q Collaboration ForumSeptember 2019 in CA: "Using An ‘Online-Only’ Mindset To Modernize & Future Proof Your Marketing"


  • CUNA Marketing & Business Development Council ConferenceMarch 2018 in San Francisco, CA: "Marketing to Millennials Online"
  • Virginia Credit Union LeagueMay 2018 in Richmond, VA: Google Analytics Workshop
  • Virginia Credit Union LeagueSeptember 2018 in Virginia Beach, VA: "Marketing to Millennials Online"


  • MAC Conference May 2017: "Unlocking your Digital Marketing Formula"

A Proven Process for Credit Union Marketing

Through our experience in working with credit unions, we've developed a successful process for getting measurable results. We'll apply our proven model, and fine-tune a plan to meet your specific needs. We'll provide a specific timeline of activities, so you'll always be aware of our progress and what's happening next.

Identify Your Goals

01 Identify Your Goals

You have expectations for what your marketing should achieve, and we want to know what they are. Only then will we recommend a digital marketing campaign focused on achieving your specific goals.

Launch Campaigns

02 Launch Campaigns

After defining your goals, we craft and launch a campaign designed to drive your success. Tactics range from search engine marketing to social advertising to website enhancements.

Measure and Improve

03 Measure and Improve

We use data to evaluate and improve the effectiveness of every campaign, including yours. There is no mystery - you will always know what your campaigns are achieving.

No Contracts

Choosing WebStrategies as your credit union marketing agency doesn't mean signing a 12-month contract. If you're not happy, you walk away without any financial penalty. We only want to work with people who want to work with us.

Delivering a best-in-market customer experience is a “mission critical” goal. We've recently scored an 87 net promoter score from our clients. That’s a number we’re incredibly proud of, yet still strive to improve every day.

Chris Leone
Chris Leone President, WebStrategies Inc.

Learn how we can improve your results