Helping credit unions get found and generate more applications online.


"Working with WebStrategies is a delight. The team laid the groundwork for our website goal tracking and digital advertising, which has been a huge help in targeting leads and analyzing marketing spend and ROI. Their recommendations are always thoughtful — as are their answers to all of the questions I've had, and those are many."
- Joshua, Coast Hills FCU
"I have worked with WebStrategies for several years now. They have the unique ability to identify customer needs by listening and really working to understand their individual clients. I am consistently impressed with the responsiveness, positive attitude and productivity level. They have come up with innovative digital solutions to optimize product mix, and maximize product adoption and penetration.
-Tina, Partners Financial FCU
"Our Account Manager is a great asset to your company and as a partner to ours. He is great to work with and has been delivering great service and great results. Our digital programs are running a lot more efficiently with better intel and insights from them. He and WebStrategies serve as a much-needed extension of our marketing department. Great knowing I made the right decision to partner with you all."
- Kevin, Atlantic Financial CU
Social media advertising.png Social media advertising
Local SEO.png Local SEO
Content Marketing.png Content marketing
Analytics and reporting.png Analytics and reporting
CROConversion rate optimization
Paid Search Advertising.png Paid search advertising
Email Marketing.png Email marketing
Marketing Automation.png Marketing automation

Credit Union Marketing Results

Case Study: Credit Union Marketing ROI

See how we reduced cost per application with a personal loan campaign, generated increased checking account applications, and improved marketing ROI.

Credit union case study CTA.png Learn More

Case Study: Credit Union SEO

Our work earned featured snippets and page one search rankings on Google for high value keywords in a competitive market.

 Credit union marketing case study rankings.png Learn More

Case Study: Measuring Marketing Results

We implemented end-to-end tracking, enabling precise results measurement. A loan campaign significantly boosted rankings for location specific keywords. 

Male hand holding car keys offering new blue car on background.jpeg Learn More

Just a few of the innovative credit unions we've partnered with

coast-hills logo.jpg AFFCU_Primary-Logo_CMYK.jpg

Member of the Marketing Association of Credit Unions

MAC logo.png

Credit Union Marketing Resources

credit union marketing budgets

Credit Union Marketing Budgets

How much should you budget for marketing, and which channels should you focus on?

Learn More
Credit union budget

Credit Union Marketing Budget Calculator

Get your budget recommendation based on your credit union's size and goals

Learn More
How to Measure Online Marketing

How to Measure Credit Union Digital Marketing

The system credit unions can put in place to measure digital marketing performance

Learn More
Credit Union Advertising

Credit Union Advertising

What are the most effective strategies for credit union advertising?

Learn More
Asset 23.png

5 Credit Union Digital Marketing Challenges

Challenges we routinely hear from clients and suggestions on how to deal with them

Learn More
Asset 26.png

Developing a Credit Union Marketing Plan

Understanding your customer's journey lays the foundation for a successful plan

Learn More
Asset 8.png

Effective Credit Union Marketing Ideas

Learn about the credit union marketing strategies we've had the most success with 

Learn More
Asset 10.png

What do Millennials Know About Credit Unions?

Watch what they said about credit unions and what was stopping them from joining one

Learn More

2018 Credit Union Digital Marketing Benchmark Report

Our exclusive benchmark report offers website and advertising metrics for comparing digital marketing performance to other credit unions, and the key metrics every credit union should be tracking.

Cu benchmark report cover


Credit Union Marketing Webinars

Access recordings of our most popular webinars for credit union marketers

Marketing Budgets for Credit Unions

How to set an appropriate budget, how much should be dedicated to digital marketing, and how much to allocate to each digital channel.

Measuring Marketing Results

What to track, and how to set up end-to-end reporting so you can determine which digital marketing activities are producing the best results.

Improving Digital Ad Performance

Creative ways to use online audience segmentation to drastically improve digital advertising performance for credit unions.

Marketing to Millennials

Online behaviors of millennials, different methods of targeting online, and the type of campaigns needed to win their attention.

Content Marketing Strategy

The most important activities for developing a winning content marketing strategy with examples to apply now.

CU Marketing Framework

Identify which digital strategies belong in your marketing plan based on current results and where you have the biggest opportunities.

Our Speaking Events

Chris Leone, WebStrategies President, will be presenting at the following events:



  • MAC Conference, May 2017: "Unlocking your Digital Marketing Formula" 
  • AMA Richmond, November 2017: "Content Marketing Strategy" 

A proven process for credit union marketing

Through our experience in working with credit unions, we've developed a successful process for getting measurable results. We'll apply our proven model, and fine-tune a plan to meet your specific needs. We'll provide a specific timeline of activities, so you'll always be aware of our progress and what's happening next.  


01Identify your goals

You have expectations for what your marketing should achieve, and we want to know what they are. Only then will we recommend a digital marketing campaign focused on achieving your specific goals.

02Launch campaigns

After defining your goals, we craft and launch a campaign designed to drive your success. Tactics range from search engine marketing to social advertising to website enhancements.

03Measure and improve

We use data to evaluate and improve the effectiveness of every campaign, including yours. There is no mystery - you will always know what your campaigns are achieving.

webstrategies logo

A strategic partner, and not just a vendor, is your key to online success.

Vendors are cheap, but so is their work. We get to know you, your goals, and what “success” means to you. Then, we apply our decades of experience helping financial institutions improve their results online. The result? A strategic partner who can turn your online objectives into a reality.

Our Guarantee

If you feel you aren’t getting the value you deserve, you decide a reasonable amount of your investment you want back. We feel this confidently about our work and the experience we can deliver you.

Let's talk

Trusted by the biggest names.

Hubspot gold partner


No Contracts

Choosing WebStrategies as your credit union marketing agency doesn't mean signing a 12-month contract. If you're not happy, you walk away without any financial penalty. We only want to work with people who want to work with us.

Learn how we can improve your results

Ready to Talk?

804-200-4545 OR Fill Out a Form

Contact Us