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Inbound Marketing & Sales Development Inspiration

[Video] Why Credit Union Digital Marketing Budgets are on the Rise

Posted October 14, 2021
3 minute read
It's budgeting season for credit unions—how much of your credit union's total marketing budget will go to digital in 2022?  We address this question annually because it changes every year. And despite major upheaval in marketing spending in recent history, the digital spending trend is continuing upward. 
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Topics Marketing budgets, Credit Union Marketing

Why Equipment Manufacturers See the Value in Digital Marketing

Posted October 5, 2021
4 minute read
Some equipment manufacturers have yet to accept digital as a significant part of their overall marketing strategy. But we know that smart manufacturing companies are implementing digital tactics because of the impressive results they are able to provide. From generating qualified leads to attracting more organic and paid traffic, a well-designed and executed digital plan is the answer to many manufacturer's greatest sales and marketing challenges.
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Topics Digital Marketing, Manufacturing Marketing

How to Measure Credit Union Digital Marketing Performance

Posted September 30, 2021
6 minute read
One challenge we regularly hear from credit union marketers is how to measure digital marketing performance. In fact, it was the highest-ranked pain point in our credit union marketing survey. Heavy workload, lofty goals, low budgets, small staff, and limited digital experience exacerbate this challenge. 
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Topics Internet Marketing, Inbound Marketing, Digital Marketing, Credit Union Marketing

How Much Should Credit Unions Budget For Marketing?

Posted September 28, 2021
12 minute read
We regularly update this article with the latest information pertaining to Digital Marketing Budgets for Credit Unions. Last update: September 2021  We’ve written extensively about online marketing budgets, but as we’ve worked with more and more credit unions, we’ve come to realize that many of the standard marketing budget calculations for traditional B2B and B2C companies do not apply.
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Topics Credit Union Marketing

How to Capture Wordpress Form Submissions in Salesforce

Posted September 23, 2021
2 minute read
B2B companies often struggle with systems that don't 'talk' to one another. This is a waste of time and a matter of frustration for those using incompatible systems.  But here's the good news: if your website is on Wordpress and you are using Salesforce as your CRM, you may be able to integrate the two. 
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Topics B2B Marketing, Manufacturing Marketing, Industrial Services Marketing

The Most Important Marketing Metrics for Industrial B2Bs to Measure

Posted September 16, 2021
4 minute read
Tracking the results of marketing spending is an area that many industrial B2B companies struggle with. Failure to do so makes it hard for you to understand what's working, whether you are investing in the right marketing channels and generating a positive ROI, and hampers your ability to attract and convert new customers.
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Topics Reporting, B2B Marketing, Manufacturing Marketing, Industrial Services Marketing

Best Loan Origination Software for Credit Unions | Tracking Marketing ROI

Posted September 13, 2021
4 minute read
The credit union industry is unique compared to most B2C industries. Credit union data is collected and stored across multiple different platforms like their website, perhaps a CRM, their core and LOS. This can make it more complicated for credit union marketers to accurately track their marketing ROI compared to other industries that only rely on a CRM to maintain their data. To get an accurate ROI measurement from each marketing channel, your goal should be to track a customer’s journey from the moment they begin an application to when they hit submit, and beyond.
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Topics Credit Union Marketing

Can You Put Google Analytics on CUMA?

Posted September 10, 2021
2 minute read
What do our credit union clients want most? Tracking! Many of our credit union clients come to us because they want better tracking and reporting. They want to be able to show that their digital marketing efforts are making an impact on business, leading to submitted applications.
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Topics Reporting, Credit Union Marketing

What Credit Unions Should Know about Meaningful Data and Automation

Posted September 9, 2021
4 minute read
Credit union marketing teams are often pulled in multiple directions, so where should marketers really focus their attention? 
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Topics Marketing Automation, Credit Union Marketing

Can You Put Google Analytics on FiServe?

Posted September 6, 2021
2 minute read
What do our credit union clients want most? Tracking! Many of our credit union clients come to us because they want better tracking and reporting. They want to be able to show that their digital marketing efforts are making an impact on business, leading to submitted applications.
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Topics Reporting, Credit Union Marketing