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Inbound Marketing & Sales Development Inspiration

Local SEO Strategies for Credit Unions

Alan Lucy Alan Lucy Posted July 8, 2020 5 minute read

If your objective is to drive more relevant organic traffic to your credit union's website, raise brand awareness, and improve your performance in search engines, putting a local SEO strategy in..

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Topics: Local SEO, Credit Union Marketing

How Manufacturers Can Target Their Audience on LinkedIn

Administrator Administrator Posted July 1, 2020 3 minute read

When considering marketing efforts for your manufacturing business, LinkedIn likely doesn’t sit at the top of your priority list. But, now might be the time to consider it as a contender.

LinkedIn..

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Topics: Advertising, Manufacturing

Credit Union Marketing Budgets: How To Handle Budget Fluctuations

Administrator Administrator Posted June 30, 2020 4 minute read

Many factors can impact a credit union’s marketing budget. When something does happen, it’s critical to have a ready-to-go plan to address either the increase or decrease quickly. You don’t want..

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Topics: Marketing budgets, Credit Union Marketing

6 Benefits of Marketing Automation for Manufacturers

Alan Lucy Alan Lucy Posted June 26, 2020 3 minute read

Now a commonly found tool among marketing departments around the world, marketing automation is a powerful software that businesses can use to automate tasks that were previously done by hand.

..

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Topics: Marketing Automation, Manufacturing

Why Credit Unions Should Be Using a Chatbot

Administrator Administrator Posted June 23, 2020 5 minute read

Credit unions are turning to automation like chatbots to improve client engagement and boost the productivity of employees. Chatbots improve customer service and provide valuable data that..

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Topics: Marketing Automation, Credit Union Marketing

6 Effective Types Of Content For Manufacturers

Alan Lucy Alan Lucy Posted June 19, 2020 8 minute read

If you are a manufacturing company who is looking to advance your digital marketing strategy and generate more leads and sales through your website, you are probably aware that you need to produce..

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Topics: Content marketing, Manufacturing

How Hubspot Can Improve Credit Union Marketing Reporting

Administrator Administrator Posted June 17, 2020 4 minute read

When you’re in the market for a customer relationship management system that will support your credit union marketing efforts, HubSpot is often a top contender. Their in-depth data analytics can help..

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Topics: Hubspot, Credit Union Marketing

Is HubSpot Secure Enough for Credit Unions?

Administrator Administrator Posted June 11, 2020 3 minute read

When you start using marketing automation software for your credit union, you want to choose a system that prioritizes the security of your member’s sensitive information.

There have been numerous..

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Topics: Credit Union Marketing, HubSpot for Credit Unions

Tracking Credit Union Marketing ROI With Meridianlink and Google Analytics

Alan Lucy Alan Lucy Posted June 4, 2020 3 minute read

One struggle that we commonly hear from credit union marketers is the inability to prove the ROI of their marketing efforts consistently.

While you may know that your hard work is producing..

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Topics: ROI, Credit Union Marketing

Tracking Results on Manufacturer Websites

Alan Lucy Alan Lucy Posted June 3, 2020 2 minute read

If your manufacturing company is actively using your website to market your business and attract new leads (and you absolutely should be), it’s essential that you have an understanding of where..

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Topics: Manufacturing

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