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Manufacturers: Have You Tried Digital Marketing in the Past with No Success?

Posted December 7, 2021
3 minute read
We sometimes hear from equipment manufacturers that they have tried digital marketing in the past and it didn't work for their business. We are always disappointed to hear this because we've seen digital marketing increase qualified leads for manufacturers time and time again.
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Topics Manufacturing Marketing

WebStrategies Appears on CUbroadcast to Discuss Digital Advertising Pitfalls

Posted December 7, 2021
1 minute read
WebStrategies recently appeared on credit union talk show CUbroadcast. The show featured CEO Chris Leone and Head of Digital Advertising Emily Niedermaier discussing digital advertising pitfalls that credit unions should avoid.
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Topics Digital advertising, Credit Union Marketing

WebStrategies Named Among 2022 Best Places to Work in Virginia

Posted December 2, 2021
1 minute read
WebStrategies was recently named as one of the 2022 Best Places to Work in Virginia. This is the fifth year in a row that WebStrategies was named with this honor.
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Topics Digital Marketing

Case Study: Digital Strategy for an Industrial Services Company

Posted November 18, 2021
1 minute read
Conexus, a building automation system provider, partnered with WebStrategies in March of 2020, a time when businesses were turning more to digital marketing as a means to attract leads. The company had previously gotten leads from referrals and sales cold calls but hadn't implemented any digital tactics. WebStrategies strategized and executed a multi-pronged digital approach to bring qualified leads in for the company as quickly as possible. 
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Topics Case Studies, Industrial Services Marketing

Process Expo 2021 Highlights

Posted November 12, 2021
2 minute read
We were delighted to have the opportunity to connect with others in the food and beverage processing and packaging industry at Process Expo in Chicago. If you missed it, here are some highlights of the event: 
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Topics Manufacturing Marketing

Effective Digital Marketing Ideas For Credit Unions

Posted November 11, 2021
4 minute read
Many credit union marketing departments are struggling to get results and show a positive ROI with their digital marketing efforts. Having worked with many credit unions, I wanted to share the digital marketing ideas and tactics that have been the most effective for our clients.
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Topics Credit Union Marketing

[Video] How to Diversify Your Credit Union Digital Marketing Budget

Posted November 4, 2021
4 minute read
We've talked about what factors cause credit union marketing budgets to be higher or lower. But once that budget is in place, how should it be allocated?
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Topics Marketing budgets, Digital advertising, Credit Union Marketing

Is Digital Marketing Worth the Investment for Equipment Manufacturers?

Posted November 4, 2021
4 minute read
Equipment manufacturers don't have the resources to implement marketing tactics that don't bring in qualified leads. Every tactic that equipment manufacturers invest in should be able to provide a solid ROI. So how does digital measure up to that standard?
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Topics Manufacturing Marketing

What Credit Unions Need to Know about iOS 14.5 and 15

Posted October 28, 2021
4 minute read
We've been playing the digital marketing game for many years now but Apple's recent iOS updates have changed the rules on us. iOS 14.5 and 15 have introduced privacy changes that make digital advertising and email marketing more challenging than ever before.
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Topics Digital advertising, Email marketing, Credit Union Marketing

How Digital Marketing and Trade Shows Can Go Hand in Hand

Posted October 21, 2021
3 minute read
Equipment manufactures are once again attending trade shows after well over a year of being unable to do so. This is great news for the manufacturing industry as these events can bring about numerous leads and even closed deals. That said, trade shows come with a significant financial investment and you want to ensure that every penny of that investment furthers your business.  As a digital marketing agency for manufacturers, we're not anti-trade shows at all—but we would encourage getting the best bang for your buck out of them. And that means considering how you can boost your ROI from the trade shows you attend by layering on digital initiatives. 
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Topics Manufacturing Marketing