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Inbound Marketing & Sales Development Inspiration

Case Study: Measuring Credit Union Marketing Results

kelly-browning Kelly Browning Posted February 1, 2019 2 minute read

The ability to measure the results marketing efforts continues to be a challenge for many credit unions. In fact, it was one of the biggest pain points in our 2018 credit union marketing survey.

..

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Topics: Case Studies, Credit Union Marketing

5 Quick Ways to Measure Your Website’s Health Using Google Analytics

Chris Leone Chris Leone Posted January 30, 2019 1 minute read
 

Google Analytics offers a huge amount of data, and an almost endless array of options for analyzing that data. That's a great thing for data-driven marketers such as ourselves, but for many..

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Topics: Google Analytics, Web Analytics, Web tools

The Most Effective Digital Strategies For Bank and Credit Union Advertising

brian-marsh Brian Marsh Posted January 29, 2019 8 minute read

Advertising has been around for a long time. In fact, the first paid advertisement was a Coca-Cola ad in a French newspaper in 1836.

Today, there are boundless advertising strategies that credit..

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Topics: Credit Union Marketing, Digital Marketing, Digital advertising, Advertising, Community Bank Marketing

Case Study: Community Bank Marketing

kelly-browning Kelly Browning Posted January 25, 2019 1 minute read

Community Banks are beginning to shift their marketing focus to digital, albeit at a slower pace than many industries. These banks face tough competition from larger banks and from credit unions,..

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Topics: Case Studies, Community Bank Marketing

[Webinar] How to Choose the Right Credit Union Marketing Agency

kelly-browning Kelly Browning Posted January 23, 2019 1 minute read

Credit Unions are often flooded with sales calls and emails, offering promises that sound almost too good to be true. While partnering with an external agency with expertise in the Credit Union..

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Topics: Credit Union Marketing

Manufacturing Marketing Survey 2018

kelly-browning Kelly Browning Posted January 22, 2019

In late 2018, we surveyed manufacturing companies around the world to learn more about their marketing strategy and results.

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Topics: Manufacturing

What Is A Good Marketing ROI?

Chris Leone Chris Leone Posted January 9, 2019 6 minute read

Originally published September 2016. Updated Jan 2019 with lifetime value example.

When you spend $1 on marketing, how much should you expect in return?

That's what we'll answer in this post. 

..

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Topics: ROI, Online Marketing, Digital Marketing

3 Credit Union Marketing Strategies + How To Take Action Now

brian-marsh Brian Marsh Posted January 4, 2019 14 minute read

Do a quick search for “credit union marketing strategies”, “financial institution marketing strategies” – or even “bank marketing strategies”. You’ll find a lot of the same, thin recommendations..

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Topics: Credit Union Marketing, marketing strategy

2018 Credit Union Marketing Survey Results

kelly-browning Kelly Browning Posted December 24, 2018 1 minute read

2018 Credit Union Marketing Survey Results

We recently conducted our second annual survey of credit unions to learn more about their marketing approach, and where they're seeing both success and..

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Topics: Credit Union Marketing

[Video] Intro to Facebook Advertising Part 2

Chris Leone Chris Leone Posted December 19, 2018 1 minute read
On a recent broadcast of our WebStrategies Live show, we gave an introduction to Facebook advertising, and it was a hit.
 
It turns out many of you are hungry for advice on how to approach..
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Topics: Facebook, Digital advertising

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