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Inbound Marketing & Sales Development Inspiration

Gain & Retain Credit Union Members by Knowing What Matters to Consumers

Posted May 9, 2022
4 minute read
While credit unions have long been known for their low rates and trust-worthy business practices, younger consumers in this digital-first era have different priorities. In our exclusive, Consumer Banking Preferences & Behavior Report, based on a survey of 1,000 banking consumers, we learned that there is a wide gap between what consumers under 45 value and those that are 45-plus value in a financial institution. It is up to marketers to resonate with consumers on things that matter most to them which may require changing up the message as well as the channels in order to reach a younger audience.
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Topics Email marketing, Digital Marketing, Credit Union Marketing, HubSpot for Credit Unions

Is Your Manufacturing Website Designed to Help or Hurt Marketing Efforts?

Posted April 29, 2022
3 minute read
Effective websites attract visitors to your pages over competitors’ but a poorly designed or non maintained website can actually drive away prospects. Your website is the face of your business and if done well, is the primary tool for capturing the attention of prospective customers.
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Topics Inbound Marketing, SEO, Digital Marketing, Manufacturing Marketing

How do Credit Unions Reach the Under 45 Audience?

Posted April 21, 2022
4 minute read
As a credit union marketer, knowing what the target audience cares about most is essential to crafting a message that resonates. Do you know what banking consumers under age 45 prioritize in their financial institution? Are you promoting the features that matter to them as competition increases against national banks and online-only banks for share-of-wallet? 
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Topics Credit Union Marketing

Implementing a Content Strategy for Manufacturing Marketing for SEO

Posted April 7, 2022
4 minute read
The internet has the farthest reach of any advertising medium so if you want to get to the farthest corners of your market, generate good content about your products so those potential buyers can find you. We often hear that a manufacturers’ products are so niched that the best way to reach a target market is through networking and at tradeshows. Networking with current and prospective customers in-person will never be wrong, but remember that your prospects and customers ARE on the internet, searching for solutions to their daily manufacturing problems. Nearly 70% of engineers say they use supplier websites to research products and services (Trew Marketing & Global Spec 2022 Survey). Just like you, they read emails and social posts from leaders in their industry to learn about the latest innovations and market trends. They are searching for ways to improve production, reduce costs and impress their boss with the newest industry information. In addition to your networking efforts, your website is a 24/7 research tool; that if set up well, with robust content, will provide answers that put you in the spotlight as the subject matter expert. However, if your site does not answer product questions, or worse, is not ranked for the key search words and phrases, then your competition could snag your leads. In our 2021 survey of equipment manufacturers, content marketing ranked by far the digital marketing tactic that they were having the most success with.
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Topics SEO, Lead generation, Manufacturing Marketing

When Credit Unions and Fintechs Battle for Millennials, Who Wins?

Posted February 17, 2022
3 minute read
Credit unions have long been talking about fintechs and their implications for the financial industry. WebStrategies has been deeply curious about this as well so we hired an outside research firm to dive deep into the public's perception of credit unions and online-only banks, among other things.
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Topics Credit Union Marketing

IPPE 2022 Highlights

Posted February 11, 2022
1 minute read
We experienced quite a show in Atlanta on January 25 and 26 at the International Production and Processing Expo! If you missed it, here are some highlights of the event: 
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Topics Manufacturing Marketing

Apple Privacy Changes Update: Does Email Marketing Still Work?

Posted February 2, 2022
3 minute read
You may recall that we previously discussed Apple's privacy changes, specifically the impact iOS 15 was expected to have on email marketing. At the time, iOS 15, including its privacy update called Mail Privacy Protection, was just rolling out to Apple users. Now, the iPhone update is fully rolled out. Additionally, macOS and iPadOS have introduced Mail Privacy Protection.
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Topics Email marketing, Digital Marketing

How Much Should You Budget For Marketing In 2022?

Posted January 14, 2022
13 minute read
We regularly update the following post with the latest information pertaining to Digital Marketing Budgets. Last update: January 2022  This article provides information that can guide you about how to budget for marketing and where to invest your marketing dollars. Included in this article are:
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Topics Marketing budgets, Internet Marketing, Inbound Marketing, Digital Marketing

How Digital Marketing Works for Super Unique Manufacturing Products

Posted January 12, 2022
3 minute read
WebStrategies works with all kinds of equipment manufacturers. From food processing equipment that places pepperoni on frozen pizza to equipment that wraps pallets of goods to be distributed around the globe, we understand that manufacturing clients have to identify incredibly niche markets to sell their products. And yet, we often hear manufacturers claim that their product is too unique to be marketed online. In fact, that is not the case at all.
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Topics Manufacturing Marketing

How Much Should Manufacturers Budget for Marketing in 2022?

Posted January 10, 2022
7 minute read
We regularly update this article with the latest information pertaining to marketing budgets for manufacturers. Last update: January 2022  We continue to provide advice about online marketing budgets in a variety of industries, and over the last several years we have been partnering with more manufacturing companies to help them generate leads and sales. Based on industry-provided research and our own experience, we’ve identified a realistic marketing budget calculation for manufacturing companies who are ready to more fully leverage the internet to generate business.
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Topics Marketing budgets, Digital Marketing, Manufacturing Marketing