group-blog-1

Blog

Inbound Marketing & Sales Development Inspiration

Manufacturing Marketing Strategy to get Started with Digital Marketing

Posted September 19, 2022
8 minute read
Equipment manufacturing companies have lagged in the use of digital marketing to generate sales leads, instead leaning heavily on trade shows and sales teams to build relationships with potential buyers. These are effective but without an effort to capture online leads, equipment manufacturers are losing countless revenue-generating opportunities. After many years as a senior strategy director of digital marketing for manufacturers, I wanted to share the most effective tactics we have found to enable manufacturers to leverage their websites to generate more business.
Read More

Topics Manufacturing Marketing

2022-2023 Credit Union Conferences You Won't Want to Miss

Posted August 30, 2022
4 minute read
Credit Union conferences are a great way to learn, be inspired, and connect with industry leaders and innovators. We always come away reinvigorated with ideas for helping our clients grow. A majority of our favorite conferences have returned to in-person events, a few with virtual options. In the meantime, you can visit our credit union marketing resources page and explore various online marketing strategies for credit unions.
Read More

Topics Credit Union Marketing

Manufacturing SEO Agency: Tips to Get the Content Formula Right

Posted August 24, 2022
4 minute read
If you work in B2B manufacturing marketing, you put a lot of thought into how to reach prospective customers including what marketing channels are best and the messages to resonate with your target audience. Your sales team is actively engaging customers and leads at tradeshows and through regular contacts but that only engages the leads you know about. 
Read More

Topics Content marketing, Inbound Marketing, SEO, B2B Marketing, Manufacturing Marketing, Industrial Services Marketing

WebStrategies: A Premier Credit Union Digital Marketing Agency

Posted August 11, 2022
4 minute read
To varying degrees of success, most digital marketing agencies can run paid advertising and write copy for content marketing purposes, so you may ask, “What makes WebStrategies a premier credit union digital marketing agency?” WebStrategies has operated in the digital marketing space since 2005 and credit unions emerged as a primary industry that we serve. We have over 60 credit union clients because we’ve become extremely knowledgeable about their business operations and the needs of our clients. In fact, we often shock the C-suite with our ability to assist, not just with marketing, but the ability to solve problems that arise from silo’d departments and nonintegrated systems. 
Read More

Topics Content marketing, Local SEO, Credit Union Marketing

Social Media Strategy for Manufacturing Companies

Posted August 8, 2022
6 minute read
Social media platforms have been available for businesses for over ten years yet many manufacturers still dismiss the platforms as frivolous rather than embracing the potential to build a brand reputation through organic posting and to target specific audiences with ads. Social media is not just for B2C brands and taking a look at Industry Week’s top 10 manufacturing companies, leading B2B manufacturing marketing departments leverage the platform for branding. (Ironically, Clorox and Apple, the two manufacturers of consumer products in the top ten list, are the least active on Facebook.)
Read More

Topics Social Media, B2B Marketing

Seven Clever Ways To Automate Direct Mail For Credit Unions

Posted August 1, 2022
4 minute read
Even as a digital marketing agency, we know there are benefits credit unions realize through direct mail campaigns to reach members and potential members. The keys to doing that well are using an integrated CRM that can provide information and working with a vendor such as Conquest Graphics to convert that data into advertising, tailored to a member, or potential member’s, current needs. Now that the volume of direct mail has tapered off in most households, it is easier to get attention than in previous years.
Read More

Topics Credit Union Marketing, HubSpot for Credit Unions

Best Marketing Strategies for Manufacturing Companies

Posted July 20, 2022
5 minute read
When it comes to marketing for manufacturing companies, there is no 'one size fits all' approach. Every manufacturing business is different, and digital marketing  needs to be tailored to the specific target markets, and more specifically, the target personas within those markets.
Read More

Topics Content marketing, Manufacturing Marketing

9 Can't-Miss Credit Union Advertising Ideas

Posted July 14, 2022
5 minute read
Advertising should be more than setting up some ads for your entire market and putting them on auto-pilot. There are better ways to maximize a credit union advertising budget, and the following ideas primarily leverage data to more precisely target audiences with the right product to the right person by targeting a younger demographic that will help build the membership base. 
Read More

What Is a Good ROI for Manufacturing Marketing?

Posted July 13, 2022
6 minute read
When you spend money on marketing for your B2B manufacturing company, what kind of return on your investment should you expect? We’ll review how to calculate ROI and what ratio is considered the best for the manufacturing industry.
Read More

Topics Manufacturing Marketing

4 Credit Union Marketing Plan Ideas + How To Take Action Now

Posted July 12, 2022
15 minute read
Do a quick search for “credit union marketing strategies”, “credit union marketing plan” – or even “how to market a credit union”. You’ll find a lot of the same, thin recommendations over and over again.
Read More

Topics Credit Union Marketing