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Inbound Marketing & Sales Development Inspiration

Metrics that Matter for Manufacturer Digital Advertising

Posted November 23, 2022
2 minute read
Are you a B2B manufacturer who thinks your target audience is too narrow or niche for online ads? Although the number of people searching for your product may be small, you only are charged when they click your ad. So a campaign that targets the specific keyword phrases (and is well-researched to prevent wasting money on search terms that are intended for a commercial product or different purpose) will be inexpensive. But you'll want to closely track the metrics that are tied to revenue and aren't simply "vanity metrics".
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Topics Display Advertising, Lead generation, Manufacturing Marketing

Credit Union Marketing Budgets When Facing Uncertainty

Posted November 17, 2022
3 minute read
Q4 is traditionally credit union marketing budget season, but in 2022 the uncertainty in the current U.S. economy and geopolitical setting adds extra complexity: Inflation. Rising interest rates. Lingering Covid. As economic decline is a concern, marketing managers are under tighter scrutiny to demonstrate credit union advertising spend is generating positive returns. The C-suite often reacts by cutting marketing budgets since few consumers are in the market for loans given the higher interest rates. But marketing remains a critical spend to stay competitive and accelerate out of the questionable economy. The Financial Brand observes that “The difference between budgetary surgery and unfocused slashing will depend on how well bank marketing chiefs can make their case to senior management.”
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Topics Digital advertising, Digital Marketing, Credit Union Marketing

How Much Should You Budget For Marketing In 2023?

Posted November 11, 2022
13 minute read
We regularly update the following post with the latest information pertaining to Digital Marketing Budgets. Last update: November 2022 
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Topics Marketing budgets, Internet Marketing, Inbound Marketing, Digital Marketing

Pack Expo Takeaways: Hunger for tradeshows. And snacks.

Posted November 4, 2022
3 minute read
Four members of the WebStrategies Team traveled to Chicago for Pack Expo 2022 and it did not disappoint. Howard, Kristin, Sean, and Preston were blown away by the turnout as there were over 44,000 attendees and 2,222 exhibitors in 19 product categories.
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Topics Manufacturing Marketing

How Much Should Manufacturers Budget for Marketing in 2023?

Posted November 3, 2022
8 minute read
We regularly update this article with the latest information pertaining to marketing budgets for manufacturers. Last update: November 2022 Based on industry-provided research and our own experience, we’ve identified a realistic marketing budget calculation for manufacturing companies who are ready to more fully leverage the internet to generate business.
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Topics Marketing budgets, Digital Marketing, Manufacturing Marketing

7 Ways to Personalize Credit Union Marketing

Posted October 25, 2022
3 minute read
Marketing personalization has evolved far beyond using someone’s name in an email promotion. When credit unions have access to member information and the ability to retrieve data from a CRM, customized campaigns can target an individual’s current situation and reach that person at the time the need is real. A survey by Epsilon reports that 80% of consumers are more likely to engage with a company that personalizes experiences. Achieve higher rates of return by reaching the target audience when they are more likely to engage with an offer. 
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Topics Marketing Automation, Credit Union Marketing

Lead Tracking for Manufacturer Marketing

Posted October 24, 2022
2 minute read
Listening to potential customers and tracking their inquiries is beneficial to manufacturing marketing for many reasons. A primary benefit of documenting questions (by phone, form submission, email, and chatbot) is to gain ideas for future content but it also shows how the content that marketers created attracts new prospects or reveals opportunities to enhance (or pivot) the approach.
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Topics Lead generation, B2B Marketing, Manufacturing Marketing

Mini Case Study: Manufacturing Content Marketing Using Lead Tracking

Posted October 19, 2022
6 minute read
B2B manufacturer marketing is not flashy because unlike B2C it is not about new trends and selling an irresistible product to people with disposable income. In B2B, there has to be a justifiable business need for someone to seek out products or services and since the investment is usually large, the buyer has no room for purchasing errors. That means the buyer needs a lot of clear, organized information that instills confidence that the product or service will work well in their process, integrate with the existing system, and solve their problem.
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Topics Content marketing, Inbound Marketing, Digital Marketing, B2B Marketing, Manufacturing Marketing

Access Our 2022 Credit Union Marketing Survey Results

Posted October 10, 2022
2 minute read
The US regained a sense of normalcy in 2022, until inflation became the primary concern - causing interest rates to rise and the volume of loans to decline for the financial sector. In the ever-changing economy, it was more important than ever for WebStrategies to conduct the newest edition of our annual survey pinpointing how credit union marketing dollars are being spent and what digital tactics reflect the strongest return on investment. Our survey found marketers are still growing digital marketing efforts into 2023 but as in-person events are returning, marketing dollars are also increasing to offline channels such as events and sponsorships.
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Topics Digital Marketing, Credit Union Marketing

How Equipment Manufacturers Can Improve Content for Better SEO

Posted October 6, 2022
5 minute read
Producing content about your products and services is the most effective way to leverage organic search through an inbound marketing strategy (also known as content marketing). People such as engineers and plant managers searching for manufacturing equipment, typically experience a buyer’s journey that includes three phases: awareness, consideration, and decision. To leverage the power of inbound marketing for manufacturing equipment, content should be created or optimized for each of these stages in order to attract, engage and delight customers. 
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Topics Content marketing, Search engines, Inbound Marketing, SEO, Blogging, B2B Marketing, Manufacturing Marketing