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2019 Community Bank Marketing Survey Results

kelly-browning Kelly Browning Posted April 19, 2019 1 minute read

2019 Community Bank Marketing Survey Results

We recently surveyed community banks to learn more about how they're approaching digital marketing, what they're having the most success with, and..

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Topics: Community Bank Marketing

Credit Union Marketing Case Study: Establishing Marketing ROI

kelly-browning Kelly Browning Posted March 19, 2019 2 minute read

When we partnered with a 15 branch credit union in May 2018, their primary goals were to run successful digital ad campaigns and set up reliable results tracking.

While their initial priorities..

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Topics: Case Studies, Credit Union Marketing

[Video] The Role Your Brand Plays In Driving Leads Online

Chris Leone Chris Leone Posted March 18, 2019 1 minute read
I recently had the pleasure of interviewing marketing thought-leader Todd Feldman about his experience blending brand and lead generation tactics to create performance marketing powerhouses. 
..
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Topics: Digital Marketing, Branding, Videos

[Video] How to turn more of your leads into paying customers

Chris Leone Chris Leone Posted March 11, 2019 1 minute read
Over the last several years, we’ve shared countless tips for generating leads online. But did you know it's typical to only close a fraction of those leads? 
 
So what’s going on here? Turns..
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Topics: Sales, Sales & Marketing, Sales Training, Lead generation

Are Display Ads a Giant Waste of Time and Money?

Chris Leone Chris Leone Posted February 21, 2019 1 minute read

Display advertising has gotten much more sophisticated in the past decade, allowing you to deliver highly relevant image ads to the audience you specifically want to reach. But does it get..

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Topics: Advertising, Display Advertising, Digital Marketing

2019 Community Bank Conferences

kelly-browning Kelly Browning Posted February 14, 2019 2 minute read

These days, banking conferences aren't the stuffy, boring conferences of old. They can be full of enthusiasm, innovation and great ideas for evolving your bank to keep up with an increasingly..

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Topics: Community Bank Marketing

Case Study: Measuring Credit Union Marketing Results

kelly-browning Kelly Browning Posted February 1, 2019 2 minute read

The ability to measure the results of marketing efforts continues to be a challenge for many credit unions. In fact, it was one of the biggest pain points in our 2018 credit union marketing survey.

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Topics: Case Studies, Credit Union Marketing

5 Quick Ways to Measure Your Website’s Health Using Google Analytics

Chris Leone Chris Leone Posted January 30, 2019 1 minute read
 

Google Analytics offers a huge amount of data, and an almost endless array of options for analyzing that data. That's a great thing for data-driven marketers such as ourselves, but for many..

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Topics: Web tools, Google Analytics, Web Analytics

The Most Effective Digital Strategies For Bank and Credit Union Advertising

brian-marsh Brian Marsh Posted January 29, 2019 8 minute read

Advertising has been around for a long time. In fact, the first paid advertisement was a Coca-Cola ad in a French newspaper in 1836.

Today, there are boundless advertising strategies that credit..

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Topics: Advertising, Digital advertising, Digital Marketing, Credit Union Marketing, Community Bank Marketing

Case Study: Community Bank Marketing

kelly-browning Kelly Browning Posted January 25, 2019 1 minute read

Community Banks are beginning to shift their marketing focus to digital, albeit at a slower pace than many industries. These banks face tough competition from larger banks and from credit unions,..

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Topics: Case Studies, Community Bank Marketing

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