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Inbound Marketing & Sales Development Inspiration

IOS 14: The Impact on Facebook Advertising

Posted April 26, 2021
4 minute read
If your business actively advertises online, you certainly should be aware of the most recent updates by Apple. In June 2020, Apple announced the rollout of their new IOS 14 iPhone and iPad operating system. The newest update, 14.5, is set to begin rolling out this week and may have a significant impact on your Facebook advertising campaigns. We’ve put together this brief breakdown of the changes ahead, along with some actionable steps that you can take in response. Read on to learn what you can do to limit the impact of Apple’s new IOS 14 update on your advertising campaigns.
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Topics Digital advertising

Case Study: Driving Marketing Results for Credit Unions

Posted April 12, 2021
1 minute read
Two years ago, Jeanne D’Arc Credit Union was searching for a marketing partner with the experience needed to take their digital strategy to the next level. In just a short amount of time, the WebStrategies team has implemented several new tactics that have strongly impacted the credit union’s marketing operations and digital advertising results.
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Topics Credit Union Marketing

Google's Plans to Eliminate Third-Party Cookies: What You Need to Know

Posted March 29, 2021
4 minute read
Online privacy has been a growing concern among consumers since the internet began. In recent years, increased scrutiny has forced tech giants like Facebook and Apple to address how they collect and share the data they have on individual behavior across the web.   
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Topics Display Advertising

2021 Credit Union Conferences You Won't Want to Miss

Posted February 26, 2021
5 minute read
Credit Union conferences are a great way to learn, be inspired, and connect with industry leaders and innovators. We always come away reinvigorated with ideas for helping our clients grow. Unfortunately, a majority of our favorite conferences have been impacted by the COVID-19 pandemic. Many conferences have switched to a virtual delivery but are still worth investing in. We have included several of these virtual options throughout this article along with a few in-person events that organizations are optimistic will take place. In the meantime, you can visit our credit union marketing resources page and explore various online marketing strategies for credit unions.
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Topics Credit Union Marketing

WebStrategies Promoted to HubSpot Platinum Partner

Posted January 11, 2021
1 minute read
At WebStrategies, we are firm believers that businesses equipped with the most modern and innovative marketing technology, along with data-driven strategy, achieve the best results.
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Topics Inbound Marketing, Hubspot, HubSpot for Credit Unions

6 Ways Manufacturers Can Use Video in Their Marketing

Posted December 16, 2020
3 minute read
There’s no question that incorporating video throughout your digital marketing is a strategy worth investing in. In their 2020 State of Video Marketing Report, Wyzowl found that 84% of people say that they've been convinced to buy a product or service by watching a brand's video. Additionally, 87% of video marketers said that video had helped increase traffic to their website, and 80% indicate it directly increased sales.
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Topics Manufacturing Marketing

Effective Digital Marketing Ideas For Credit Unions

Posted December 14, 2020
4 minute read
Many credit union marketing departments are struggling to get results and show a positive ROI with their digital marketing efforts. Having worked with many credit unions, I wanted to share the tactics that have been the most effective for our clients and us.
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Topics Credit Union Marketing

Credit Union Marketing | Hiring an Agency vs. Hiring In-House

Posted December 11, 2020
4 minute read
Like many other industries, marketing in the financial space is rapidly changing. Consumers are researching online for financial products at a higher rate than ever before, and FinTechs like Ally and SoFi are setting a new standard for the online experience that consumers expect from their financial partners.
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Topics Credit Union Marketing

B2B Digital Marketing Case Study: Building Automation

Posted December 8, 2020
2 minute read
In 2014, Mid-Atlantic Controls Corp. (MACC), partnered with WebStrategies to improve the capabilities of their existing website. As a trusted facility automation provider throughout Virginia, Maryland, Pennsylvania, Delaware, and Washington D.C., they wanted their website to accurately portray the products, services, and value that they bring to each of their clients and help them generate new opportunities. 
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Topics B2B Marketing

Manufacturing Marketing Case Study

Posted November 25, 2020
2 minute read
In general, manufacturers have been slower to embrace digital marketing compared to some of their B2B counterparts in other industries. As they do shift their marketing budgets gradually towards digital, they often see impressive results and are then eager to try more inbound marketing tactics. When this manufacturing client began working with WebStrategies in 2016, they quickly realized the importance of developing a digital marketing strategy. In turn, they have broadened their opportunities to generate leads in very niche target markets and generated impressive results from their digital strategy.
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Topics Case Studies, Manufacturing Marketing