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Inbound Marketing & Sales Development Inspiration

What Is A Good Marketing ROI?

Chris Leone Chris Leone Posted January 9, 2019 6 minute read

Originally published September 2016. Updated Jan 2019 with lifetime value example.

When you spend $1 on marketing, how much should you expect in return?

That's what we'll answer in this post. 

..

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Topics: ROI, Online Marketing, Digital Marketing

3 Credit Union Marketing Strategies + How To Take Action Now

brian-marsh Brian Marsh Posted January 4, 2019 14 minute read

Do a quick search for “credit union marketing strategies”, “financial institution marketing strategies” – or even “bank marketing strategies”. You’ll find a lot of the same, thin recommendations..

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Topics: Credit Union Marketing, marketing strategy

2018 Credit Union Marketing Survey Results

kelly-browning Kelly Browning Posted December 24, 2018 1 minute read

Credit Union Marketing Survey Results

We recently conducted our second annual survey of credit unions to learn more about their marketing approach, and where they're seeing both success and..

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Topics: Credit Union Marketing

[Video] Intro to Facebook Advertising Part 2

Chris Leone Chris Leone Posted December 19, 2018 1 minute read
On a recent broadcast of our WebStrategies Live show, we gave an introduction to Facebook advertising, and it was a hit.
 
It turns out many of you are hungry for advice on how to approach..
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Topics: Facebook, Digital advertising

How Much Should Credit Unions Budget For Marketing?

Phil Woods Phil Woods Posted December 19, 2018 8 minute read

We regularly update this article with the latest information pertaining to Digital Marketing Budgets for Credit Unions.

Last update: December 2018

We’ve written extensively about online marketing..

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Topics: Credit Union Marketing

WebStrategies Among 2019 Best Places to Work in Virginia

Chris Leone Chris Leone Posted December 11, 2018 1 minute read

 

WebStrategies Inc. is proud to announce their placement on the list of 2019 Best Places to Work in Virginia. WebStrategies also appeared on the 2018 list.

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Topics: WebStrategies News

[Webinar] Credit Union Marketing Budgets

kelly-browning Kelly Browning Posted November 14, 2018 1 minute read

Many Credit Unions, lacking meaningful reporting on the ROI of past marketing campaigns, are unsure of how to set a reasonable marketing budget that will produce results.

We recently hosted a..

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Topics: Credit Union Marketing

[Webinar] Credit Union Digital Marketing Performance Benchmarks

kelly-browning Kelly Browning Posted November 13, 2018 1 minute read

Our exclusive 2018 Credit Union Digital Marketing Benchmark Report is ready, and it offers valuable insight into digital marketing performance among credit unions, and guidance on the important..

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Topics: Credit Union Marketing

[Video] Intro to Facebook Advertising

Chris Leone Chris Leone Posted November 12, 2018 23 minute read
Our recent show, Intro to Facebook Advertising, had the highest live views of any of our broadcasts to date, and for good reason. Many small to medium sized businesses know that there are..
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Topics: Facebook, Digital advertising

[Video] How much to budget for marketing in 2019

Chris Leone Chris Leone Posted October 25, 2018 1 minute read
Our recent Facebook Live broadcast offered guidance on setting an overall marketing budget, a digital marketing budget, and how to allocate that digital budget across channels to maximize your ROI.
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Topics: Marketing budgets

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