group-blog-1

Blog

Inbound Marketing & Sales Development Inspiration

From Lost to Closed: How we recovered a $107,000 Equipment Sale

Posted October 1, 2024
2 minute read
In B2B sales, a "no" doesn't always mean "never." At WebStrategies, we recently helped a client turn a lost deal into a significant win, resulting in a $107,000 equipment sale. Here's how we did it and how you can apply these strategies to your sales process.
Read More

Topics Hubspot, Email marketing, B2B Marketing, Manufacturing Marketing, Industrial Services Marketing

Performance Max vs. Traditional Google Ad Campaigns: Unlocking Success

Posted September 3, 2024
5 minute read
In the ever-evolving world of digital advertising, B2B companies are constantly seeking the most effective strategies to generate leads and drive sales. A recent case study conducted by WebStrategies Inc. sheds light on the performance of Google's Performance Max (PMAX) campaigns compared to traditional Search and Display campaigns for two B2B clients. Let's dive into the findings and explore what they mean for your advertising strategy.
Read More

Topics Advertising, Google Ads, Pay Per Click, Digital Marketing, Case Studies, PMAX

From Act-On to HubSpot: A Manufacturing Client's transformative outcome

Posted August 20, 2024
3 minute read
The Challenge: Outgrowing Act-On Our manufacturing client has been using Act-On for their email marketing campaigns for several years, and it is integrated with their on-premise Microsoft Dynamics CRM via nightly batch updates. However, they faced growing frustrations: Difficulty setting up workflows Inconsistent workflow performance Limited platform usage (primarily quarterly emails) Underutilized landing pages for regional sales managers
Read More

Topics Hubspot, Email marketing, B2B Marketing, Manufacturing Marketing, Industrial Services Marketing, Salesforce Integration

How AI Transforms Complex Technical Documents into Powerful Marketing Assets

Posted August 6, 2024
3 minute read
In the manufacturing industry, technical documents like data sheets, manuals, and specifications are treasure troves of information. However, these documents often remain underutilized in marketing efforts due to their complexity and technical nature. With the power of AI, marketers can now unlock the potential of these resources and transform them into engaging marketing materials. Here's how you can use AI to breathe new life into your technical documents.
Read More

Topics Hubspot, B2B Marketing, Manufacturing Marketing, Industrial Services Marketing, AI

Securing Budget for HubSpot: A Strategic Guide for Credit Unions

Posted August 5, 2024
4 minute read
At WebStrategies, we understand the challenges credit unions face in staying competitive in today's digital landscape. HubSpot offers a comprehensive solution to many of these challenges, but we know that securing budget approval can be a daunting task. This guide will help you navigate the process of proposing HubSpot during your strategic planning discussions and ultimately gain that crucial budget sign-off.
Read More

Topics Hubspot, Credit Union Marketing, HubSpot for Credit Unions, Credit Union Marketing Benchmarks

Leveraging AI to Bridge the Gap Between Technical Experts and Marketing Content

Posted July 16, 2024
3 minute read
In the manufacturing industry, one of the biggest challenges marketers face is translating complex technical information into engaging, accessible content. The knowledge gap between subject matter experts and marketing teams can lead to missed opportunities and ineffective messaging. However, with the advent of AI language models, we now have powerful tools to bridge this gap. Here's how you can leverage AI to transform technical expertise into compelling marketing content.
Read More

Topics Hubspot, B2B Marketing, Manufacturing Marketing, Industrial Services Marketing, AI

Enhancing Salesforce Data Quality & Usability with HubSpot's Intelligence

Posted July 9, 2024
3 minute read
Salesforce is a powerful CRM platform, but its value is only as good as the data that lives within it. For industrial manufacturers, poor data quality in Salesforce can lead to missed opportunities, wasted time, and frustration for sales and marketing teams alike. Integrating Salesforce with HubSpot can help enhance your Salesforce data quality and usability, leveraging HubSpot's intelligence to fill in gaps, correct inaccuracies, and surface valuable insights.
Read More

Topics Hubspot, B2B Marketing, Manufacturing Marketing, Industrial Services Marketing, Salesforce, Salesforce Integration

What Quick Win Campaigns Can You Run in HubSpot in the First 6 Months?

Posted July 2, 2024
3 minute read
When you first start using HubSpot at your credit union, it's important to get some early wins. Quick win campaigns demonstrate the value of HubSpot, build confidence in the platform, and generate momentum for future efforts. In this post, we'll explore two high-impact quick win campaigns you can run in HubSpot in your first 6 months, as well as some additional quick win ideas.
Read More

Topics Hubspot, Credit Union Marketing, HubSpot for Credit Unions, Credit Union Marketing Benchmarks

Closing the Sales-Marketing Gap: Salesforce-HubSpot Integration for Industrial Manufacturers

Posted June 25, 2024
3 minute read
In today's competitive landscape, alignment between sales and marketing is more critical than ever. However, many industrial manufacturers struggle with disconnected systems and processes that create blind spots and missed opportunities. Integrating Salesforce and HubSpot can help close the loop between sales and marketing, providing full visibility into a lead's journey and enabling seamless handoffs between teams.
Read More

Topics Hubspot, B2B Marketing, Manufacturing Marketing, Industrial Services Marketing, Salesforce, Salesforce Integration

What Decisions Do You Need to Make About Your Data When Implementing HubSpot?

Posted June 18, 2024
3 minute read
Data is the lifeblood of a successful HubSpot implementation. The rich data HubSpot provides powers personalization, segmentation, and ROI tracking - essential for effective credit union marketing. But to get the most out of HubSpot, you need to make some key decisions about your data upfront. In this post, we'll explore the critical data decisions you need to make when implementing HubSpot at your credit union.
Read More

Topics Hubspot, Credit Union Marketing, HubSpot for Credit Unions, Credit Union Marketing Benchmarks