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Inbound Marketing & Sales Development Inspiration

How to Capture Wordpress Form Submissions in Salesforce

Posted September 23, 2021
2 minute read
B2B companies often struggle with systems that don't 'talk' to one another. This is a waste of time and a matter of frustration for those using incompatible systems.  But here's the good news: if your website is on Wordpress and you are using Salesforce as your CRM, you may be able to integrate the two. 
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Topics B2B Marketing, Manufacturing Marketing, Industrial Services Marketing

The Most Important Marketing Metrics for Industrial B2Bs to Measure

Posted September 16, 2021
4 minute read
Tracking the results of marketing spending is an area that many industrial B2B companies struggle with. Failure to do so makes it hard for you to understand what's working, whether you are investing in the right marketing channels and generating a positive ROI, and hampers your ability to attract and convert new customers.
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Topics Reporting, B2B Marketing, Manufacturing Marketing, Industrial Services Marketing

Best Loan Origination Software for Credit Unions | Tracking Marketing ROI

Posted September 13, 2021
4 minute read
The credit union industry is unique compared to most B2C industries. Credit union data is collected and stored across multiple different platforms like their website, perhaps a CRM, their core and LOS. This can make it more complicated for credit union marketers to accurately track their marketing ROI compared to other industries that only rely on a CRM to maintain their data. To get an accurate ROI measurement from each marketing channel, your goal should be to track a customer’s journey from the moment they begin an application to when they hit submit, and beyond.
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Topics Credit Union Marketing

Can You Put Google Analytics on CUMA?

Posted September 10, 2021
2 minute read
What do our credit union clients want most? Tracking! Many of our credit union clients come to us because they want better tracking and reporting. They want to be able to show that their digital marketing efforts are making an impact on business, leading to submitted applications.
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Topics Reporting, Credit Union Marketing

What Credit Unions Should Know about Meaningful Data and Automation

Posted September 9, 2021
4 minute read
Credit union marketing teams are often pulled in multiple directions, so where should marketers really focus their attention? 
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Topics Marketing Automation, Credit Union Marketing

Can You Put Google Analytics on FiServe?

Posted September 6, 2021
2 minute read
What do our credit union clients want most? Tracking! Many of our credit union clients come to us because they want better tracking and reporting. They want to be able to show that their digital marketing efforts are making an impact on business, leading to submitted applications.
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Topics Reporting, Credit Union Marketing

Social Media Advertising Examples for Credit Unions

Posted September 3, 2021
3 minute read
Social media advertising for credit unions has changed quite a bit over the past few years. Finding and converting your target audience on Facebook or Instagram at one point felt akin to shooting fish in a barrel; not only could advertisers tap into the demographic attributes and on-platform interests and behaviors provided directly by users, but Facebook’s partnerships with third-party data providers allowed advertisers even more opportunities to target exactly the right person with the right message. All we, as advertisers, had to do was simply define the attributes most relevant to our target audience and let the platform do the rest!
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Topics Facebook, Digital advertising, Credit Union Marketing

Can You Put Google Analytics on Meridian Link?

Posted August 23, 2021
2 minute read
What do our credit union clients want most? Tracking! Many of our credit union clients come to us because they want better tracking and reporting. They want to be able to show that their digital marketing efforts are making an impact on business, leading to submitted applications.
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Topics Reporting, Credit Union Marketing

Why LinkedIn has Become the Favorite Display Ad Platform for B2B Companies

Posted August 20, 2021
4 minute read
LinkedIn advertising is rapidly growing in popularity in the B2B space. But just because a platform is popular doesn't mean it will be successful for your business. Is LinkedIn advertising worth considering as a digital tactic for your company? Let's consider the benefits.
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Topics Manufacturing Marketing

Can You Put Google Analytics on NetIt?

Posted August 16, 2021
2 minute read
What do our credit union clients want most? Tracking! Many of our credit union clients come to us because they want better tracking and reporting. They want to be able to show that their digital marketing efforts are making an impact on business, leading to submitted applications.
Read More

Topics Reporting, Credit Union Marketing