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Inbound Marketing & Sales Development Inspiration

The Most Important Pages for Credit Union Websites

Posted November 20, 2020
4 minute read
Your website is the ultimate hub for your credit union. Each day, thousands of users visit your site to log in to their accounts, make payments on loans, receive financial education, or research more about why they should choose you as their financial partner. Every page on your website is valuable, but some hold more weight than others. This post will explore two of the most important types of pages for credit union websites: product pages and location pages.
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Topics Credit Union Marketing

How Much Should You Budget For Marketing In 2021?

Posted November 18, 2020
13 minute read
We regularly update the following post with the latest information pertaining to Digital Marketing Budgets. Last update: November 2020 (note: this information has been updated to include adjustments resulting from the COVID-19 pandemic, but further changes could be needed as the long-term impact become more clear.) This article provides information that can guide you about how to budget for marketing and where to invest your marketing dollars. Included in this article are:
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Topics Marketing budgets, Advertising, Internet Marketing, Inbound Marketing, Online Marketing, Marketing Automation, Social Media, Display Advertising, Digital Marketing

The Top B2B Digital Marketing Strategies

Posted November 13, 2020
5 minute read
The digital landscape is constantly evolving. To remain relevant, businesses and marketers need to constantly pay attention. What’s hot today could be gone tomorrow, and tomorrow’s big thing may not even exist yet.
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Topics B2B Marketing

Is HubSpot Secure Enough for Credit Unions?

Posted November 2, 2020
3 minute read
When you start using marketing automation software for your credit union, you want to choose a system that prioritizes the security of your member’s sensitive information. There have been numerous reports of data security breaches in which millions of people’s sensitive data has been compromised. That’s why security is always a top priority for credit unions. Your marketing automation software should be no different.
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Topics Credit Union Marketing, HubSpot for Credit Unions

How Much Should Manufacturers Budget for Content Marketing?

Posted October 30, 2020
4 minute read
Content marketing is a powerful, long-term strategy for business growth in the manufacturing industry. Compared to other marketing tactics, it's one of the best ways to gain visibility from your target market. It enables you to drive more traffic to your website and solve those burning questions your potential customers have. However, content marketing for manufacturers is complex. It requires extensive research, planning, and development, making its cost vary widely depending on the scope of work.
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Topics Manufacturing Marketing

Industrial Marketing Case Study: Scaffolding Solutions

Posted October 29, 2020
1 minute read
In March of 2015, WebStrategies began a partnership with Scaffolding Solutions, a premier provider of system scaffolding, suspended scaffolding, mast climber platforms and decks, and other services to the construction and industrial manufacturing industries up-and-down the east coast. Beginning initially as a project to overhaul and modernize their website, this partnership has since developed into full, robust digital marketing and advertising strategy that has transformed Scaffolding Solutions’ online presence.
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Topics Manufacturing Marketing

How to Make Data-Driven Decisions for Credit Union Digital Marketing

Posted October 22, 2020
4 minute read
Pressured to show immediate success, or lacking deeper insight into marketing performance, it’s easy for credit union marketers to rely on vanity metrics to guide their decision-making process.  However, these metrics only support non-transactional marketing goals and don’t provide you with the entire picture of how your campaigns are performing. Your decisions should be backed by more sophisticated metrics like cost per application and funded loans to get the best results from your credit union marketing strategy. These metrics show the real impact that your efforts are having on your credit union, and allow you to make adjustments to where you focus your time and marketing budget.
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Topics Credit Union Marketing

How Can Manufacturers Showcase Their Products Online?

Posted October 8, 2020
4 minute read
In many cases, manufacturing companies will not have complex eCommerce platforms that allow their customers to purchase products directly from their website. However, that doesn't mean you shouldn't list your products or services on your website at all. After all, the number one reason for having a website for your business is to attract new customers. If those potential new leads that come to your site aren’t able to immediately find what they’re looking for, the chances of them disappearing and never contacting you are much higher.
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Topics Manufacturing Marketing

How To Interpret The Results Of Your Credit Union Marketing

Posted October 7, 2020
4 minute read
An effective marketing campaign creates results. But how good are those results? What outcomes did they lead to? Every credit union marketing campaign needs to be analyzed to determine effectiveness. No matter how creative, interesting, or responsive it is, you have to ask what came of that campaign. Did it reach the goals you desired? Was it worth the investment? By analyzing the results of any campaign, you can then make decisions on how to further improve it to achieve an even better ROI. Analyzing campaign success leads to even better results next time. It also allows you to be more selective in your marketing.
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Topics Credit Union Marketing

Understanding Keyword Rankings and SEO for Manufacturers

Posted October 1, 2020
3 minute read
Search engine optimization, or SEO, is a recommended strategy for all companies, including manufacturing businesses. With SEO strategies in place, you can gain more organic traffic, quality leads, brand awareness, and, ultimately, an increase in revenue.
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Topics SEO, Manufacturing Marketing