If you’ve ever wondered how to effectively report on page-level performance in GA4, especially when juggling multiple domains like your main website and your online banking platform, this guide will help.

I’ve broken down six key GA4 Page Dimensions:

• Explained what each one includes, 
• When to use it, 
• and provided practical examples. 

Plus, I’ve included a helpful visual to clarify how URLs are structured, so you can better understand the difference between a page’s path, location, and query parameters.

Why This Matters to Credit Union Marketers

Whether you’re analyzing the performance of your homepage, loan application pages, or campaign landing pages, knowing which page dimension to use can mean the difference between actionable insights and confusing noise.

GA4 provides several ways to report on page-level engagement, but each serves a different purpose. Here’s how to choose the right one.

Understanding URL Anatomy

Let’s first define what makes up a URL. The image below provides a simple breakdown:

• Protocol: https://
  
  
• Domain (Hostname): example.com
  
  
• Port: :80 (typically hidden unless non-standard)
• Path: /blog
  
• Query Parameters: ?search=test&sort_by=created_at
  
• Fragment/Anchor: #header

The Key Page Dimensions Explained

1. Go to the New Workspace: In the GTM account of your choice (e.g., your credit union’s GTM container), open the workspace where you want to set up HubSpot form tracking.
2. Import the Container: Select Admin > Import Container, then choose the .json file you just exported.
3. Choose Merge or Overwrite: Make sure you choose the correct option (usually “Merge”) so you don’t overwrite any existing tags, triggers, or variables unless you intend to.

1. Page Location

• What It Includes:
  The full URL, including protocol (https://), domain, path, query parameters, and fragment/anchor.
  
  
• When To Use It:
  
  
  • Troubleshooting issues like broken links or redirects.
    
    
  • Complete URL analysis for audit or documentation purposes.
    
    
• Example:
  https://kpgeneralstore.com/products/emotional-support-water-bottle-sticker?variant=44991655575701
  
  

2. Page Path

• What It Includes:
  Just the path portion of the URL—no domain, no parameters.
  
  
• When To Use It:
  
  
  • Clean content analysis without parameter noise.
    
    
  • Aggregating performance across all visits to a specific page, regardless of parameters.
    
    
• Example:
  /products/emotional-support-water-bottle-sticker
  
  

3. Page Path + Query String

• What It Includes:
  The path plus any query parameters after the ?.
  
  
• When To Use It:
  
  
  • Analyzing content with important parameters, such as product variants or application stages.
    
    
  • Campaign-specific insights when UTMs or other tracking parameters are present.
    
    
• Example:
  /products/emotional-support-water-bottle-sticker?variant=44991655575701
  
  

4. Landing Page

• What It Includes:
  The first page path visited in a session.
  
  
• When To Use It:
  
  
  • Entry point analysis to identify which pages attract visitors first.
    
    
• Example:
  /products/emotional-support-water-bottle-sticker
  
  

5. Landing Page + Query String

• What It Includes:
  The first page path plus query parameters.
  
  
• When To Use It:
  
  
  • Campaign landing page performance analysis (e.g., email or paid media links with UTMs).
    
    
• Example:
  /products/emotional-support-water-bottle-sticker?variant=44991655575701
  
  

6. Hostname

• What It Includes:
  The domain name only (e.g., yourcreditunion.com or onlinebanking.yourcreditunion.com).
  
  
• When To Use It:
  
  
  • Multi-domain analysis (e.g., website vs. online banking platform).

• • Filtering out test environments or subdomains.
    
    
• Example:
  kpgeneralstore.com
  
  

How to Add These Dimensions in GA4 Reports

Here’s a quick tip from our Data Specialist, Brian Laffey:

1. Open your Pages and Screens report in GA4.
2. Click Customize Report.
3. Go to Dimensions and Search for the Dimension Name (e.g., “Page Location” or “Hostname”).
4. Add and Apply it to your report.
5. Save Changes for ongoing access.

Recap: When to Use Each Dimension

Final Thoughts

Credit union websites often span multiple domains. From the main website to third-party applications, online banking platforms, and campaign landing pages.

Choosing the right GA4 page dimension helps you filter through the noise and get actionable insights that actually support your marketing goals.

If you’d like help setting up these reports for your credit union, feel free to reach out to our team. 

We’re always here to help you ensure the data works for you.

Need help with implementing the above?
Reach out—we’d love to help your credit union make the most of HubSpot!

The following definitions of GA4 page dimensions were initially shared by Dana DiTomaso in a blog post by Kick Point Playbook. We've adapted and expanded them slightly for a credit union audience, but full credit for the clear framework goes to the original source. You can view the original article here.