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How Long Does the Average Visitor Spend on a Credit Union Website?

Carrie Dedrick Carrie Dedrick Posted January 15, 2020 3 minute read

Credit union marketers can spend hours (or longer) looking at data and analyzing its meaning. Some of this data is meaningful, while certain metrics aren’t much more than distractions from the big..

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Topics: Credit Union Marketing

Why Credit Unions Should be Using Google Analytics Ecommerce Tracking

Carrie Dedrick Carrie Dedrick Posted December 23, 2019 4 minute read

Ecommerce tracking isn’t new to Google Analytics. Retailers have been using this data to track online transactions for years. But eCommerce tracking isn’t just for online retailers. Credit unions..

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Topics: Credit Union Marketing

What Google Analytics Store Visits Data Means for Credit Union Marketing Reporting

Carrie Dedrick Carrie Dedrick Posted November 25, 2019 3 minute read

A new Google Analytics feature will allow users to link digital marketing efforts to physical location traffic. The feature, called “Store Visits”, tracks the number of people who visit an..

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Topics: Credit Union Marketing

2020 Credit Union Conferences You Won't Want to Miss

kelly-browning Kelly Browning Posted November 21, 2019 5 minute read

Credit Union conferences are a great way to learn, be inspired, and connect with industry leaders and innovators. We always come away reinvigorated with ideas for helping our clients grow.

Here we're..

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Topics: Credit Union Marketing

How Much Should Credit Unions Budget For Marketing?

Phil Woods Phil Woods Posted October 24, 2019 9 minute read

We regularly update this article with the latest information pertaining to Digital Marketing Budgets for Credit Unions.

Last update: October 2019

We’ve written extensively about online marketing..

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Topics: Credit Union Marketing

Credit Union Marketing Case Study: Establishing Marketing ROI

kelly-browning Kelly Browning Posted March 19, 2019 2 minute read

When we partnered with a 15 branch credit union in May 2018, their primary goals were to run successful digital ad campaigns and set up reliable results tracking.

While their initial priorities..

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Topics: Case Studies, Credit Union Marketing

Case Study: Measuring Credit Union Marketing Results

kelly-browning Kelly Browning Posted February 1, 2019 2 minute read

The ability to measure the results of marketing efforts continues to be a challenge for many credit unions. In fact, it was one of the biggest pain points in our 2018 credit union marketing survey.

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Topics: Case Studies, Credit Union Marketing

The Most Effective Digital Strategies For Bank and Credit Union Advertising

brian-marsh Brian Marsh Posted January 29, 2019 8 minute read

Advertising has been around for a long time. In fact, the first paid advertisement was a Coca-Cola ad in a French newspaper in 1836.

Today, there are boundless advertising strategies that credit..

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Topics: Advertising, Digital advertising, Digital Marketing, Credit Union Marketing, Community Bank Marketing

[Webinar] How to Choose the Right Credit Union Marketing Agency

kelly-browning Kelly Browning Posted January 23, 2019 1 minute read

Credit Unions are often flooded with sales calls and emails, offering promises that sound almost too good to be true. While partnering with an external agency with expertise in the Credit Union..

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Topics: Credit Union Marketing

3 Credit Union Marketing Strategies + How To Take Action Now

brian-marsh Brian Marsh Posted January 4, 2019 14 minute read

Do a quick search for “credit union marketing strategies”, “financial institution marketing strategies” – or even “bank marketing strategies”. You’ll find a lot of the same, thin recommendations..

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Topics: Credit Union Marketing

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