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Inbound Marketing & Sales Development Inspiration

[Video] Why Credit Union Digital Marketing Budgets are on the Rise

Posted October 14, 2021
3 minute read
It's budgeting season for credit unions—how much of your credit union's total marketing budget will go to digital in 2022?  We address this question annually because it changes every year. And despite major upheaval in marketing spending in recent history, the digital spending trend is continuing upward. 
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Topics Marketing budgets, Credit Union Marketing

How to Measure Credit Union Digital Marketing Performance

Posted September 30, 2021
6 minute read
One challenge we regularly hear from credit union marketers is how to measure digital marketing performance. In fact, it was the highest-ranked pain point in our credit union marketing survey. Heavy workload, lofty goals, low budgets, small staff, and limited digital experience exacerbate this challenge. 
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Topics Internet Marketing, Inbound Marketing, Digital Marketing, Credit Union Marketing

How Much Should Credit Unions Budget For Marketing?

Posted September 28, 2021
12 minute read
We regularly update this article with the latest information pertaining to Digital Marketing Budgets for Credit Unions. Last update: September 2021  We’ve written extensively about online marketing budgets, but as we’ve worked with more and more credit unions, we’ve come to realize that many of the standard marketing budget calculations for traditional B2B and B2C companies do not apply.
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Topics Credit Union Marketing

Best Loan Origination Software for Credit Unions | Tracking Marketing ROI

Posted September 13, 2021
4 minute read
The credit union industry is unique compared to most B2C industries. Credit union data is collected and stored across multiple different platforms like their website, perhaps a CRM, their core and LOS. This can make it more complicated for credit union marketers to accurately track their marketing ROI compared to other industries that only rely on a CRM to maintain their data. To get an accurate ROI measurement from each marketing channel, your goal should be to track a customer’s journey from the moment they begin an application to when they hit submit, and beyond.
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Topics Credit Union Marketing

Can You Put Google Analytics on CUMA?

Posted September 10, 2021
2 minute read
What do our credit union clients want most? Tracking! Many of our credit union clients come to us because they want better tracking and reporting. They want to be able to show that their digital marketing efforts are making an impact on business, leading to submitted applications.
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Topics Reporting, Credit Union Marketing

What Credit Unions Should Know about Meaningful Data and Automation

Posted September 9, 2021
4 minute read
Credit union marketing teams are often pulled in multiple directions, so where should marketers really focus their attention? 
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Topics Marketing Automation, Credit Union Marketing

Can You Put Google Analytics on FiServe?

Posted September 6, 2021
2 minute read
What do our credit union clients want most? Tracking! Many of our credit union clients come to us because they want better tracking and reporting. They want to be able to show that their digital marketing efforts are making an impact on business, leading to submitted applications.
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Topics Reporting, Credit Union Marketing

Social Media Advertising Examples for Credit Unions

Posted September 3, 2021
3 minute read
Social media advertising for credit unions has changed quite a bit over the past few years. Finding and converting your target audience on Facebook or Instagram at one point felt akin to shooting fish in a barrel; not only could advertisers tap into the demographic attributes and on-platform interests and behaviors provided directly by users, but Facebook’s partnerships with third-party data providers allowed advertisers even more opportunities to target exactly the right person with the right message. All we, as advertisers, had to do was simply define the attributes most relevant to our target audience and let the platform do the rest!
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Topics Facebook, Digital advertising, Credit Union Marketing

Can You Put Google Analytics on Meridian Link?

Posted August 23, 2021
2 minute read
What do our credit union clients want most? Tracking! Many of our credit union clients come to us because they want better tracking and reporting. They want to be able to show that their digital marketing efforts are making an impact on business, leading to submitted applications.
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Topics Reporting, Credit Union Marketing

Can You Put Google Analytics on NetIt?

Posted August 16, 2021
2 minute read
What do our credit union clients want most? Tracking! Many of our credit union clients come to us because they want better tracking and reporting. They want to be able to show that their digital marketing efforts are making an impact on business, leading to submitted applications.
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Topics Reporting, Credit Union Marketing