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Inbound Marketing & Sales Development Inspiration

2022-2023 Credit Union Conferences You Won't Want to Miss

Posted August 30, 2022
4 minute read
Credit Union conferences are a great way to learn, be inspired, and connect with industry leaders and innovators. We always come away reinvigorated with ideas for helping our clients grow. A majority of our favorite conferences have returned to in-person events, a few with virtual options. In the meantime, you can visit our credit union marketing resources page and explore various online marketing strategies for credit unions.
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Topics Credit Union Marketing

WebStrategies: A Premier Credit Union Digital Marketing Agency

Posted August 11, 2022
4 minute read
To varying degrees of success, most digital marketing agencies can run paid advertising and write copy for content marketing purposes, so you may ask, “What makes WebStrategies a premier credit union digital marketing agency?” WebStrategies has operated in the digital marketing space since 2005 and credit unions emerged as a primary industry that we serve. We have over 60 credit union clients because we’ve become extremely knowledgeable about their business operations and the needs of our clients. In fact, we often shock the C-suite with our ability to assist, not just with marketing, but the ability to solve problems that arise from silo’d departments and nonintegrated systems. 
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Topics Content marketing, Local SEO, Credit Union Marketing

Seven Clever Ways To Automate Direct Mail For Credit Unions

Posted August 1, 2022
4 minute read
Even as a digital marketing agency, we know there are benefits credit unions realize through direct mail campaigns to reach members and potential members. The keys to doing that well are using an integrated CRM that can provide information and working with a vendor such as Conquest Graphics to convert that data into advertising, tailored to a member, or potential member’s, current needs. Now that the volume of direct mail has tapered off in most households, it is easier to get attention than in previous years.
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Topics Credit Union Marketing, HubSpot for Credit Unions

4 Credit Union Marketing Plan Ideas + How To Take Action Now

Posted July 12, 2022
15 minute read
Do a quick search for “credit union marketing strategies”, “credit union marketing plan” – or even “how to market a credit union”. You’ll find a lot of the same, thin recommendations over and over again.
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Topics Credit Union Marketing

Comparing Credit Union Member Demographics & Preferences

Posted June 24, 2022
3 minute read
According to the World Council of Credit Unions, the average age of credit union members in North America is 53. Since the overall median age of people in the U.S. is 38.5, credit union members are squarely on the older side of the population. To build a member base that will grow over the next several years and decades, attracting members under age 45 is the goal for most credit union marketers.
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Topics Digital Marketing, Credit Union Marketing

Three Fintech Features Credit Unions May Want to Consider

Posted May 31, 2022
3 minute read
It’s no surprise to those in the financial industry that credit unions and traditional banks are facing tough competition from digital-only banks and fintech. In our recent survey of 1,000 banking consumers and subsequent Consumer Banking Preferences & Behavior Report, we learned the value drivers for consumers under age 45. Number three in the primary factors list that people under 45 value in a financial institution are mobile app capabilities. Online (non-mobile) capabilities ranked in the secondary factors. Clearly, the online experience is important to the younger demographic, and fintech by nature delivers exceptional digital experiences. But what makes a fintech app better than credit unions’ websites and apps?
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Topics Digital advertising, Lead generation, Credit Union Marketing

Gain & Retain Credit Union Members by Knowing What Matters to Consumers

Posted May 9, 2022
4 minute read
While credit unions have long been known for their low rates and trust-worthy business practices, younger consumers in this digital-first era have different priorities. In our exclusive, Consumer Banking Preferences & Behavior Report, based on a survey of 1,000 banking consumers, we learned that there is a wide gap between what consumers under 45 value and those that are 45-plus value in a financial institution. It is up to marketers to resonate with consumers on things that matter most to them which may require changing up the message as well as the channels in order to reach a younger audience.
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Topics Email marketing, Digital Marketing, Credit Union Marketing, HubSpot for Credit Unions

How do Credit Unions Reach the Under 45 Audience?

Posted April 21, 2022
4 minute read
As a credit union marketer, knowing what the target audience cares about most is essential to crafting a message that resonates. Do you know what banking consumers under age 45 prioritize in their financial institution? Are you promoting the features that matter to them as competition increases against national banks and online-only banks for share-of-wallet? 
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Topics Credit Union Marketing

When Credit Unions and Fintechs Battle for Millennials, Who Wins?

Posted February 17, 2022
3 minute read
Credit unions have long been talking about fintechs and their implications for the financial industry. WebStrategies has been deeply curious about this as well so we hired an outside research firm to dive deep into the public's perception of credit unions and online-only banks, among other things.
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Topics Credit Union Marketing

Advertising Dos and Don'ts to Accomplish Credit Union Goals

Posted December 21, 2021
5 minute read
Is your credit union advertising meeting organizational goals? 
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Topics Credit Union Marketing