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The Most Important Pages for Credit Union Websites

Posted November 20, 2020
4 minute read
Your website is the ultimate hub for your credit union. Each day, thousands of users visit your site to log in to their accounts, make payments on loans, receive financial education, or research more about why they should choose you as their financial partner. Every page on your website is valuable, but some hold more weight than others. This post will explore two of the most important types of pages for credit union websites: product pages and location pages.
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Topics Credit Union Marketing

Is HubSpot Secure Enough for Credit Unions?

Posted November 2, 2020
3 minute read
When you start using marketing automation software for your credit union, you want to choose a system that prioritizes the security of your member’s sensitive information. There have been numerous reports of data security breaches in which millions of people’s sensitive data has been compromised. That’s why security is always a top priority for credit unions. Your marketing automation software should be no different.
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Topics Credit Union Marketing, HubSpot for Credit Unions

How to Make Data-Driven Decisions for Credit Union Digital Marketing

Posted October 22, 2020
4 minute read
Pressured to show immediate success, or lacking deeper insight into marketing performance, it’s easy for credit union marketers to rely on vanity metrics to guide their decision-making process.  However, these metrics only support non-transactional marketing goals and don’t provide you with the entire picture of how your campaigns are performing. Your decisions should be backed by more sophisticated metrics like cost per application and funded loans to get the best results from your credit union marketing strategy. These metrics show the real impact that your efforts are having on your credit union, and allow you to make adjustments to where you focus your time and marketing budget.
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Topics Credit Union Marketing

How To Interpret The Results Of Your Credit Union Marketing

Posted October 7, 2020
4 minute read
An effective marketing campaign creates results. But how good are those results? What outcomes did they lead to? Every credit union marketing campaign needs to be analyzed to determine effectiveness. No matter how creative, interesting, or responsive it is, you have to ask what came of that campaign. Did it reach the goals you desired? Was it worth the investment? By analyzing the results of any campaign, you can then make decisions on how to further improve it to achieve an even better ROI. Analyzing campaign success leads to even better results next time. It also allows you to be more selective in your marketing.
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Topics Credit Union Marketing

How Much Should Credit Unions Spend on Advertising?

Posted October 1, 2020
4 minute read
As one of the most effective tactics to build brand awareness and drive new memberships and loan applications, advertising commonly consumes a large portion of a credit union marketing budget. The advertising landscape has changed drastically over the last several years. There are now numerous options across both the traditional and digital advertising world, and credit unions must be strategic in how they distribute their advertising budget.
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Topics Marketing budgets, Credit Union Marketing

How Credit Unions Can Market To Current Members

Posted September 18, 2020
3 minute read
When credit union marketing is discussed, the focus is often on how to attract new members. In doing so, nurturing current members can fall to the wayside. However, in reality, it’s crucial to keep your current members engaged and make them aware of products and services that will meet their financial needs.
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Topics Credit Union Marketing

Credit Union Case Study: Digital Marketing Strategy

Posted September 16, 2020
2 minute read
WebStrategies partnered with a credit union that had the goal of creating a unified digital marketing strategy that fuels new account openings and loan applications. With little prior digital marketing experience outside of mostly disappointing digital advertisements, this credit union was in search of expert digital advertising guidance and a strategy to diversify the sources of traffic visiting their website.
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Topics Credit Union Marketing

How Much Should Credit Unions Budget For Marketing?

Posted September 15, 2020
12 minute read
We regularly update this article with the latest information pertaining to Digital Marketing Budgets for Credit Unions. Last update: September 2020 (note: this information has been updated to include adjustments resulting from the COVID-19 pandemic, but further changes could be needed as the long-term impact become more clear.) We’ve written extensively about online marketing budgets, but as we’ve worked with more and more credit unions, we’ve come to realize that many of the standard marketing budget calculations for traditional B2B and B2C companies do not apply.
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Topics Credit Union Marketing

How Credit Unions Can Spend Less on Marketing and Get Better Results

Posted September 1, 2020
3 minute read
COVID-19 has impacted every industry, from the perspective of the consumer and the company. As behavior changes, credit unions are being forced to adjust their marketing spend to be both efficient and effective.
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Topics Credit Union Marketing

2020 Credit Union Conferences You Won't Want to Miss

Posted September 1, 2020
7 minute read
Updated September 2020 Credit Union conferences are a great way to learn, be inspired, and connect with industry leaders and innovators. We always come away reinvigorated with ideas for helping our clients grow. Unfortunately, a majority, if not all of our favorite conferences have been impacted by the COVID-19 pandemic. Many conferences have switched to a virtual delivery but are still worth investing in. We have added a section to this article with some highlighted virtual conferences that are being held for the remainder of this year. In the meantime, you can visit our credit union marketing resources page and explore various online marketing strategies for credit unions.
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Topics Credit Union Marketing