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Inbound Marketing & Sales Development Inspiration

Case Study: Driving Marketing Results for Credit Unions

Posted April 12, 2021
1 minute read
Two years ago, Jeanne D’Arc Credit Union was searching for a marketing partner with the experience needed to take their digital strategy to the next level. In just a short amount of time, the WebStrategies team has implemented several new tactics that have strongly impacted the credit union’s marketing operations and digital advertising results.
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Topics Credit Union Marketing

2021 Credit Union Conferences You Won't Want to Miss

Posted February 26, 2021
5 minute read
Credit Union conferences are a great way to learn, be inspired, and connect with industry leaders and innovators. We always come away reinvigorated with ideas for helping our clients grow. Unfortunately, a majority of our favorite conferences have been impacted by the COVID-19 pandemic. Many conferences have switched to a virtual delivery but are still worth investing in. We have included several of these virtual options throughout this article along with a few in-person events that organizations are optimistic will take place. In the meantime, you can visit our credit union marketing resources page and explore various online marketing strategies for credit unions.
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Topics Credit Union Marketing

Effective Digital Marketing Ideas For Credit Unions

Posted December 14, 2020
4 minute read
Many credit union marketing departments are struggling to get results and show a positive ROI with their digital marketing efforts. Having worked with many credit unions, I wanted to share the tactics that have been the most effective for our clients and us.
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Topics Credit Union Marketing

Credit Union Marketing | Hiring an Agency vs. Hiring In-House

Posted December 11, 2020
4 minute read
Like many other industries, marketing in the financial space is rapidly changing. Consumers are researching online for financial products at a higher rate than ever before, and FinTechs like Ally and SoFi are setting a new standard for the online experience that consumers expect from their financial partners.
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Topics Credit Union Marketing

The Most Important Pages for Credit Union Websites

Posted November 20, 2020
4 minute read
Your website is the ultimate hub for your credit union. Each day, thousands of users visit your site to log in to their accounts, make payments on loans, receive financial education, or research more about why they should choose you as their financial partner. Every page on your website is valuable, but some hold more weight than others. This post will explore two of the most important types of pages for credit union websites: product pages and location pages.
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Topics Credit Union Marketing

The Top Digital Strategies For Credit Union Advertising

Posted November 20, 2020
8 minute read
Advertising has been around for a long time. In fact, the first paid advertisement was a Coca-Cola ad in a French newspaper in 1836. Today, there are boundless advertising strategies that credit unions and banks can learn from and leverage. But, what makes a truly effective advertising strategy?
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Topics Advertising, Digital advertising, Digital Marketing, Credit Union Marketing, Community Bank Marketing

Is HubSpot Secure Enough for Credit Unions?

Posted November 2, 2020
3 minute read
When you start using marketing automation software for your credit union, you want to choose a system that prioritizes the security of your member’s sensitive information. There have been numerous reports of data security breaches in which millions of people’s sensitive data has been compromised. That’s why security is always a top priority for credit unions. Your marketing automation software should be no different.
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Topics Credit Union Marketing, HubSpot for Credit Unions

How to Make Data-Driven Decisions for Credit Union Digital Marketing

Posted October 22, 2020
4 minute read
Pressured to show immediate success, or lacking deeper insight into marketing performance, it’s easy for credit union marketers to rely on vanity metrics to guide their decision-making process.  However, these metrics only support non-transactional marketing goals and don’t provide you with the entire picture of how your campaigns are performing. Your decisions should be backed by more sophisticated metrics like cost per application and funded loans to get the best results from your credit union marketing strategy. These metrics show the real impact that your efforts are having on your credit union, and allow you to make adjustments to where you focus your time and marketing budget.
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Topics Credit Union Marketing

How To Interpret The Results Of Your Credit Union Marketing

Posted October 7, 2020
4 minute read
An effective marketing campaign creates results. But how good are those results? What outcomes did they lead to? Every credit union marketing campaign needs to be analyzed to determine effectiveness. No matter how creative, interesting, or responsive it is, you have to ask what came of that campaign. Did it reach the goals you desired? Was it worth the investment? By analyzing the results of any campaign, you can then make decisions on how to further improve it to achieve an even better ROI. Analyzing campaign success leads to even better results next time. It also allows you to be more selective in your marketing.
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Topics Credit Union Marketing

How Much Should Credit Unions Spend on Advertising?

Posted October 1, 2020
4 minute read
As one of the most effective tactics to build brand awareness and drive new memberships and loan applications, advertising commonly consumes a large portion of a credit union marketing budget. The advertising landscape has changed drastically over the last several years. There are now numerous options across both the traditional and digital advertising world, and credit unions must be strategic in how they distribute their advertising budget.
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Topics Marketing budgets, Credit Union Marketing