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Inbound Marketing & Sales Development Inspiration

How Credit Unions Can Market To Current Members

Administrator Administrator Posted September 18, 2020 3 minute read

When credit union marketing is discussed, the focus is often on how to attract new members. In doing so, nurturing current members can fall to the wayside.

However, in reality, it’s crucial to..

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Topics: Credit Union Marketing

Credit Union Case Study: Digital Marketing Strategy

Alan Lucy Alan Lucy Posted September 16, 2020 2 minute read

WebStrategies partnered with a credit union that had the goal of creating a unified digital marketing strategy that fuels new account openings and loan applications.

With little prior digital..

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Topics: Credit Union Marketing

How Much Should Credit Unions Budget For Marketing?

Administrator Administrator Posted September 15, 2020 12 minute read

We regularly update this article with the latest information pertaining to Digital Marketing Budgets for Credit Unions.

Last update: September 2020 (note: this information has been updated to..

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Topics: Credit Union Marketing

How Credit Unions Can Spend Less on Marketing and Get Better Results

Administrator Administrator Posted September 1, 2020 3 minute read

COVID-19 has impacted every industry, from the perspective of the consumer and the company.

As behavior changes, credit unions are being forced to adjust their marketing spend to be both efficient..

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Topics: Credit Union Marketing

2020 Credit Union Conferences You Won't Want to Miss

kelly-browning Kelly Browning Posted September 1, 2020 7 minute read

Updated September 2020

Credit Union conferences are a great way to learn, be inspired, and connect with industry leaders and innovators. We always come away reinvigorated with ideas for helping our..

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Topics: Credit Union Marketing

Best Loan Origination Software for Credit Unions | Tracking Marketing ROI

Alan Lucy Alan Lucy Posted August 27, 2020 3 minute read

The credit union industry is unique compared to most B2C industries. Credit union data is collected and stored across multiple different platforms like their website, perhaps a CRM, their core and..

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Topics: Credit Union Marketing

The Best Advertising Strategy For Credit Unions With A Limited Budget

Administrator Administrator Posted August 21, 2020 4 minute read

Digital advertising is one of the most cost-effective and impactful ways to reach your credit union’s target audience. Unfortunately, when implementing an advertising strategy, there are various..

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Topics: Digital advertising, Credit Union Marketing

How Credit Unions Can Engage With Their Community Without In-Person Events

Administrator Administrator Posted August 14, 2020 4 minute read

While in-person events are on hold for the most part, it doesn't mean that engaging with your community should be on hold as well. When you can't have in-person events, it requires that you use..

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Topics: Local SEO, Credit Union Marketing, Branding

Credit Union Marketing: Lead Tracking vs ROI Tracking

Alan Lucy Alan Lucy Posted August 7, 2020 5 minute read

Every credit union marketer loves to have as much high-quality lead tracking in place as possible. Understanding the pages and products that are driving the most new leads is essential to keeping..

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Topics: ROI, Reporting, Credit Union Marketing

What Are The Most Important Marketing Metrics For Credit Unions To Measure?

Administrator Administrator Posted July 30, 2020 3 minute read

For every investment your credit union makes into marketing, you should have some way to track performance. It’s important to have accurate marketing results data as this directly impacts what..

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Topics: Reporting, Credit Union Marketing

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