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Inbound Marketing & Sales Development Inspiration

Measuring Success Online: The Multi-Channel Attribution Report

Chris Leone Chris Leone Posted September 18, 2013

I recently wrote about the importance of setting expectations. I explained why they’re so important, how they should be set, and how they can greatly influence our perception of success.

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Topics: Attribution, Analytics, multi-channel attribution, Reporting, google analytics, Web Analytics, analysis

Measuring The Effectiveness of Online Marketing Channels

Chris Leone Chris Leone Posted August 30, 2013

In my previous article I showed several ways to measure the effectiveness of your site using web analytics. Now we want to apply those same lessons to our online marketing campaigns.

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Topics: Pay Per Click, Measurement, SEO, Reporting, Web Analytics, Value, Social Media, Digital Marketing, Search Engine Optimization

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