Inbound Marketing & Sales Development Inspiration

Digital Spend to Surpass TV Spend in 2017, by 36% in 2020

Chris Leone Chris Leone Posted March 16, 2016

At a recent speaking event, I posed a question to the audience. I asked, “who here watches TV on their own time, like on Hulu or Netflix, as opposed to watching live TV on cable.”

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Topics: Digital advertising, Digital Marketing, Data, Reporting

How Does Income Level Affect Online Behavior in Central Virginia?

Chris Leone Chris Leone Posted February 8, 2016

The right marketing plan requires knowing your audience deeply. Marketing to younger, less affluent males is different than marketing to affluent, older females.

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Topics: Inbound Marketing, Reporting

Google Analytics Not Provided - What Is It?

Chris Leone Chris Leone Posted October 1, 2013

What Is Not Provided?

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Topics: Google Analytics, Web Analytics, Online Marketing, Data, SEO, Reporting

Measuring Success Online: The Multi-Channel Attribution Report

Chris Leone Chris Leone Posted September 18, 2013

I recently wrote about the importance of setting expectations. I explained why they’re so important, how they should be set, and how they can greatly influence our perception of success.

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Topics: Reporting, Google Analytics, Web Analytics

Measuring The Effectiveness of Online Marketing Channels

Chris Leone Chris Leone Posted August 30, 2013

In my previous article I showed several ways to measure the effectiveness of your site using web analytics. Now we want to apply those same lessons to our online marketing campaigns.

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Topics: Pay Per Click, SEO, Reporting, Web Analytics, Social Media, Digital Marketing, Search Engine Optimization

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