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Inbound Marketing & Sales Development Inspiration

Credit Union Marketing: Lead Tracking vs ROI Tracking

Posted August 7, 2020
5 minute read
Every credit union marketer loves to have as much high-quality lead tracking in place as possible. Understanding the pages and products that are driving the most new leads is essential to keeping up with your credit union’s digital marketing performance. But, what if you could also track the actual ROI that your marketing efforts generate?
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Topics ROI, Reporting, Credit Union Marketing

The Most Important Marketing Metrics For Manufacturers To Measure

Posted July 31, 2020
4 minute read
Tracking the results of marketing spending is an area that many manufacturing companies struggle with. Failure to do so makes it hard for you to understand what's working, whether you are investing in the right marketing channels and generating a positive ROI, and hampers your ability to attract and convert new customers.
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Topics Reporting, Manufacturing Marketing

What Are The Most Important Marketing Metrics For Credit Unions To Measure?

Posted July 30, 2020
3 minute read
For every investment your credit union makes into marketing, you should have some way to track performance. It’s important to have accurate marketing results data as this directly impacts what your next decisions should be. The problem is, credit union marketing metrics can be difficult to understand and evaluate.
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Topics Reporting, Credit Union Marketing

Capture Credit Union Leads With Step Zero Forms

Posted July 24, 2020
3 minute read
For many different reasons, people start applications online and don’t finish the process. This is especially true with more people starting applications on mobile devices. Form abandonment is a hurdle that all credit unions (and all businesses, really) face. But there’s actually a way to curb this common application “leak” and to learn who is starting applications. First, we have to address the heart of the issue.
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Topics Reporting, Lead generation, Credit Union Marketing

Digital Spend to Surpass TV Spend in 2017, by 36% in 2020

Posted March 16, 2016
2 minute read
At a recent speaking event, I posed a question to the audience. I asked, “who here watches TV on their own time, like on Hulu or Netflix, as opposed to watching live TV on cable.”
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Topics Digital advertising, Reporting, Digital Marketing, Data

How Does Income Level Affect Online Behavior in Central Virginia?

Posted February 8, 2016
5 minute read
The right marketing plan requires knowing your audience deeply. Marketing to younger, less affluent males is different than marketing to affluent, older females.
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Topics Inbound Marketing, Reporting

Google Analytics Not Provided - What Is It?

Posted October 1, 2013
2 minute read
What Is Not Provided?
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Topics SEO, Reporting, Google Analytics, Web Analytics, Online Marketing, Data

Measuring Success Online: The Multi-Channel Attribution Report

Posted September 18, 2013
4 minute read
I recently wrote about the importance of setting expectations. I explained why they’re so important, how they should be set, and how they can greatly influence our perception of success.
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Topics Reporting, Google Analytics, Web Analytics

Measuring The Effectiveness of Online Marketing Channels

Posted August 30, 2013
4 minute read
In my previous article I showed several ways to measure the effectiveness of your site using web analytics. Now we want to apply those same lessons to our online marketing campaigns.
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Topics Pay Per Click, SEO, Reporting, Web Analytics, Social Media, Digital Marketing