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Inbound Marketing & Sales Development Inspiration

Digital Spend to Surpass TV Spend in 2017, by 36% in 2020

Chris Leone Chris Leone Posted March 16, 2016 2 minute read

At a recent speaking event, I posed a question to the audience. I asked, “who here watches TV on their own time, like on Hulu or Netflix, as opposed to watching live TV on cable.”

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Topics: Digital advertising, Digital Marketing, Data, Reporting

How Does Income Level Affect Online Behavior in Central Virginia?

Chris Leone Chris Leone Posted February 8, 2016 5 minute read

The right marketing plan requires knowing your audience deeply. Marketing to younger, less affluent males is different than marketing to affluent, older females.

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Topics: Inbound Marketing, Reporting

Google Analytics Not Provided - What Is It?

Chris Leone Chris Leone Posted October 1, 2013 2 minute read

What Is Not Provided?

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Topics: Google Analytics, Web Analytics, Online Marketing, Data, SEO, Reporting

Measuring Success Online: The Multi-Channel Attribution Report

Chris Leone Chris Leone Posted September 18, 2013 4 minute read

I recently wrote about the importance of setting expectations. I explained why they’re so important, how they should be set, and how they can greatly influence our perception of success.

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Topics: Reporting, Google Analytics, Web Analytics

Measuring The Effectiveness of Online Marketing Channels

Chris Leone Chris Leone Posted August 30, 2013 4 minute read

In my previous article I showed several ways to measure the effectiveness of your site using web analytics. Now we want to apply those same lessons to our online marketing campaigns.

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Topics: Pay Per Click, SEO, Reporting, Web Analytics, Social Media, Digital Marketing, Search Engine Optimization

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