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Carrie Dedrick

Carrie Dedrick
Carrie Dedrick comes to WebStrategies with over five years of experience in the digital marketing field. She spent most of her career on the editorial team of a website with an audience of over 2 million people, responsible for copywriting, editing, content strategy, and social media marketing. Carrie enjoys interacting with clients and the challenge of problem-solving to find solutions as an account manager. A proud alumna of Bridgewater College, she earned her B.A. in Communication Studies and English in 2012.

Recent Posts

How Much Credit Union Website Traffic Comes from Mobile Devices?

Posted March 12, 2020
2 minute read
The WebStrategies benchmark blog post series has covered a variety of site engagement metrics. So far we have taken a dive into how long users remain on credit union websites, how many users leave credit union sites without viewing another page, how the users came to the website, and who these users are. 
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Topics Credit Union Marketing, Credit Union Marketing Benchmarks

What is the Average Age of Visitors to Credit Union Websites?

Posted March 4, 2020
3 minute read
Many of our credit union clients tell us that they struggle with an aging membership base and want to attract younger members. This is a great goal to set, but first, does your credit union have a thorough understanding of where you stand currently with the age distribution of website traffic? As part of WebStrategies’ credit union annual benchmark report series, today’s topic dives into age distribution of website traffic. Is your website attracting visitors who are in the age demographic that your credit union needs? 
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Topics Credit Union Marketing, Credit Union Marketing Benchmarks

Credit Union Marketing Automation Interview

Posted February 18, 2020
2 minute read
Why are Some Credit Unions Behind the Curve on Marketing Automation? WebStrategies CEO Chris Leone and Director of Digital Marketing Phil Woods were recently guests on Mike Lawson’s CU Broadcast, discussing marketing automation for credit unions. Highlights from their discussion are below:
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Topics Marketing Automation, Credit Union Marketing, HubSpot for Credit Unions

What is the Average Organic Traffic Growth for a Credit Union Website?

Posted February 3, 2020
3 minute read
We’re back again with the 2019 credit union annual benchmark report blog post series. Today we are tackling the subject of organic traffic growth for credit unions. 
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Topics Credit Union Marketing, Credit Union Marketing Benchmarks

Where Does the Average Credit Union Website’s Traffic Come From?

Posted January 28, 2020
3 minute read
If you’ve been following the WebStrategies credit union annual benchmark report blog series, you know that we are taking a deep dive into credit union site engagement metrics from 2019 to identify pain points and trends across the industry. While site engagement metrics don’t show conversion data, these metrics allow you to identify specific opportunities for your credit union.
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Topics Credit Union Marketing, Credit Union Marketing Benchmarks

What is the Average Bounce Rate for Credit Union Websites?

Posted January 22, 2020
3 minute read
Welcome to part two of WebStrategies’ annual benchmark report blog series. As we explained in part one, How Long Does the Average Visitor Spend on a Credit Union Website?, this series will break down compiled data from 2019 for all of our credit union clients.
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Topics Credit Union Marketing, Credit Union Marketing Benchmarks

How Long Does the Average Visitor Spend on a Credit Union Website?

Posted January 15, 2020
3 minute read
Credit union marketers can spend hours (or longer) looking at data and analyzing its meaning. Some of this data is meaningful, while certain metrics aren’t much more than distractions from the big picture. It takes an expert to determine what metrics matter for your organization.
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Topics Credit Union Marketing, Credit Union Marketing Benchmarks

Why Credit Unions Should be Using Google Analytics Ecommerce Tracking

Posted December 23, 2019
4 minute read
Ecommerce tracking isn’t new to Google Analytics. Retailers have been using this data to track online transactions for years. But eCommerce tracking isn’t just for online retailers. Credit unions can (and should) be using Google Analytics eCommerce tracking to monitor submitted applications to better calculate ROI. 
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Topics Credit Union Marketing

What Google Analytics Store Visits Data Means for Credit Union Marketing Reporting

Posted November 25, 2019
3 minute read
A new Google Analytics feature will allow users to link digital marketing efforts to physical location traffic. The feature, called “Store Visits”, tracks the number of people who visit an organization’s physical location after a session on the organization’s website. Store visits are counted if the user walks into the physical location within 30 days of the online session. This feature is currently in beta mode and not yet available to all Google Analytics users, but this could be an exciting insight for credit unions.
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Topics Credit Union Marketing