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Marketing Automation Interview

Carrie Dedrick Carrie Dedrick Posted February 18, 2020 2 minute read

Why are Some Credit Unions Behind the Curve on Marketing Automation?

WebStrategies CEO Chris Leone and Director of Digital Marketing Phil Woods were recently guests on Mike Lawson’s CU Broadcast,..

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Topics: Marketing Automation, Credit Union Marketing, HubSpot for Credit Unions

What is the Average Organic Traffic Growth for a Credit Union Website?

Carrie Dedrick Carrie Dedrick Posted February 3, 2020 3 minute read

We’re back again with the 2019 credit union annual benchmark report blog post series. Today we are tackling the subject of organic traffic growth for credit unions. 

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Topics: Credit Union Marketing

Where does the average credit union website’s traffic come from?

Carrie Dedrick Carrie Dedrick Posted January 28, 2020 3 minute read

If you’ve been following the WebStrategies credit union annual benchmark report blog series, you know that we are taking a deep dive into credit union site engagement metrics from 2019 to identify..

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Topics: Credit Union Marketing

What is the Average Bounce Rate for Credit Union Websites?

Carrie Dedrick Carrie Dedrick Posted January 22, 2020 3 minute read

Welcome to part two of WebStrategies’ annual benchmark report blog series. As we explained in part one, How Long Does the Average Visitor Spend on a Credit Union Website?, this series will break..

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Topics: Credit Union Marketing

How Long Does the Average Visitor Spend on a Credit Union Website?

Carrie Dedrick Carrie Dedrick Posted January 15, 2020 3 minute read

Credit union marketers can spend hours (or longer) looking at data and analyzing its meaning. Some of this data is meaningful, while certain metrics aren’t much more than distractions from the big..

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Topics: Credit Union Marketing

Why Credit Unions Should be Using Google Analytics Ecommerce Tracking

Carrie Dedrick Carrie Dedrick Posted December 23, 2019 4 minute read

Ecommerce tracking isn’t new to Google Analytics. Retailers have been using this data to track online transactions for years. But eCommerce tracking isn’t just for online retailers. Credit unions..

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Topics: Credit Union Marketing

What Google Analytics Store Visits Data Means for Credit Union Marketing Reporting

Carrie Dedrick Carrie Dedrick Posted November 25, 2019 3 minute read

A new Google Analytics feature will allow users to link digital marketing efforts to physical location traffic. The feature, called “Store Visits”, tracks the number of people who visit an..

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Topics: Credit Union Marketing

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