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Carrie Dedrick

Carrie Dedrick
Carrie Dedrick has over seven years of experience in the digital marketing space. A writer at heart, Carrie spent a significant portion of her career as an editor of a website with an audience of over 2 million people, responsible for copywriting, editing, content strategy, and organic social media. Though she started out at WebStrategies in 2019 as a client success manager, Carrie particularly enjoys her new role behind-the-scenes supporting marketing and sales initiatives through the inbound approach. A proud alumna of Bridgewater College, she earned her B.A. in Communication Studies and English in 2012.

Recent Posts

How to Capture Wordpress Form Submissions in Salesforce

Posted September 23, 2021
2 minute read
B2B companies often struggle with systems that don't 'talk' to one another. This is a waste of time and a matter of frustration for those using incompatible systems.  But here's the good news: if your website is on Wordpress and you are using Salesforce as your CRM, you may be able to integrate the two. 
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Topics B2B Marketing, Manufacturing Marketing, Industrial Services Marketing

Can You Put Google Analytics on CUMA?

Posted September 10, 2021
2 minute read
What do our credit union clients want most? Tracking! Many of our credit union clients come to us because they want better tracking and reporting. They want to be able to show that their digital marketing efforts are making an impact on business, leading to submitted applications.
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Topics Reporting, Credit Union Marketing

What Credit Unions Should Know about Meaningful Data and Automation

Posted September 9, 2021
4 minute read
Credit union marketing teams are often pulled in multiple directions, so where should marketers really focus their attention? 
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Topics Marketing Automation, Credit Union Marketing

Can You Put Google Analytics on FiServe?

Posted September 6, 2021
2 minute read
What do our credit union clients want most? Tracking! Many of our credit union clients come to us because they want better tracking and reporting. They want to be able to show that their digital marketing efforts are making an impact on business, leading to submitted applications.
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Topics Reporting, Credit Union Marketing

Can You Put Google Analytics on Meridian Link?

Posted August 23, 2021
2 minute read
What do our credit union clients want most? Tracking! Many of our credit union clients come to us because they want better tracking and reporting. They want to be able to show that their digital marketing efforts are making an impact on business, leading to submitted applications.
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Topics Reporting, Credit Union Marketing

Why LinkedIn has Become the Favorite Display Ad Platform for B2B Companies

Posted August 20, 2021
4 minute read
LinkedIn advertising is rapidly growing in popularity in the B2B space. But just because a platform is popular doesn't mean it will be successful for your business. Is LinkedIn advertising worth considering as a digital tactic for your company? Let's consider the benefits.
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Topics Manufacturing Marketing

Can You Put Google Analytics on NetIt?

Posted August 16, 2021
2 minute read
What do our credit union clients want most? Tracking! Many of our credit union clients come to us because they want better tracking and reporting. They want to be able to show that their digital marketing efforts are making an impact on business, leading to submitted applications.
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Topics Reporting, Credit Union Marketing

Should Auto Loan Campaigns Keep Running Despite the Vehicle Shortage?

Posted August 12, 2021
4 minute read
Auto loan campaigns have been the bread and butter of credit union marketers for as long as we have worked with credit unions. We would be hard-pressed to find a credit union that is not interested in advertising their auto loans and doesn't consider them a high priority. But suddenly, auto loan campaigns aren't effective and it's not the campaign's fault. The current vehicle shortage caused by the semiconductor chip shortage means that there is very limited inventory for those who do want to purchase. Thus, even a perfectly optimized campaign is going to struggle to result in auto loan applications (especially those that result in funded loans).  Credit unions have to consider their options in such a tricky time and decide how best to proceed.
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Topics Digital advertising, Credit Union Marketing

Can You Put Google Analytics on Lending360?

Posted August 9, 2021
2 minute read
What do our credit union clients want most? Tracking! Many of our credit union clients come to us because they want better tracking and reporting. They want to be able to show that their digital marketing efforts are making an impact on business, leading to submitted applications.
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Topics Reporting, Credit Union Marketing

Why Content Marketing can be a Struggle for Equipment Manufacturers

Posted August 6, 2021
2 minute read
Working with equipment manufacturers, we hear it all the time: "We can't produce website content." Many of our clients have tried content marketing in the past and it failed. Why? They have gone about it the wrong way. 
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Topics Manufacturing Marketing