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Inbound Marketing & Sales Development Inspiration

Carrie Dedrick

Carrie Dedrick
Carrie Dedrick has over seven years of experience in the digital marketing space. A writer at heart, Carrie spent a significant portion of her career as an editor of a website with an audience of over 2 million people, responsible for copywriting, editing, content strategy, and organic social media. Though she started out at WebStrategies in 2019 as a client success manager, Carrie particularly enjoys her new role behind-the-scenes supporting marketing and sales initiatives through the inbound approach. A proud alumna of Bridgewater College, she earned her B.A. in Communication Studies and English in 2012.

Recent Posts

When Credit Unions and Fintechs Battle for Millennials, Who Wins?

Posted February 17, 2022
3 minute read
Credit unions have long been talking about fintechs and their implications for the financial industry. WebStrategies has been deeply curious about this as well so we hired an outside research firm to dive deep into the public's perception of credit unions and online-only banks, among other things.
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Topics Credit Union Marketing

Apple Privacy Changes Update: Does Email Marketing Still Work?

Posted February 2, 2022
3 minute read
You may recall that we previously discussed Apple's privacy changes, specifically the impact iOS 15 was expected to have on email marketing. At the time, iOS 15, including its privacy update called Mail Privacy Protection, was just rolling out to Apple users. Now, the iPhone update is fully rolled out. Additionally, macOS and iPadOS have introduced Mail Privacy Protection.
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Topics Email marketing, Digital Marketing

How Digital Marketing Works for Super Unique Manufacturing Products

Posted January 12, 2022
3 minute read
WebStrategies works with all kinds of equipment manufacturers. From food processing equipment that places pepperoni on frozen pizza to equipment that wraps pallets of goods to be distributed around the globe, we understand that manufacturing clients have to identify incredibly niche markets to sell their products. And yet, we often hear manufacturers claim that their product is too unique to be marketed online. In fact, that is not the case at all.
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Topics Manufacturing Marketing

Advertising Dos and Don'ts to Accomplish Credit Union Goals

Posted December 21, 2021
5 minute read
Is your credit union advertising meeting organizational goals? 
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Topics Credit Union Marketing

4 Digital Marketing Challenges for Manufacturers

Posted December 15, 2021
5 minute read
Manufacturers may face challenges when adopting and implementing a comprehensive digital marketing strategy. We’ll address four digital marketing challenges for manufacturers and explain how your business can overcome these obstacles.
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Topics Manufacturing Marketing

How to Convince Doubters That Your Credit Union Needs to Expand Digital Efforts

Posted December 14, 2021
4 minute read
Credit union marketers can face resistance within their organizations regarding the use of digital tactics to acquire new members and increase share of wallet. Whether it is coming from the board or the C-suite, credit union marketers often have to convince others within the organization that their digital marketing efforts help the credit union meet its goals. How should marketers respond to skeptics within their organizations and convince the doubters that digital should actually be expanded?  WebStrategies Director of Business Development Kristin Harrison recently appeared on the CU 2.0 Podcast to answer this question. The conversation alongside 1st Advantage FCU VP of Marketing Amber Callahan and host Robert McGarvey revolved around how to develop a comprehensive and strategic digital marketing plan and obstacles that can get in the way, but ultimately why digital marketing has untapped potential for credit unions. Here are the highlights from the podcast:
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Topics Credit Union Marketing

Manufacturers: Have You Tried Digital Marketing in the Past with No Success?

Posted December 7, 2021
3 minute read
We sometimes hear from equipment manufacturers that they have tried digital marketing in the past and it didn't work for their business. We are always disappointed to hear this because we've seen digital marketing increase qualified leads for manufacturers time and time again.
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Topics Manufacturing Marketing

WebStrategies Appears on CUbroadcast to Discuss Digital Advertising Pitfalls

Posted December 7, 2021
1 minute read
WebStrategies recently appeared on credit union talk show CUbroadcast. The show featured CEO Chris Leone and Head of Digital Advertising Emily Niedermaier discussing digital advertising pitfalls that credit unions should avoid.
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Topics Digital advertising, Credit Union Marketing

WebStrategies Named Among 2022 Best Places to Work in Virginia

Posted December 2, 2021
1 minute read
\WebStrategies was recently named as one of the 2022 Best Places to Work in Virginia. This is the fifth year in a row that WebStrategies was named with this honor.
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Topics Digital Marketing

Case Study: Digital Strategy for an Industrial Services Company

Posted November 18, 2021
1 minute read
Conexus, a building automation system provider, partnered with WebStrategies in March of 2020, a time when businesses were turning more to digital marketing as a means to attract leads. The company had previously gotten leads from referrals and sales cold calls but hadn't implemented any digital tactics. WebStrategies strategized and executed a multi-pronged digital approach to bring qualified leads in for the company as quickly as possible. 
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Topics Case Studies, Industrial Services Marketing