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How Much Should Manufacturers Budget for Marketing in 2020?

howard_deskin Howard Deskin Posted February 3, 2020 6 minute read

Originally published December 2017; updated January 2020 (note: this information has not been updated to include any adjustments resulting from the Coronavirus pandemic. We will update this data..

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Topics: Marketing budgets, Digital Marketing, Manufacturing

How Much Should You Budget For Marketing In 2020?

Chris Leone Chris Leone Posted January 24, 2020 12 minute read

We regularly update the following post with the latest information pertaining to Digital Marketing Budgets.

Last update: January 2020 (note: this information has not been updated to include..

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Topics: Marketing budgets, Advertising, Internet Marketing, Inbound Marketing, Online Marketing, Marketing Automation, Social Media, Display Advertising, Digital Marketing

2020 Digital Marketing Budget Calculator

kelly-browning Kelly Browning Posted January 20, 2020 1 minute read

Our digital marketing budget calculator has been updated for 2020 budget planning.

Featured in HubSpot's article, 9 Handy Business Calculators That'll Make Your Life Easier, our free calculator..

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Topics: Marketing budgets, Digital Marketing

What Is A Good Marketing ROI?

Chris Leone Chris Leone Posted October 14, 2019 7 minute read

Originally published September 2016. Updated Jan 2019 with lifetime value example.

When you spend $1 on marketing, how much should you expect in return?

That's what we'll answer in this post. 

..

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Topics: ROI, Online Marketing, Digital Marketing

[Video] 5 Ways Your Google Ads Are Wasting Money

Chris Leone Chris Leone Posted September 2, 2019 1 minute read

Are you stretching your Google ads budget as far as it can go? Small and medium sized businesses can't afford to throw away ad dollars trying to compete with large companies, and must be strategic..

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Topics: Advertising, Digital advertising, Google, Digital Marketing

[Video] Secondary Digital Advertising Platforms

Chris Leone Chris Leone Posted July 3, 2019 1 minute read

Most businesses are advertising on the few platforms that dominate the market, such as Google and Facebook, but are you missing out on cost-effective opportunities to reach your target market on..

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Topics: Advertising, Digital advertising, Google Adwords, Google, Digital Marketing

[Video] Our Favorite DIY Digital Marketing Tools For 2019

Chris Leone Chris Leone Posted June 6, 2019 1 minute read

We spend a lot of time researching and trying out tools to improve the results of our clients' marketing efforts, to measure those results, and to simply make our time more productive. 

Last year,..

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Topics: Content marketing, Inbound Marketing, SEO, Digital Marketing

How long does it take to start seeing results from digital marketing?

Chris Leone Chris Leone Posted April 25, 2019 1 minute read

It's one of the most common questions businesses have when they consider investing in a digital marketing plan.

Expecting instant results, or underestimating the ongoing commitment required to..

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Topics: Digital Marketing

Manufacturing Marketing Strategy: Getting Started with Digital Marketing

howard_deskin Howard Deskin Posted April 19, 2019 6 minute read

Does Digital Marketing Really Work for Manufacturers?

In the last few years, we have partnered with a wide variety of manufacturing companies in the USA to help them generate online leads and..

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Topics: Digital Marketing, Manufacturing

[Video] The Role Your Brand Plays In Driving Leads Online

Chris Leone Chris Leone Posted March 18, 2019 1 minute read
I recently had the pleasure of interviewing marketing thought-leader Todd Feldman about his experience blending brand and lead generation tactics to create performance marketing powerhouses. 
..
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Topics: Digital Marketing, Branding, Videos

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