Inbound Marketing & Sales Development Inspiration

Track your Pipeline from Prospect to Close with HubSpot Deal Stages

Posted June 20, 2023
2 minute read
Lack of activity in the sales funnel is the single biggest contributor to lack of success in sales, and your sales pipeline is the hub. It remains the most important metric for success. HubSpot reports that companies that master pipeline management see 28% higher revenue growth. So it's more than keeping your pipeline full - it must be well-managed to continuously achieve desired results.
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Topics Sales, Digital Marketing

How Credit Unions Used Digital Marketing to Address Consumer Fears About Deposits

Posted March 30, 2023
3 minute read
Following the news about the Silicon Valley Bank shutdown on Friday, March 10, and Signature Bank on March 12, U.S. banking consumers expressed fear that their money could be at risk. Credit unions addressed member concerns in a variety of ways; in branches, call centers, and digitally.
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Topics Digital advertising, Email marketing, Marketing Automation, Digital Marketing, Credit Union Marketing

4 Ways Your Google Ads Are Wasting Money

Posted February 14, 2023
4 minute read
Originally posted on September 2, 2019, this post was refreshed to highlight ways businesses can save money on Google Ads. Are you stretching your Google ads budget as far as it can go? Small and medium-sized businesses can't afford to throw away ad dollars trying to compete with large companies and must be strategic with their advertising spending. In our 2019 broadcast, we covered some important things to look out for that could be burning through your campaign budgets. Making adjustments to these 3 things could save you thousands of dollars.
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Topics Advertising, Digital advertising, Google, Digital Marketing

Access Results from our 2022 Manufacturer Marketing Survey

Posted February 7, 2023
1 minute read
This is our first post-pandemic manufacturing survey and we are happy to see many aspects of marketing are returning to normal. As trade shows have re-emerged manufacturers are finding success in face-to-face connections and live demonstrations.
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Topics Digital Marketing, Manufacturing Marketing

The Top Digital Strategies For Credit Union Advertising

Posted January 17, 2023
7 minute read
Advertising has been around for a long time. In fact, the first paid advertisement was a Coca-Cola ad in a French newspaper in 1836. Today, there are boundless advertising strategies that credit unions and banks can learn from and leverage. But, what makes a truly effective advertising strategy?
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Topics Advertising, Digital advertising, Digital Marketing, Credit Union Marketing, Community Bank Marketing

Digital Marketing for Manufacturers: Amplify Trade Show Results

Posted January 17, 2023
3 minute read
Trade shows are back and based on our experience at Pack Expo in October, we expect record numbers of attendees for 2023 equipment manufacturing events. Attendees are eager to see products in action and talk to experts whose products and services can streamline their industrial processes, improve their output, and reduce production expenses. Equipment manufacturers hosting exhibits say meaningful relationships are built when they can talk directly with buyers and clearly demonstrate the value they offer. While trade shows are energizing, you’ve likely experienced sensory overload with the creative ways exhibitors vie for attention. So as an exhibitor, even if you are in a large booth with a good location, interactive exhibits, and top-notch giveaways - how can you be sure you are reaching your best prospects? Digital marketing before and after the event will improve your connections at the show and extend your reach for months beyond.
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Topics Social Media, Digital Marketing, Manufacturing Marketing

Credit Union Marketing Budgets When Facing Uncertainty

Posted November 17, 2022
3 minute read
Q4 is traditionally credit union marketing budget season, but in 2022 the uncertainty in the current U.S. economy and geopolitical setting adds extra complexity: Inflation. Rising interest rates. Lingering Covid. As economic decline is a concern, marketing managers are under tighter scrutiny to demonstrate credit union advertising spend is generating positive returns. The C-suite often reacts by cutting marketing budgets since few consumers are in the market for loans given the higher interest rates. But marketing remains a critical spend to stay competitive and accelerate out of the questionable economy. The Financial Brand observes that “The difference between budgetary surgery and unfocused slashing will depend on how well bank marketing chiefs can make their case to senior management.”
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Topics Digital advertising, Digital Marketing, Credit Union Marketing

How Much Should You Budget For Marketing In 2023?

Posted November 11, 2022
13 minute read
We regularly update the following post with the latest information pertaining to Digital Marketing Budgets. Last update: November 2022
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Topics Marketing budgets, Internet Marketing, Inbound Marketing, Digital Marketing

How Much Should Manufacturers Budget for Marketing in 2023?

Posted November 3, 2022
8 minute read
We regularly update this article with the latest information pertaining to marketing budgets for manufacturers. Last update: November 2022 Based on industry-provided research and our own experience, we’ve identified a realistic marketing budget calculation for manufacturing companies who are ready to more fully leverage the internet to generate business.
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Topics Marketing budgets, Digital Marketing, Manufacturing Marketing

Mini Case Study: Manufacturing Content Marketing Using Lead Tracking

Posted October 19, 2022
6 minute read
B2B manufacturer marketing is not flashy because unlike B2C it is not about new trends and selling an irresistible product to people with disposable income. In B2B, there has to be a justifiable business need for someone to seek out products or services and since the investment is usually large, the buyer has no room for purchasing errors. That means the buyer needs a lot of clear, organized information that instills confidence that the product or service will work well in their process, integrate with the existing system, and solve their problem.
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Topics Content marketing, Inbound Marketing, Digital Marketing, B2B Marketing, Manufacturing Marketing