group-blog-1

Blog

Inbound Marketing & Sales Development Inspiration

Comparing Credit Union Member Demographics & Preferences

Posted June 24, 2022
3 minute read
According to the World Council of Credit Unions, the average age of credit union members in North America is 53. Since the overall median age of people in the U.S. is 38.5, credit union members are squarely on the older side of the population. To build a member base that will grow over the next several years and decades, attracting members under age 45 is the goal for most credit union marketers.
Read More

Topics Digital Marketing, Credit Union Marketing

Gain & Retain Credit Union Members by Knowing What Matters to Consumers

Posted May 9, 2022
4 minute read
While credit unions have long been known for their low rates and trust-worthy business practices, younger consumers in this digital-first era have different priorities. In our exclusive, Consumer Banking Preferences & Behavior Report, based on a survey of 1,000 banking consumers, we learned that there is a wide gap between what consumers under 45 value and those that are 45-plus value in a financial institution. It is up to marketers to resonate with consumers on things that matter most to them which may require changing up the message as well as the channels in order to reach a younger audience.
Read More

Topics Email marketing, Digital Marketing, Credit Union Marketing, HubSpot for Credit Unions

Is Your Manufacturing Website Designed to Help or Hurt Marketing Efforts?

Posted April 29, 2022
3 minute read
Effective websites attract visitors to your pages over competitors’ but a poorly designed or non maintained website can actually drive away prospects. Your website is the face of your business and if done well, is the primary tool for capturing the attention of prospective customers.
Read More

Topics Inbound Marketing, SEO, Digital Marketing, Manufacturing Marketing

Apple Privacy Changes Update: Does Email Marketing Still Work?

Posted February 2, 2022
3 minute read
You may recall that we previously discussed Apple's privacy changes, specifically the impact iOS 15 was expected to have on email marketing. At the time, iOS 15, including its privacy update called Mail Privacy Protection, was just rolling out to Apple users. Now, the iPhone update is fully rolled out. Additionally, macOS and iPadOS have introduced Mail Privacy Protection.
Read More

Topics Email marketing, Digital Marketing

How Much Should You Budget For Marketing In 2022?

Posted January 14, 2022
13 minute read
We regularly update the following post with the latest information pertaining to Digital Marketing Budgets. Last update: January 2022  This article provides information that can guide you about how to budget for marketing and where to invest your marketing dollars. Included in this article are:
Read More

Topics Marketing budgets, Internet Marketing, Inbound Marketing, Digital Marketing

How Much Should Manufacturers Budget for Marketing in 2022?

Posted January 10, 2022
7 minute read
We regularly update this article with the latest information pertaining to marketing budgets for manufacturers. Last update: January 2022  We continue to provide advice about online marketing budgets in a variety of industries, and over the last several years we have been partnering with more manufacturing companies to help them generate leads and sales. Based on industry-provided research and our own experience, we’ve identified a realistic marketing budget calculation for manufacturing companies who are ready to more fully leverage the internet to generate business.
Read More

Topics Marketing budgets, Digital Marketing, Manufacturing Marketing

WebStrategies Named Among 2022 Best Places to Work in Virginia

Posted December 2, 2021
1 minute read
\WebStrategies was recently named as one of the 2022 Best Places to Work in Virginia. This is the fifth year in a row that WebStrategies was named with this honor.
Read More

Topics Digital Marketing

Why Equipment Manufacturers See the Value in Digital Marketing

Posted October 5, 2021
4 minute read
Some equipment manufacturers have yet to accept digital as a significant part of their overall marketing strategy. But we know that smart manufacturing companies are implementing digital tactics because of the impressive results they are able to provide. From generating qualified leads to attracting more organic and paid traffic, a well-designed and executed digital plan is the answer to many manufacturer's greatest sales and marketing challenges.
Read More

Topics Digital Marketing, Manufacturing Marketing

How to Measure Credit Union Digital Marketing Performance

Posted September 30, 2021
6 minute read
One challenge we regularly hear from credit union marketers is how to measure digital marketing performance. In fact, it was the highest-ranked pain point in our credit union marketing survey. Heavy workload, lofty goals, low budgets, small staff, and limited digital experience exacerbate this challenge. 
Read More

Topics Internet Marketing, Inbound Marketing, Digital Marketing, Credit Union Marketing

Access Our 2021 Credit Union Marketing Survey Results

Posted July 20, 2021
1 minute read
After a tumultuous year, it was more important than ever for WebStrategies to conduct the newest edition of our annual survey pinpointing how credit union marketing dollars are being spent and what digital tactics are showing the strongest return on investment. Our survey found that approaches to digital marketing dramatically changed from 2020 to 2021, and the data we collected is now available to you. 
Read More

Topics Digital Marketing, Credit Union Marketing