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Access Our 2021 Credit Union Marketing Survey Results

Posted July 20, 2021
1 minute read
After a tumultuous year, it was more important than ever for WebStrategies to conduct the newest edition of our annual survey pinpointing how credit union marketing dollars are being spent and what digital tactics are showing the strongest return on investment. Our survey found that approaches to digital marketing dramatically changed from 2020 to 2021, and the data we collected is now available to you. 
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Topics Digital Marketing, Credit Union Marketing

[Video] What Apple's Privacy Changes Mean for Credit Union Marketers

Posted July 14, 2021
1 minute read
Marketers are still reeling from Apple's recent privacy change, allowing iOS users to opt out of app tracking. Now prepare for the next privacy change that has major implications for email marketing. 
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Topics Digital advertising, Email marketing, Digital Marketing

The Crazy Sophisticated Ways You’re Tracked Online (And How It’s Changing)

Posted July 8, 2021
6 minute read
No, your phone's microphone isn't spying on you.
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Topics Email marketing, Display Advertising, Digital Marketing

Access the Results of Our 2021 Equipment Manufacturing Marketing Survey

Posted June 30, 2021
1 minute read
In a year where trade shows were canceled and many manufacturers struggled with supply chain issues, it was more important than ever for WebStrategies to conduct our annual equipment manufacturing marketing survey. This was the fourth year in a row conducting this survey with the goal of getting visibility into where equipment manufacturers are investing in digital marketing, what tactics are performing best, and where the greatest challenges lie.
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Topics Digital Marketing, Manufacturing Marketing

The Top Digital Strategies For Credit Union Advertising

Posted November 20, 2020
8 minute read
Advertising has been around for a long time. In fact, the first paid advertisement was a Coca-Cola ad in a French newspaper in 1836. Today, there are boundless advertising strategies that credit unions and banks can learn from and leverage. But, what makes a truly effective advertising strategy?
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Topics Advertising, Digital advertising, Digital Marketing, Credit Union Marketing, Community Bank Marketing

How Much Should You Budget For Marketing In 2021?

Posted November 18, 2020
13 minute read
We regularly update the following post with the latest information pertaining to Digital Marketing Budgets. Last update: November 2020 (note: this information has been updated to include adjustments resulting from the COVID-19 pandemic, but further changes could be needed as the long-term impact become more clear.) This article provides information that can guide you about how to budget for marketing and where to invest your marketing dollars. Included in this article are:
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Topics Marketing budgets, Advertising, Internet Marketing, Inbound Marketing, Marketing Automation, Social Media, Display Advertising, Digital Marketing

How Much Should Manufacturers Budget for Marketing in 2021?

Posted September 29, 2020
7 minute read
We regularly update this article with the latest information pertaining to marketing budgets for manufacturers. Last update: September 2020 (note: this information has been updated to include adjustments resulting from the COVID-19 pandemic, but further changes could be made as the long-term impact become more clear.) We continue to provide advice about online marketing budgets in a variety of industries, and over the last several years we have been partnering with more manufacturing companies to help them generate leads and sales. Based on industry-provided research and our own experience, we’ve identified a realistic marketing budget calculation for manufacturing companies who are ready to more fully leverage the internet to generate business.
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Topics Marketing budgets, Digital Marketing, Manufacturing Marketing

Manufacturing Marketing Strategy: Getting Started with Digital Marketing

Posted March 9, 2020
6 minute read
Does Digital Marketing Really Work for Manufacturers? In the last few years, we have partnered with a wide variety of manufacturing companies in the USA to help them generate online leads and sales. The fact that we've been able to drive results through online channels may come as a surprise to many in the manufacturing industry. For the most part, the majority of manufacturing sales have been almost entirely relationship-driven. For that reason, there is often skepticism that a marketing agency could produce quality lead generation results using online marketing techniques. The truth is that we've been able to deliver amazing digital marketing results with a B2B manufacturing marketing strategy leading to millions of dollars worth of closed business for our clients. This article provides a little insight into how we do it.
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Topics Digital Marketing, Manufacturing Marketing

2020 Digital Marketing Budget Calculator

Posted January 20, 2020
1 minute read
Our digital marketing budget calculator has been updated for 2020 budget planning. Featured in HubSpot's article, 9 Handy Business Calculators That'll Make Your Life Easier, our free calculator incorporates the latest projections for marketing spending in 2020.
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Topics Marketing budgets, Digital Marketing

What Is A Good Marketing ROI?

Posted October 14, 2019
7 minute read
Originally published September 2016. Updated Jan 2019 with lifetime value example. When you spend $1 on marketing, how much should you expect in return? That's what we'll answer in this post.  ///// When someone asks you, “is your marketing working,” what do you think they’re really asking? Are they asking if it’s generating awareness, generating foot traffic, or generating sales?
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Topics ROI, Digital Marketing