Inbound Marketing & Sales Development Inspiration

Digital Spend to Surpass TV Spend in 2017, by 36% in 2020

Chris Leone Chris Leone Posted March 16, 2016 2 minute read

At a recent speaking event, I posed a question to the audience. I asked, “who here watches TV on their own time, like on Hulu or Netflix, as opposed to watching live TV on cable.”

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Topics: Digital advertising, Digital Marketing, Data, Reporting

How Age Impacts Internet Behavior In Central Virginia

Chris Leone Chris Leone Posted February 25, 2016 5 minute read

A few months ago, we embarked on a mission to better understand how users in central Virginia used the internet.

To do this, we surveyed users throughout central Virginia, then broke down that..

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Topics: Data

Aligning Google Analytics With Your Inbound Marketing

Chris Leone Chris Leone Posted January 24, 2016 6 minute read

Executing an effective inbound marketing requires three things: 1) patience, 2) commitment, and 3) good decision making. It could take months, or even years, to see a significant payoff from..

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Topics: Google Analytics, Hubspot, Data, Inbound Marketing

The Top B2B Digital Marketing Strategies

Chris Leone Chris Leone Posted October 18, 2015 4 minute read

The digital landscape is constantly evolving. To remain relevant, businesses and marketers need to constantly pay attention. What’s hot today could be gone tomorrow, and tomorrow’s big thing may..

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Topics: Content marketing, Inbound Marketing, SEO, Marketing Automation, Digital Marketing, Data, B2B Marketing

What Is The Right Inbound and Outbound Marketing Mix?

Chris Leone Chris Leone Posted October 13, 2015 5 minute read

Utilizing the right marketing mix can mean the difference between a healthy growing business, and going out of business entirely. Today, outbound marketing and inbound marketing are the two..

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Topics: Inbound Marketing, Outbound marketing, Data

Consumer Response To Real-Time Marketing

Chris Leone Chris Leone Posted November 14, 2013 4 minute read

The following post originally appeared in WorkIt Richmond, an online resource for small business owners in central Virginia.

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Topics: Web Analytics, Online Marketing, Data, Google Analytics

Google Analytics Not Provided - What Is It?

Chris Leone Chris Leone Posted October 1, 2013 2 minute read

What Is Not Provided?

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Topics: Google Analytics, Web Analytics, Online Marketing, Data, SEO, Reporting

How to backup your Twitter, Facebook, Gmail etc.

Administrator Administrator Posted February 12, 2010 1 minute read

It’s been around for a little while now but yours truly just came across it and thought it deserved a mention. In this crazy world of social media it’s easy to forget that you are pumping a lot..

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Topics: Twitter, Facebook, Software, Data

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