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Inbound Marketing & Sales Development Inspiration

Digital Spend to Surpass TV Spend in 2017, by 36% in 2020

Chris Leone Chris Leone Posted March 16, 2016

At a recent speaking event, I posed a question to the audience. I asked, “who here watches TV on their own time, like on Hulu or Netflix, as opposed to watching live TV on cable.”

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Topics: reports, Digital advertising, Digital Marketing, Data

How Age Impacts Internet Behavior In Central Virginia

Chris Leone Chris Leone Posted February 25, 2016

A few months ago, we embarked on a mission to better understand how users in central Virginia used the internet.

To do this, we surveyed users throughout central Virginia, then broke down that..

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Topics: surveys, Data, virginia

Aligning Google Analytics With Your Inbound Marketing

Chris Leone Chris Leone Posted January 24, 2016

Executing an effective inbound marketing requires three things: 1) patience, 2) commitment, and 3) good decision making. It could take months, or even years, to see a significant payoff from..

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Topics: Google Analytics, inbound marketing, hubspot, guide, Data

The Top B2B Digital Marketing Strategies

Chris Leone Chris Leone Posted October 18, 2015

The digital landscape is constantly evolving. To remain relevant, businesses and marketers need to constantly pay attention. What’s hot today could be gone tomorrow, and tomorrow’s big thing may..

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Topics: Content marketing, Inbound Marketing, SEO, strategy, tactics, Marketing Automation, Digital Marketing, Data, B2B Marketing

What Is The Right Inbound and Outbound Marketing Mix?

Chris Leone Chris Leone Posted October 13, 2015

Utilizing the right marketing mix can mean the difference between a healthy growing business, and going out of business entirely. Today, outbound marketing and inbound marketing are the two..

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Topics: outbound, Inbound Marketing, marketing mix, outbound marketing, inbound, tactics, Data

Consumer Response To Real-Time Marketing

Chris Leone Chris Leone Posted November 14, 2013

The following post originally appeared in WorkIt Richmond, an online resource for small business owners in central Virginia.

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Topics: superbowl, Analytics, Web Analytics, Online Marketing, real time, Data

Google Analytics Not Provided - What Is It?

Chris Leone Chris Leone Posted October 1, 2013

What Is Not Provided?

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Topics: reports, keyword tracking, Google Analytics, Web Analytics, Online Marketing, not provided, Data, keywords

Data-Driven PPC Whitepaper Available For Download

Chris Leone Chris Leone Posted June 24, 2010

After some long nights and busy weekends behind the computer, Neal and I are happy to bring you our latest whitepaper:

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Topics: ppc, Analytics, Search engines, Pay Per Click, Mobile, Web Analytics, Data

How to backup your Twitter, Facebook, Gmail etc.

Administrator Administrator Posted February 12, 2010

It’s been around for a little while now but yours truly just came across it and thought it deserved a mention. In this crazy world of social media it’s easy to forget that you are pumping a lot..

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Topics: Twitter, Facebook, Software, Data

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