At a recent speaking event, I posed a question to the audience. I asked, “who here watches TV on their own time, like on Hulu or Netflix, as opposed to watching live TV on cable.”
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Topics: Digital advertising, Reporting, Digital Marketing, Data
A few months ago, we embarked on a mission to better understand how users in central Virginia used the internet.
To do this, we surveyed users throughout central Virginia, then broke down that..
Read MoreTopics: Data
Executing an effective inbound marketing requires three things: 1) patience, 2) commitment, and 3) good decision making. It could take months, or even years, to see a significant payoff from..
Read MoreTopics: Inbound Marketing, Google Analytics, Hubspot, Data
The digital landscape is constantly evolving. To remain relevant, businesses and marketers need to constantly pay attention. What’s hot today could be gone tomorrow, and tomorrow’s big thing may..
Read MoreTopics: Content marketing, Inbound Marketing, SEO, Marketing Automation, Digital Marketing, Data, B2B Marketing
Utilizing the right marketing mix can mean the difference between a healthy growing business, and going out of business entirely. Today, outbound marketing and inbound marketing are the two..
Read MoreTopics: Inbound Marketing, Outbound marketing, Data
The following post originally appeared in WorkIt Richmond, an online resource for small business owners in central Virginia.
Read MoreTopics: Google Analytics, Web Analytics, Online Marketing, Data
Topics: SEO, Reporting, Google Analytics, Web Analytics, Online Marketing, Data
It’s been around for a little while now but yours truly just came across it and thought it deserved a mention. In this crazy world of social media it’s easy to forget that you are pumping a lot..
Read MoreWhat's the ideal marketing budget?
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