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Shelly Goodman

Shelly Goodman
Shelly is the Agency Marketing Manager at WebStrategies and showcases our services to prospective clients while listening to existing clients and team members to continually address their digital marketing needs. In 2009 she began her digital marketing career as an account manager with Impression Marketing; a company that is now part of WebStrategies. As a two-time graduate of Virginia Tech, she’s worked in digital roles at Capital One Financial and a leading local news organization in Richmond. After further honing her experience in content marketing, lead generation, email marketing, and social media promotions, Shelly joined WebStrategies in 2022.

Recent Posts

Seven Clever Ways To Automate Direct Mail For Credit Unions

Posted August 1, 2022
4 minute read
Even as a digital marketing agency, we know there are benefits credit unions realize through direct mail campaigns to reach members and potential members. The keys to doing that well are using an integrated CRM that can provide information and working with a vendor such as Conquest Graphics to convert that data into advertising, tailored to a member, or potential member’s, current needs. Now that the volume of direct mail has tapered off in most households, it is easier to get attention than in previous years.
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Topics Credit Union Marketing, HubSpot for Credit Unions

9 Can't-Miss Credit Union Advertising Ideas

Posted July 14, 2022
5 minute read
Advertising should be more than setting up some ads for your entire market and putting them on auto-pilot. There are better ways to maximize a credit union advertising budget, and the following ideas primarily leverage data to more precisely target audiences with the right product to the right person by targeting a younger demographic that will help build the membership base. 
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Industry Pages as Part of Your Marketing Manufacturing Strategy

Posted July 1, 2022
2 minute read
Pages on a manufacturer's website that specifically name the industries you serve and how you solve problems for businesses in that industry are valuable content that serve many purposes. Manufacturing marketers can realize several benefits when website content is planned and built out around the types of businesses that use their product or services.  The below menu is an example of how one manufacturer structured its industry pages.
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Topics Content marketing, Inbound Marketing, Manufacturing Marketing

Comparing Credit Union Member Demographics & Preferences

Posted June 24, 2022
3 minute read
According to the World Council of Credit Unions, the average age of credit union members in North America is 53. Since the overall median age of people in the U.S. is 38.5, credit union members are squarely on the older side of the population. To build a member base that will grow over the next several years and decades, attracting members under age 45 is the goal for most credit union marketers.
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Topics Digital Marketing, Credit Union Marketing

WebStrategies Reaches Diamond Tier as a HubSpot Solutions Partner

Posted June 16, 2022
2 minute read
Today, WebStrategies Inc. of Richmond, Va., announced that it has reached the Diamond tier of HubSpot’s Solutions Partner Program. HubSpot, a leading CRM platform for scaling companies, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support.  
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Topics Hubspot, HubSpot for Credit Unions

Digital Marketing Strategy for Manufacturing Industry Professionals: Attract Inbound Leads to Your Website

Posted June 15, 2022
5 minute read
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Topics Content marketing, Inbound Marketing, SEO, Manufacturing Marketing

Three Fintech Features Credit Unions May Want to Consider

Posted May 31, 2022
3 minute read
It’s no surprise to those in the financial industry that credit unions and traditional banks are facing tough competition from digital-only banks and fintech. In our recent survey of 1,000 banking consumers and subsequent Consumer Banking Preferences & Behavior Report, we learned the value drivers for consumers under age 45. Number three in the primary factors list that people under 45 value in a financial institution are mobile app capabilities. Online (non-mobile) capabilities ranked in the secondary factors. Clearly, the online experience is important to the younger demographic, and fintech by nature delivers exceptional digital experiences. But what makes a fintech app better than credit unions’ websites and apps?
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Topics Digital advertising, Lead generation, Credit Union Marketing

How Equipment Manufacturers Can Improve Content for Better SEO

Posted May 23, 2022
5 minute read
Producing content about your products and services is the most effective way to leverage organic search through an inbound marketing strategy (also known as content marketing). People such as engineers and plant managers searching for manufacturing equipment, typically experience a buyer’s journey that includes three phases: awareness, consideration, and decision. To leverage the power of inbound marketing for manufacturing equipment, content should be created or optimized for each of these stages in order to attract, engage and delight customers. 
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Topics Content marketing, Search engines, Inbound Marketing, SEO, Blogging, B2B Marketing, Manufacturing Marketing

Gain & Retain Credit Union Members by Knowing What Matters to Consumers

Posted May 9, 2022
4 minute read
While credit unions have long been known for their low rates and trust-worthy business practices, younger consumers in this digital-first era have different priorities. In our exclusive, Consumer Banking Preferences & Behavior Report, based on a survey of 1,000 banking consumers, we learned that there is a wide gap between what consumers under 45 value and those that are 45-plus value in a financial institution. It is up to marketers to resonate with consumers on things that matter most to them which may require changing up the message as well as the channels in order to reach a younger audience.
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Topics Email marketing, Digital Marketing, Credit Union Marketing, HubSpot for Credit Unions

Is Your Manufacturing Website Designed to Help or Hurt Marketing Efforts?

Posted April 29, 2022
3 minute read
Effective websites attract visitors to your pages over competitors’ but a poorly designed or non maintained website can actually drive away prospects. Your website is the face of your business and if done well, is the primary tool for capturing the attention of prospective customers.
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Topics Inbound Marketing, SEO, Digital Marketing, Manufacturing Marketing