Inbound Marketing & Sales Development Inspiration

2023 Credit Union Digital Marketing Benchmarks

Posted May 10, 2023
2 minute read

Our exclusive 2023 Credit Union Digital Benchmark Report was released in a webinar last week, in which Kristin Harrison and Howard Deskin shared the results. 

credit union marketing benchmark metrics webinar

Credit union marketers should note that some traditional benchmarks on website performance, such as bounce rate, will go away when Google’s Universal Analytics (UA) is sunset on July 1, 2023. Instead, marketers will need to track and adapt to engagement rate as a credit union metric. Since GA4 will include mobile app events data should reflect more complete results than could be tracked in UA that did not combine website and mobile results, for example.

You can also find steps to locate the metrics in UA and GA4 in the report and webinar.

Benchmark Report Email Image

Watch the webinar and download the report to see how your credit union's digital performance compares with 60 others of various sizes and locations in the U.S.

Want to learn more?

WebStrategies is a credit union digital marketing agency that is known in the credit union world for being able to accomplish full-funnel tracking of marketing campaigns to funded loans. We have a toolbox full of marketing resources for credit unions that we're happy to share with you.

Topics Digital advertising, Credit Union Marketing Benchmarks

Shelly is the Agency Marketing Manager at WebStrategies and showcases our services to prospective clients while listening to existing clients and team members to continually address their digital marketing needs. In 2009 she began her digital marketing career as an account manager with Impression Marketing; a company that is now part of WebStrategies. As a two-time graduate of Virginia Tech, she’s worked in digital roles at Capital One Financial and a leading local news organization in Richmond. After further honing her experience in content marketing, lead generation, email marketing, and social media promotions, Shelly joined WebStrategies in 2022.

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