Our exclusive 2023 Credit Union Digital Benchmark Report was released in a webinar last week, in which Kristin Harrison and Howard Deskin shared the results.
Credit union marketers should note that some traditional benchmarks on website performance, such as bounce rate, will go away when Google’s Universal Analytics (UA) is sunset on July 1, 2023. Instead, marketers will need to track and adapt to engagement rate as a credit union metric. Since GA4 will include mobile app events data should reflect more complete results than could be tracked in UA that did not combine website and mobile results, for example.
You can also find steps to locate the metrics in UA and GA4 in the report and webinar.
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WebStrategies is a credit union digital marketing agency that is known in the credit union world for being able to accomplish full-funnel tracking of marketing campaigns to funded loans. We have a toolbox full of marketing resources for credit unions that we're happy to share with you.