Digital Marketing Blog - WebStrategies, Inc. | Conversion Rate Optimization

Top Metrics for Online Paid Ad Campaigns

Administrator Posted October 9, 2015 5 minute read

Metrics Drive Decisions

How To Understand The Customer Journey

Chris Leone Posted May 28, 2015 3 minute read

The customer experience is more fragmented than ever.

6 things small business websites can do to improve leads and sales

Neal Lappe Posted April 22, 2015 4 minute read

A report came out recently about how small & medium sized business (SMBs) owners intend to invest their digital marketing dollars in 2015. When asked which marketing channel they intend to increase..

Web Analytics - Creating a Foundation for Marketing Success

Neal Lappe Posted September 8, 2014 1 minute read

An article was published this morning by eMarketer that highlights the criticality of data. You can read the full article here. The survey results reveal that more than 3 in 4 marketers feel the..

Evolve Your Website With Conversion Optimization

Chris Leone Posted September 4, 2014 4 minute read

Author note: the article below was originally published on the Richmond Times Dispatch. As one of my most shared articles to date, I’m reposting it here on the WebStrategies blog.

Topics: Conversion Rate Optimization