Inbound Marketing & Sales Development Inspiration

Top Metrics for Online Paid Ad Campaigns

Posted October 9, 2015
5 minute read
Metrics Drive Decisions
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Topics Advertising, Google Ads, Pay Per Click, Google Analytics, Web Analytics, Display Advertising, Digital Marketing, Conversion Rate Optimization

How To Understand The Customer Journey

Posted May 28, 2015
3 minute read
The customer experience is more fragmented than ever.
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Topics Inbound Marketing, Digital Marketing, Conversion Rate Optimization

6 things small business websites can do to improve leads and sales

Posted April 22, 2015
4 minute read
A report came out recently about how small & medium sized business (SMBs) owners intend to invest their digital marketing dollars in 2015. When asked which marketing channel they intend to increase investments, 49% said their websites, 6 percentage points ahead of any other digital marketing channel.
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Topics Internet Marketing, Inbound Marketing, Website Development, Digital Marketing, Conversion Rate Optimization

Web Analytics - Creating a Foundation for Marketing Success

Posted September 8, 2014
1 minute read
An article was published this morning by eMarketer that highlights the criticality of data. You can read the full article here. The survey results reveal that more than 3 in 4 marketers feel the greatest deficiency among marketing agencies is their lack of analytics and meaningful KPIs. See chart below.
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Topics Google Analytics, Web Analytics, Conversion Rate Optimization

Evolve Your Website With Conversion Optimization

Posted September 4, 2014
4 minute read
Author note: the article below was originally published on the Richmond Times Dispatch. As one of my most shared articles to date, I’m reposting it here on the WebStrategies blog.
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Topics Conversion Rate Optimization