Digital Marketing Blog - WebStrategies, Inc. | Conversion Rate Optimization

Top Metrics for Online Paid Ad Campaigns

Administrator Posted October 9, 2015

Metrics Drive Decisions

How To Understand The Customer Journey

Chris Leone Posted May 28, 2015

The customer experience is more fragmented than ever.

6 things small business websites can do to improve leads and sales

Neal Lappe Posted April 22, 2015

A report came out recently about how small & medium sized business (SMBs) owners intend to invest their digital marketing dollars in 2015. When asked which marketing channel they intend to increase..

Web Analytics - Creating a Foundation for Marketing Success

Neal Lappe Posted September 8, 2014

An article was published this morning by eMarketer that highlights the criticality of data. You can read the full article here. The survey results reveal that more than 3 in 4 marketers feel the..

Evolve Your Website With Conversion Optimization

Chris Leone Posted September 4, 2014

Author note: the article below was originally published on the Richmond Times Dispatch. As one of my most shared articles to date, I’m reposting it here on the WebStrategies blog.

Topics: Conversion Rate Optimization