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Inbound Marketing & Sales Development Inspiration

How Much Should You Budget For Marketing In 2021?

Posted November 18, 2020
13 minute read
We regularly update the following post with the latest information pertaining to Digital Marketing Budgets. Last update: November 2020 (note: this information has been updated to include adjustments resulting from the COVID-19 pandemic, but further changes could be needed as the long-term impact become more clear.) This article provides information that can guide you about how to budget for marketing and where to invest your marketing dollars. Included in this article are:
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Topics Marketing budgets, Advertising, Internet Marketing, Inbound Marketing, Online Marketing, Marketing Automation, Social Media, Display Advertising, Digital Marketing

How to Measure Credit Union Digital Marketing Performance

Posted January 25, 2018
5 minute read
One challenge we regularly hear from credit union marketers is how to measure digital marketing performance. In fact, it was the highest ranked pain point in our credit union marketing survey. Heavy workload, lofty goals, low budgets, small staff and limited digital experience exacerbate this challenge. 
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Topics Internet Marketing, Inbound Marketing, Online Marketing, Digital Marketing, Credit Union Marketing

6 Easy Credit Union Marketing Strategies To Boost Results Online

Posted August 5, 2016
4 minute read
A report came out recently about how small & medium-sized businesses (SMBs) intended to invest their digital marketing dollars in the coming year. When asked which marketing channel they intend to increase investments, 49% said their websites.
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Topics Internet Marketing, Inbound Marketing, Online Marketing, Digital Marketing, Credit Union Marketing

Are QR Codes Still Relevant? (Were They Ever?)

Posted June 14, 2016
2 minute read
When QR codes first starting popping up everywhere, they seemed like a great idea. After all, smart phones were becoming more pervasive by the second and the little scan-able black and white boxes in the windows of small businesses seemed logical, useful and even a little exciting. They were meant to be the bridge between offline and online marketing. But a bridge is only worth having if people use it to cross over.
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Topics Internet Marketing, Mobile, Digital Marketing

Digital marketing and customer engagement - should your firm have a mobile app?

Posted September 30, 2015
2 minute read
There's a coolness factor for having a mobile app. After all, mobile marketing is often part of many inbound marketing plans, and apps are awesome, right? With all the hype about mobile usage and the convenience of mobile apps, you might think every company needs one. Well, think twice about making that investment.
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Topics Internet Marketing, Personas, Mobile, Digital Marketing

The fascinating ways Richmonders use the internet and other media resources

Posted September 5, 2015
2 minute read
Earlier this year WebStrategies conducted proprietary research focused around how consumers living in the Richmond, VA area interact with the internet and how they shop for products and services. The purpose of the survey was to gain a deeper understanding of how consumers use various media resources when they are shopping for products and services, and share this information with the local business community so they can better serve their customers.
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Topics Advertising, Internet Marketing, Online Marketing, Digital Marketing

Get better marketing results by reverse engineering your customers

Posted May 30, 2015
3 minute read
Over the last 11 years in the marketing space, we've identified two over-arching reasons why some marketing plans don't work. The first is a failure to adequately measure the lead and lag metrics of a campaign. The lead metrics are those actions that might ultimately lead to a qualified prospect or a sale. The lag metrics are the bottom line - leads generated, sales made, email signups, etc. You get the idea. The second reason is a failure to understand what is important to the customer. Think about it - how can you effectively communicate and motivate a buyer to consider you if you don't know what's important to him/her.
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Topics Content marketing, Internet Marketing, Inbound Marketing, Online Marketing, Digital Marketing

How does central VA use the internet?

Posted May 29, 2015
1 minute read
Hey Central VA - we love our city and we're a creative, talented and unique group of people - don't you think? And, we're into technology - we embrace the internet and the digital world. Now, you can be part of a study that will help us all get more from the internet.
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Topics Internet Marketing, Inbound Marketing, Online Marketing, Digital Marketing

Create a sales & marketing machine - 4 steps to sales success

Posted May 20, 2015
4 minute read
How to win the hide & seek game with your buyers
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Topics Sales, Content marketing, Internet Marketing, Inbound Marketing, Blogging, Online Marketing, Marketing Automation, Digital Marketing

6 things small business websites can do to improve leads and sales

Posted April 22, 2015
4 minute read
A report came out recently about how small & medium sized business (SMBs) owners intend to invest their digital marketing dollars in 2015. When asked which marketing channel they intend to increase investments, 49% said their websites, 6 percentage points ahead of any other digital marketing channel.
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Topics Internet Marketing, Inbound Marketing, Website Development, Online Marketing, Digital Marketing, Conversion Rate Optimization