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Inbound Marketing & Sales Development Inspiration

How Much Should You Budget For Marketing In 2017?

Chris Leone Chris Leone Posted October 20, 2016

We regularly update the following post with the latest information pertaining to Digital Marketing Budgets.

Last update: October 2016

This article provides information that can guide you about how..

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Topics: Advertising, Internet Marketing, Inbound Marketing, Online Marketing, Marketing Automation, Social Media, Display Advertising, Digital Marketing

How Much Should Credit Unions Budget For Marketing?

Phil Woods Phil Woods Posted August 20, 2016

We’ve written extensively about online marketing budgets, but as we’ve worked with more and more credit unions, we’ve come to realize that many of the standard marketing budget calculations for..

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Topics: Internet Marketing, Inbound Marketing, Online Marketing, Digital Marketing, Credit Union Marketing

How Credit Unions Can Measure Online Marketing Performance

Phil Woods Phil Woods Posted August 13, 2016

One challenge we regularly hear from credit union marketers is how to measure digital marketing performance. Heavy workload, lofty goals, low budgets, small staff and limited digital experience..

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Topics: Internet Marketing, Inbound Marketing, Online Marketing, Digital Marketing, Credit Union Marketing

6 Easy Ways Credit Unions Can Boost Results Online

Neal Lappe Neal Lappe Posted August 5, 2016

A report came out recently about how small & medium-sized businesses (SMBs) intended to invest their digital marketing dollars in the coming year. When asked which marketing channel they intend to..

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Topics: Web Development, Internet Marketing, Inbound Marketing, Website Development, Online Marketing, Digital Marketing, Credit Union Marketing

Are QR Codes Still Relevant? (Were They Ever?)

Administrator Administrator Posted June 14, 2016

When QR codes first starting popping up everywhere, they seemed like a great idea. After all, smart phones were becoming more pervasive by the second and the little scan-able black and white boxes..

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Topics: Internet Marketing, marketing, Mobile Marketing

Digital marketing and customer engagement - should your firm have a mobile app?

Neal Lappe Neal Lappe Posted September 30, 2015

There's a coolness factor for having a mobile app. After all, mobile marketing is often part of many inbound marketing plans, and apps are awesome, right? With all the hype about mobile usage and the..

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Topics: Persona, Internet Marketing, personas, Mobile, Digital Marketing

The fascinating ways Richmonders use the internet and other media resources

Neal Lappe Neal Lappe Posted September 5, 2015

Earlier this year WebStrategies conducted proprietary research focused around how consumers living in the Richmond, VA area interact with the internet and how they shop for products and services...

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Topics: Advertising, Internet Marketing, Online Marketing, Digital Marketing

Get better marketing results by reverse engineering your customers

Neal Lappe Neal Lappe Posted May 30, 2015

Over the last 11 years in the marketing space, we've identified two over-arching reasons why some marketing plans don't work. The first is a failure to adequately measure the lead and lag metrics..

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Topics: Content marketing, Internet Marketing, Inbound Marketing, Inbound marketing richmond va, Online Marketing, Digital Marketing

How does central VA use the internet?

Neal Lappe Neal Lappe Posted May 29, 2015

Hey Central VA - we love our city and we're a creative, talented and unique group of people - don't you think? And, we're into technology - we embrace the internet and the digital world. Now, you..

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Topics: Internet Marketing, Inbound Marketing, Online Marketing, Digital Marketing

Create a sales & marketing machine - 4 steps to sales success

Neal Lappe Neal Lappe Posted May 20, 2015

How to win the hide & seek game with your buyers

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Topics: Sales, internet marketing richmond, Content marketing, Internet Marketing, Inbound Marketing, Blogging, Online Marketing, Marketing Automation, Digital Marketing

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