Inbound Marketing & Sales Development Inspiration

How Much Should You Budget For Marketing In 2020?

Chris Leone Chris Leone Posted January 24, 2020 12 minute read

We regularly update the following post with the latest information pertaining to Digital Marketing Budgets.

Last update: January 2020 (note: this information has not been updated to include..

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Topics: Marketing budgets, Advertising, Internet Marketing, Inbound Marketing, Online Marketing, Marketing Automation, Social Media, Display Advertising, Digital Marketing

How to Set a Realistic Social Media Advertising Budget

Preston Kendig Preston Kendig Posted September 3, 2019 8 minute read

Originally published April 2017. Updated July 2018.

Is your business struggling to achieve social media success? Is your company thinking about taking the plunge into social media advertising? Are..

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Topics: Marketing budgets, Social Media

Which Social Media Sites Get The Most Engagement?

Chris Leone Chris Leone Posted July 6, 2018 4 minute read

Note: This post was originally published in June 2016, and updated in July 2018 to include industry benchmark data. Overall engagement trends among the top social platforms have remained..

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Topics: Social Media

Facebook Advertising Update in Wake of Data Privacy Issues

Chris Leone Chris Leone Posted April 19, 2018 1 minute read
You've no doubt heard about the controversy over Facebook's use of customer data. For marketers, Facebook has developed excellent targeting capabilities that can produce an impressive ROI. But..
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Topics: Advertising, Facebook, Digital advertising, Social Media, Display Advertising, Digital Marketing

LinkedIn Matched Audiences: New Targeting Options for B2B Advertising [FB Live]

Chris Leone Chris Leone Posted May 26, 2017 1 minute read

Historically, LinkedIn advertising has lagged behind other digital ad platforms, like Facebook and Google, in terms of targeting capabilities. For that reason, we haven't recommended investing a..

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Topics: Digital advertising, Social Media, Display Advertising, Digital Marketing, LinkedIn

How To Create, Customize & Edit A Facebook Carousel Ad

brian-marsh Brian Marsh Posted January 4, 2017 6 minute read

Just like other online advertising channels, freshness is critical to the success of Facebook advertising campaigns. If you only have one set of copy and one ad image, your campaign is sure to run..

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Topics: Facebook, Social Media, Digital Marketing

5 Credit Union Digital Marketing Challenges

Chris Leone Chris Leone Posted August 6, 2016 7 minute read

We often hear from clients that the online marketing world is tough to navigate. They rely on us to provide guidance and clarity so they can make the best decisions for their credit union.


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Topics: ROI, SEO, Mobile, Social Media, Digital Marketing, Credit Union Marketing

Three Digital Tactics With High Failure Rates, And How To Avoid Them

Chris Leone Chris Leone Posted August 28, 2015 4 minute read

Last month I shared my thoughts on why organizations fail with digital marketing. Continuing this theme, the following post will discuss the digital marketing tactics most prone to failure, and..

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Topics: Blogging, Social Media, Display Advertising, Digital Marketing

Instagram Advertising Coming Soon

Administrator Administrator Posted June 10, 2015 1 minute read

Instagram, the popular photo sharing network acquired by Facebook in 2012, has announced plans to open its feed to advertisers by winter 2015!

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Topics: Advertising, Instagram, Digital advertising, Social Media

Facebook Like Box Plugin Expiring June 23rd, 2015

Administrator Administrator Posted May 11, 2015 2 minute read

Facebook has recently announced that there are important changes coming for their social plugins, most notably the Like Box and Activity Feed. If you currently have a Like Box plugin on your site, as..

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Topics: Facebook, Social Media

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