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Inbound Marketing & Sales Development Inspiration

5 Ways to use LinkedIn to Increase Sales

Posted May 28, 2014
4 minute read
Social media is sales game-changer. In B2B selling, LinkedIn (LI) has emerged as a must-have. Several books have been written about using LI in your sales efforts, and it wouldn’t be difficult to write another one here. Instead, this article focuses specifically on LI and 5 things you can use that will improve your sales.
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Topics Sales, Social Technologies, Social Media

Five Of The Biggest Challenges Facing Online Marketing

Posted January 30, 2014
10 minute read
We often hear from clients that the online marketing world is tough to navigate. They rely on us to provide guidance and clarity so they can make the best decisions for their business.
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Topics Pay Per Click, SEO, Google Analytics, Social Media, Digital Marketing

Are Teenagers Using Facebook?

Posted October 31, 2013
4 minute read
The following post was originally published in WorkIt Richmond, a small business news and resource publication.
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Topics Facebook, Social Media

How to remove the Reviews section from your Facebook Page

Posted October 7, 2013
2 minute read
2015 Update: If you're looking for ways to remove negative reviews from your Facebook page, prepare to be disappointed. Back when we originally published this article in 2013, you could easily remove Facebook reviews from your Facebook page using the steps outlined below. Unfortunately, this no longer works.
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Topics Social Media

Social Media Marketing for B2B Sales

Posted September 13, 2013
4 minute read
Social media has become a marketing game-changer. In B2B selling, LinkedIn (LI) has emerged as a must-have in your sales repertoire. Several books have been written about social media and using LI in your sales/marketing efforts, and it wouldn’t be difficult to write another one right here. Instead, this article focuses just on LI as a sales tool, and includes the 5 things you can use that will improve your sales.
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Topics Sales, Social Media

Measuring The Effectiveness of Online Marketing Channels

Posted August 30, 2013
4 minute read
In my previous article I showed several ways to measure the effectiveness of your site using web analytics. Now we want to apply those same lessons to our online marketing campaigns.
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Topics Pay Per Click, SEO, Reporting, Web Analytics, Social Media, Digital Marketing

Can I sell my stuff on Facebook?

Posted July 21, 2012
1 minute read
Have an eCommerce site and are active on Facebook too? Why not combine the two?
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Topics Social Media

Social Media Polls – Do They Work?

Posted February 17, 2012
2 minute read
I’ve read a lot about how to use social media to gather market research – as a data person, something I cherish. So, in a rare moment of free time I decided to test out the Linked In poll feature. It is really cool – you should try it out. To find where to create a poll in Linked In, just go to the “More” navigation tab at the top of your page, click it and you will see a link to Polls. Linked In has done a great job with this tool as it is easy to use, flexible and very intuitive.
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Topics Social Media

SEO & Social Media are Most Effective Tactics

Posted December 4, 2011
3 minute read
What are companies finding to be their most effective sales and lead generation activities? That was the objective of a recent survey conducted by Web-Marketing 123, a California based, nationally recognized online marketing company. They surveyed over 500 US companies. About two-thirds of respondents operated in the B2B space (marketing to other businesses) with the remainder marketing directly to the general public (B2C). The participating firms were of all sizes, from firms with fewer than 10 employees to those with more than 1,000, and the mix was pretty even, making the results representative of the business community.
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Topics SEO, Social Media, Digital Marketing

Social Media – What’s This Google + Thing?

Posted August 15, 2011
2 minute read
Social media has “a new sheriff in town” called Google +. Google has gotten into the social media space in a huge way recently and in only 3 weeks has amassed about 20 million users. What is it? How is it different from Facebook, LinkedIn and some of the other social networks? Is there a business application for this? How will it affect online marketing activities? There are many questions about Google + and this post is only an intro to this exciting new online network.
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Topics Internet Marketing, SEO, Social Technologies, Social Media, Digital Marketing