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Inbound Marketing & Sales Development Inspiration

Instagram Advertising Coming Soon

Posted June 10, 2015
1 minute read
Instagram, the popular photo sharing network acquired by Facebook in 2012, has announced plans to open its feed to advertisers by winter 2015!
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Topics Advertising, Digital advertising, Social Media

Facebook Like Box Plugin Expiring June 23rd, 2015

Posted May 11, 2015
2 minute read
Facebook has recently announced that there are important changes coming for their social plugins, most notably the Like Box and Activity Feed. If you currently have a Like Box plugin on your site, as of June 23rd, 2015, you will need to update to the new Page Plugin instead. If you do not, the plugin will no longer work. There is no update for the Activity Feed, it simply needs to be removed for your site before June 23rd.
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Topics Facebook, Social Media

Blogging Ideas

Posted January 7, 2015
1 minute read
This post is all about ideas that will help you create good blog posts. Most of us know the value of blogging and most of us experience "writer's block" at one time or another. So, when I read an article recently that offered some ideas about creating blog content, I was so inspired that I had to share some of the ideas. To be fair, the original content came from someone who writes for Search Engine Watch. Following are 5 easy ways and ideas about where to go for inspiration to write blog posts.
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Topics Blogging, Google Analytics, Social Technologies, Social Media

5 Ways to use LinkedIn to Increase Sales

Posted May 28, 2014
4 minute read
Social media is sales game-changer. In B2B selling, LinkedIn (LI) has emerged as a must-have. Several books have been written about using LI in your sales efforts, and it wouldn’t be difficult to write another one here. Instead, this article focuses specifically on LI and 5 things you can use that will improve your sales.
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Topics Sales, Social Technologies, Social Media

Five Of The Biggest Challenges Facing Online Marketing

Posted January 30, 2014
10 minute read
We often hear from clients that the online marketing world is tough to navigate. They rely on us to provide guidance and clarity so they can make the best decisions for their business.
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Topics Pay Per Click, SEO, Google Analytics, Social Media, Digital Marketing

Are Teenagers Using Facebook?

Posted October 31, 2013
4 minute read
The following post was originally published in WorkIt Richmond, a small business news and resource publication.
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Topics Facebook, Social Media

How to remove the Reviews section from your Facebook Page

Posted October 7, 2013
2 minute read
2015 Update: If you're looking for ways to remove negative reviews from your Facebook page, prepare to be disappointed. Back when we originally published this article in 2013, you could easily remove Facebook reviews from your Facebook page using the steps outlined below. Unfortunately, this no longer works.
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Topics Social Media

Social Media Marketing for B2B Sales

Posted September 13, 2013
4 minute read
Social media has become a marketing game-changer. In B2B selling, LinkedIn (LI) has emerged as a must-have in your sales repertoire. Several books have been written about social media and using LI in your sales/marketing efforts, and it wouldn’t be difficult to write another one right here. Instead, this article focuses just on LI as a sales tool, and includes the 5 things you can use that will improve your sales.
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Topics Sales, Social Media

Measuring The Effectiveness of Online Marketing Channels

Posted August 30, 2013
4 minute read
In my previous article I showed several ways to measure the effectiveness of your site using web analytics. Now we want to apply those same lessons to our online marketing campaigns.
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Topics Pay Per Click, SEO, Reporting, Web Analytics, Social Media, Digital Marketing

Can I sell my stuff on Facebook?

Posted July 21, 2012
1 minute read
Have an eCommerce site and are active on Facebook too? Why not combine the two?
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Topics Social Media