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Back in February, we shared a detailed breakdown of Google’s AI Overviews and how they were affecting search visibility for credit unions. That blog gave marketers a baseline understanding of how often these AI-generated summaries appear in the SERPs, and what you can do to appear in them. Now, after three more months of tracking, we’re back with new data, refined insights, and a clearer understanding of how credit unions can win in this evolving SEO landscape. 📌 Didn’t read the original post? Catch up here

In recent months, Google has rolled out an AI-powered overview feature directly in search results. This addition to the SERPs (Search Engine Results Pages) is designed to provide quick, concise answers to user queries. But how does it impact credit unions specifically—and what can you do to ensure your site appears in these new results? Below is a summary of what our Inbound Marketing Strategist, Nick D’Amato, has discovered through several months of reviewing Google's AI Overviews for credit unions.