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Inbound Marketing & Sales Development Inspiration

Smarter Business Series Event: The 4 Disciplines of Execution

Posted October 25, 2017
1 minute read
Do you know your wildly important business goals? 
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Topics Leadership & Management, WebStrategies News

4 Reasons Credit Union Marketing Strategies Fail

Posted August 26, 2016
6 minute read
At this point, you've already experienced some digital marketing success and failure at your credit union. But, with all the hype around digital marketing, it's probably surprising when most campaigns fail to live up to expectations.
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Topics Leadership & Management, Pay Per Click, SEO, Digital Marketing, Credit Union Marketing

Use Metrics to Create Line-of-Sight that Motivates Employees to Achieve Shared Goals

Posted October 23, 2015
5 minute read
You probably already know some of the top methods to increase and retain employee motivation and engagement, such as providing:
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Topics Leadership & Management

The Four Leading Causes of Digital Marketing Failure

Posted July 28, 2015
4 minute read
By now, most established businesses have experienced some digital marketing success and failure. Given all the hype around digital marketing, it comes as a surprise when most campaigns fail to live up to expectations.
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Topics Leadership & Management, Pay Per Click, SEO, Digital Marketing

How to excel in a competitive marketplace

Posted October 21, 2014
5 minute read
Charles Darwin said, “It is not the strongest nor the most intelligent of the species that survives, but the ones most responsive to change”. How this applies to you is determined by many factors. But with the marketplace becoming ever more competitive and buyers’ attitudes influenced by so many new and changing factors, successful salespeople and businesses need to focus on three important factors to ensure they adapt and survive.
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Topics Sales, Internet Marketing, Leadership & Management, Digital Marketing

How to Close a Big Sale – A 10-Step Plan

Posted June 6, 2013
4 minute read
Ask any B2B sales professional this question – “Would you rather land one $50,000 sale or 10 $5,000 sales?” and most would choose the big one. The bigger the sales opportunity, the more prepared and dedicated you need to be. Closing a big sale requires an organized sales process. So, once you identify the big opportunity and determine why your products and services are a good fit, we recommend the following 10-step approach to close the deal.
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Topics Sales, Leadership & Management

Jason Cohen - Virginia Small Business Person of the Year - 2013

Posted May 6, 2013
2 minute read
I am proud to announce that friend, long-time customer and President of ILM Corporation, Jason Cohen, has been named the Virginia Small Business Person of the Year for 2013.
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Topics Internet Marketing, Leadership & Management, Online Marketing, Digital Marketing

Melissa Ball - 2013 Henrico Community Leader of the Year

Posted May 2, 2013
1 minute read
Melissa Ball, CEO & Owner of Ball Office Products in Richmond, VA has been named the Henrico County Community Leader of the Year for 2013.
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Topics Leadership & Management

Leadership – It’s Not About You

Posted July 8, 2012
3 minute read
I was inspired this morning after reading a great leadership article in HBR - an article that described well the difference between high achievers and real leaders. In the twilight of my own leadership career I felt it appropriate to share some lessons as they relate well to the HBR article. Anyone who aspires to become an effective leader of others needs to read this blog post.
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Topics Leadership & Management