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Inbound Marketing & Sales Development Inspiration

4 Reasons Credit Unions Fail At Digital Marketing

Chris Leone Chris Leone Posted August 26, 2016

At this point, you've already experienced some digital marketing success and failure at your credit union. But, with all the hype around digital marketing, it's probably surprising when most..

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Topics: Leadership & Management, Pay Per Click, SEO, Digital Marketing, Credit Union Marketing

Use Metrics to Create Line-of-Sight that Motivates Employees to Achieve Shared Goals

Administrator Administrator Posted October 23, 2015

You probably already know some of the top methods to increase and retain employee motivation and engagement, such as providing:

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Topics: Leadership & Management

The Four Leading Causes of Digital Marketing Failure

Chris Leone Chris Leone Posted July 28, 2015

By now, most established businesses have experienced some digital marketing success and failure. Given all the hype around digital marketing, it comes as a surprise when most campaigns fail to..

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Topics: Leadership & Management, Pay Per Click, SEO, Digital Marketing

How to excel in a competitive marketplace

Neal Lappe Neal Lappe Posted October 21, 2014

Charles Darwin said, “It is not the strongest nor the most intelligent of the species that survives, but the ones most responsive to change”.How this applies to you is determined by many factors...

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Topics: Sales, Internet Marketing, Leadership & Management, Digital Marketing

How to Close a Big Sale – A 10-Step Plan

Administrator Administrator Posted June 6, 2013

Ask any B2B sales professional this question – “Would you rather land one $50,000 sale or 10 $5,000 sales?” and most would choose the big one. The bigger the sales opportunity, the more prepared and..

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Topics: Sales, Leadership & Management

Jason Cohen - Virginia Small Business Person of the Year - 2013

Administrator Administrator Posted May 6, 2013

I am proud to announce that friend, long-time customer and President of ILM Corporation, Jason Cohen, has been named the Virginia Small Business Person of the Year for 2013.

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Topics: Internet Marketing, Leadership & Management, Online Marketing, Digital Marketing

Melissa Ball - 2013 Henrico Community Leader of the Year

Administrator Administrator Posted May 2, 2013

Melissa Ball, CEO & Owner of Ball Office Products in Richmond, VA has been named the Henrico County Community Leader of the Year for 2013.

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Topics: Leadership & Management

Leadership – It’s Not About You

Neal Lappe Neal Lappe Posted July 8, 2012

I was inspired this morning after reading a great leadership article in HBR - an article that described well the difference between high achievers and real leaders. In the twilight of my own..

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Topics: Leadership & Management

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