Inbound Marketing & Sales Development Inspiration

How Credit Unions Can Engage With Their Community Without In-Person Events

Posted August 14, 2020
4 minute read
While in-person events are on hold for the most part, it doesn't mean that engaging with your community should be on hold as well. When you can't have in-person events, it requires that you use creative and often virtual means to build and maintain a valuable connection with prospective, new, and existing members of your credit union.
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Topics Local SEO, Credit Union Marketing, Branding

[Video] Using Your Customer’s Data To Increase Engagement, Retention, and Upselling

Posted May 13, 2020
1 minute read
As a marketer, are you paying enough attention to your current customers? Leveraging the data of your current customers can be a valuable step in helping you create marketing campaigns that nurture loyal, long term advocates for your brand. In a recent version of WebStrategies Live, we were joined by special guest Megan Driscoll, sports marketing expert and Director of Consumer Marketing at Daytona International Speedway, where we discussed how brands can leverage first-party data to drive customer loyalty, repeat business, and ultimately higher revenue.
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Topics Branding, Videos

[Video] The Role Your Brand Plays In Driving Leads Online

Posted March 18, 2019
1 minute read
I recently had the pleasure of interviewing marketing thought-leader Todd Feldman about his experience blending brand and lead generation tactics to create performance marketing powerhouses. Todd’s previous roles include CMO of Virginia Credit Union, Head of Social & Emerging Marketing Channels at Circuit City, and Vice President of Marketing for Aaxis, a global ecommerce consultancy.
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Topics Digital Marketing, Branding, Videos