Inbound Marketing & Sales Development Inspiration

Manufacturing SEO Agency: Tips to Get the Content Formula Right

Posted August 24, 2022
4 minute read
If you work in B2B manufacturing marketing, you put a lot of thought into how to reach prospective customers including what marketing channels are best and the messages to resonate with your target audience. Your sales team is actively engaging customers and leads at tradeshows and through regular contacts but that only engages the leads you know about.
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Topics Content marketing, Inbound Marketing, SEO, B2B Marketing, Manufacturing Marketing, Industrial Services Marketing

Case Study: Digital Strategy for an Industrial Services Company

Posted November 18, 2021
1 minute read
Conexus, a building automation system provider, partnered with WebStrategies in March of 2020, a time when businesses were turning more to digital marketing as a means to attract leads. The company had previously gotten leads from referrals and sales cold calls but hadn't implemented any digital tactics. WebStrategies strategized and executed a multi-pronged digital approach to bring qualified leads in for the company as quickly as possible.
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Topics Case Studies, Industrial Services Marketing

How to Capture Wordpress Form Submissions in Salesforce

Posted September 23, 2021
2 minute read
B2B companies often struggle with systems that don't 'talk' to one another. This is a waste of time and a matter of frustration for those using incompatible systems. But here's the good news: if your website is on Wordpress and you are using Salesforce as your CRM, you may be able to integrate the two.
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Topics B2B Marketing, Manufacturing Marketing, Industrial Services Marketing

The Most Important Marketing Metrics for Industrial B2Bs to Measure

Posted September 16, 2021
4 minute read
Tracking the results of marketing spending is an area that many industrial B2B companies struggle with. Failure to do so makes it hard for you to understand what's working, whether you are investing in the right marketing channels and generating a positive ROI, and hampers your ability to attract and convert new customers.
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Topics Reporting, B2B Marketing, Manufacturing Marketing, Industrial Services Marketing