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Inbound Marketing & Sales Development Inspiration

How Credit Unions Can Engage With Their Community Without In-Person Events

Posted August 14, 2020
4 minute read
While in-person events are on hold for the most part, it doesn't mean that engaging with your community should be on hold as well. When you can't have in-person events, it requires that you use creative and often virtual means to build and maintain a valuable connection with prospective, new, and existing members of your credit union.
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Topics Local SEO, Credit Union Marketing, Branding

Credit Union SEO: Google My Business Update

Posted July 23, 2020
2 minute read
One of the most prominent aspects of local SEO for credit unions is the use of Google My Business to accurately display information like name, address, and phone number to those who are searching for a credit union locally. This was once a tool that you could set up, optimize, and leave for a good amount of time barring any major updates; however, the COVID-19 pandemic has brought frequent updates to business availability throughout the country.
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Topics Local SEO, Credit Union Marketing

Local SEO Strategies for Credit Unions

Posted July 8, 2020
5 minute read
If your objective is to drive more relevant organic traffic to your credit union's website, raise brand awareness, and improve your performance in search engines, putting a local SEO strategy in place is essential.
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Topics Local SEO, Credit Union Marketing

Onsite Local SEO For Multi-Location Businesses

Posted July 30, 2015
2 minute read
Local SEO has two main parts: Onsite and offsite. If you own a multi-location business, the opportunity for local SEO is great, and onsite optimization is very straightforward. The first step to improving local SEO is providing your site visitors with useful, unique information about each of your locations. The second step involves making sure to include a few technical details. Below are best practices for completing both:
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Topics Local SEO

Local Business Orders & Appointments Now Available Through Google My Business

Posted May 20, 2015
2 minute read
Local business orders & appointments such as food delivery, dinner reservations, and booking service appointments can now all be made via a business’ Google My Business page.
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Topics Local SEO

Top Five Online Marketing Trends That Will Impact 2015

Posted December 22, 2014
3 minute read
The biggest challenge facing brands online is the ability to stand out from the crowd. Put simply, it’s become a very crowded and very competitive space. Winning online today is less about being the most technical savvy and more about understanding your customer journey. To maximize your chance for success in 2015, consider these five important trends.
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Topics Pay Per Click, SEO, Local SEO, Digital Marketing

Keyword Research - Expanding the Mindset

Posted February 17, 2012
2 minute read
In performing keyword research for a number of SEO projects, I have found that one of the important factors is to quickly get beyond any preconceptions of what the targeted keywords should be for a particular client. It is all too easy to select the keyword phrases used by most of the client's competitors. If this happens, you find yourself spending a lot of time trying to rank against keywords where there are a huge number of competing pages in the search engine indices.
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Topics Search engines, SEO, Local SEO

Search Engine Optimization or Social Media for Small Businesses

Posted April 1, 2011
2 minute read
A recent survey by American Express and SEMPO revealed that small and mid-sized businesses (SMB’s) are investing more in social media than in search engine optimization. Considering the challenges in measuring social media ROI, I was ambivalent about this finding. I mean on one hand I am not surprised businesses are really interested in social media. After all, it is what everyone seems to be entranced by. On the other hand, search engine optimization is such a powerful tool to actually generating leads and it can be more easily measured.
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Topics Internet Marketing, SEO, Local SEO, Social Media, Digital Marketing

How Social Media Plays in the Online Shopping/Buying Process

Posted March 29, 2011
2 minute read
GroupM Search and comScore, two reliable sources of research about online buying behavior, recently released findings of a new study that focused on the impact and search and social media, and the synergy of each channel. The results were quite interesting and may provide insights that could alter your current search and social media strategies. A meaningful excerpt from the study revealed the following:
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Topics Internet Marketing, SEO, Local SEO, Social Technologies, Social Media, Digital Marketing

Location Based Marketing – Groupon & Living Social Price Wars

Posted March 28, 2011
1 minute read
Much is being written about the success of sites like Groupon and Living Social. A recent blog post expressed concern that these kinds of location-based promotional sites will ultimately lead to merchants competing on price only. An excerpt from the post read as follows:
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Topics Advertising, Local SEO, Social Technologies, Digital Marketing