Blog

Inbound Marketing & Sales Development Inspiration

[Video] Intro to Facebook Advertising

Chris Leone Chris Leone Posted November 12, 2018
Our recent show, Intro to Facebook Advertising, had the highest live views of any of our broadcasts to date, and for good reason. Many small to medium sized businesses know that there are..
Read More

Topics: Facebook, Digital advertising

The Most Effective Digital Strategies For Credit Union Advertising

brian-marsh Brian Marsh Posted August 3, 2018

Advertising has been around for a long time. In fact, the first paid advertisement was a Coca-Cola ad in a French newspaper in 1836.

Today, there are boundless advertising strategies that credit..

Read More

Topics: Credit Union Marketing, Digital Marketing, Digital advertising, Advertising, Community Bank Marketing

Facebook Advertising Update in Wake of Data Privacy Issues

Chris Leone Chris Leone Posted April 19, 2018
You've no doubt heard about the controversy over Facebook's use of customer data. For marketers, Facebook has developed excellent targeting capabilities that can produce an impressive ROI. But..
Read More

Topics: Facebook, Digital advertising, Digital Marketing, Display Advertising, Advertising, Social Media

Ad Blockers: Is Your Display Advertising at Risk? [Facebook Live]

Chris Leone Chris Leone Posted June 22, 2017

Could your display ad campaigns be doomed? In the last episode of WebStrategies Live, we covered the latest news on ad blockers, and there has been a lot of news lately.

Read More

Topics: Digital Marketing, Digital advertising, Display Advertising

LinkedIn Matched Audiences: New Targeting Options for B2B Advertising [FB Live]

Chris Leone Chris Leone Posted May 26, 2017

Historically, LinkedIn advertising has lagged behind other digital ad platforms, like Facebook and Google, in terms of targeting capabilities. For that reason, we haven't recommended investing a..

Read More

Topics: Digital Marketing, Digital advertising, Display Advertising, LinkedIn, Social Media

5 Strategies to Improve Display Advertising Results [FB Live]

Chris Leone Chris Leone Posted May 3, 2017

Digital ads are the oldest digital channel, but haven't always been very effective. In the last episode of WebStrategies Live, we covered targeting strategies that can dramatically improve digital..

Read More

Topics: Digital Marketing, Digital advertising, Display Advertising

Using pop-ups effectively [FB Live]

Chris Leone Chris Leone Posted March 30, 2017

In the latest episode of WebStrategies Live, we discussed those pesky things that probably drive many of you crazy.

Read More

Topics: Digital Marketing, Digital advertising, Lead generation

Digital Advertising: Relevance versus Intent

Chris Leone Chris Leone Posted February 20, 2017
Read More

Topics: Digital advertising, Facebook

Digital Spend to Surpass TV Spend in 2017, by 36% in 2020

Chris Leone Chris Leone Posted March 16, 2016

At a recent speaking event, I posed a question to the audience. I asked, “who here watches TV on their own time, like on Hulu or Netflix, as opposed to watching live TV on cable.”

Read More

Topics: Digital advertising, Digital Marketing, Data, Reporting

Instagram Advertising Coming Soon

Administrator Administrator Posted June 10, 2015

Instagram, the popular photo sharing network acquired by Facebook in 2012, has announced plans to open its feed to advertisers by winter 2015!

Read More

Topics: Advertising, Digital advertising, Social Media, Instagram

Ideas that inspire; delivered to your inbox.

Subscribe to email updates

Ready to Talk?

804-200-4545 OR Fill Out a Form

Contact Us