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Ad Blockers: Is Your Display Advertising at Risk? [Facebook Live]

Chris Leone Chris Leone Posted June 22, 2017

Could your display ad campaigns be doomed? In the last episode of WebStrategies Live, we covered the latest news on ad blockers, and there has been a lot of news lately.

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Topics: Digital advertising, Display Advertising, Digital Marketing

The Most Effective Digital Strategies For Credit Union Advertising

brian-marsh Brian Marsh Posted June 9, 2017

 

Advertising has been around for a long time. In fact, the first paid advertisement was a Coca-Cola ad in a French newspaper in 1836.

Today, there are boundless advertising strategies that..

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Topics: Advertising, Digital advertising, Digital Marketing, Credit Union Marketing

LinkedIn Matched Audiences: New Targeting Options for B2B Advertising [FB Live]

Chris Leone Chris Leone Posted May 26, 2017

Historically, LinkedIn advertising has lagged behind other digital ad platforms, like Facebook and Google, in terms of targeting capabilities. For that reason, we haven't recommended investing a..

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Topics: Digital advertising, Social Media, Display Advertising, Digital Marketing, LinkedIn

5 Strategies to Improve Display Advertising Results [FB Live]

Chris Leone Chris Leone Posted May 3, 2017

Digital ads are the oldest digital channel, but haven't always been very effective. In the last episode of WebStrategies Live, we covered targeting strategies that can dramatically improve digital..

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Topics: Digital advertising, Display Advertising, Digital Marketing

Using pop-ups effectively [FB Live]

Chris Leone Chris Leone Posted March 30, 2017

In the latest episode of WebStrategies Live, we discussed those pesky things that probably drive many of you crazy.

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Topics: Digital advertising, Digital Marketing, Lead generation

Digital Advertising: Relevance versus Intent

Chris Leone Chris Leone Posted February 20, 2017
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Topics: Facebook, Digital advertising

Digital Spend to Surpass TV Spend in 2017, by 36% in 2020

Chris Leone Chris Leone Posted March 16, 2016

At a recent speaking event, I posed a question to the audience. I asked, “who here watches TV on their own time, like on Hulu or Netflix, as opposed to watching live TV on cable.”

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Topics: Digital advertising, Reporting, Digital Marketing, Data

Instagram Advertising Coming Soon

Administrator Administrator Posted June 10, 2015

Instagram, the popular photo sharing network acquired by Facebook in 2012, has announced plans to open its feed to advertisers by winter 2015!

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Topics: Advertising, Instagram, Digital advertising, Social Media

Should I Use Facebook or Google Advertising?

Chris Leone Chris Leone Posted October 25, 2013

I’m often asked how Google and Facebook compare to one another as advertising platforms. The answer comes down to who your audience is, and how and when you need to reach them.

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Topics: Advertising, Facebook, Digital advertising, Pay Per Click

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