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[Video] What Apple's Privacy Changes Mean for Credit Union Marketers

Posted July 14, 2021
1 minute read
Marketers are still reeling from Apple's recent privacy change, allowing iOS users to opt out of app tracking. Now prepare for the next privacy change that has major implications for email marketing. 
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Topics Digital advertising, Email marketing, Digital Marketing

IOS 14: The Impact on Facebook Advertising

Posted April 26, 2021
4 minute read
If your business actively advertises online, you certainly should be aware of the most recent updates by Apple. In June 2020, Apple announced the rollout of their new IOS 14 iPhone and iPad operating system. The newest update, 14.5, is set to begin rolling out this week and may have a significant impact on your Facebook advertising campaigns. We’ve put together this brief breakdown of the changes ahead, along with some actionable steps that you can take in response. Read on to learn what you can do to limit the impact of Apple’s new IOS 14 update on your advertising campaigns.
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Topics Digital advertising

The Top Digital Strategies For Credit Union Advertising

Posted November 20, 2020
8 minute read
Advertising has been around for a long time. In fact, the first paid advertisement was a Coca-Cola ad in a French newspaper in 1836. Today, there are boundless advertising strategies that credit unions and banks can learn from and leverage. But, what makes a truly effective advertising strategy?
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Topics Advertising, Digital advertising, Digital Marketing, Credit Union Marketing, Community Bank Marketing

The Best Advertising Strategy For Credit Unions With A Limited Budget

Posted August 21, 2020
4 minute read
Digital advertising is one of the most cost-effective and impactful ways to reach your credit union’s target audience. Unfortunately, when implementing an advertising strategy, there are various ways credit unions tend to waste money.
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Topics Digital advertising, Credit Union Marketing

How Much Should Manufacturers Spend on Advertising?

Posted August 14, 2020
4 minute read
It’s no secret that advertising is a great way to grow a business. Since the 16th century, people have utilized newspapers, print magazines, and other channels to capture attention and raise awareness about their products or services.
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Topics Digital advertising, Manufacturing Marketing

How Digital Marketing Can Make Your Trade Show Visits More Successful

Posted August 7, 2020
4 minute read
2020 has thrown a wrench into the marketing plans for manufacturers around the country. An industry that heavily relies on trade shows and trade associations to network with other businesses and market their products has been disrupted due to limitations on travel and in-person events. Although there is still uncertainty surrounding trade shows for this fall, we expect them to return in some capacity in the future. And there are several ways that you can use digital marketing tactics to make those long-anticipated visits even more fruitful.
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Topics Digital advertising, Marketing Automation, Manufacturing Marketing

Self-Service Advertising Platforms

Posted May 6, 2020
5 minute read
Online traffic is through the roof right now, and it is crucial that your brand is visible online. Luckily, there are a variety of self-service digital platforms that offer you a broad range of advertising capabilities for minimal cost.
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Topics Advertising, Digital advertising, Display Advertising

How Facebook’s New Advertising Rules Affect Credit Union Marketing

Posted March 6, 2020
5 minute read
Love them or hate them, the guidelines of Facebook’s ad platform greatly impact the ways credit unions market their services. Every year in late September, this online tech giant will undergo significant advertising changes with the ability to make—or break—your credit union’s social media advertising strategy. In 2019, these rules did not necessarily change to the advantage of credit unions.
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Topics Facebook, Digital advertising, Credit Union Marketing

The Power Of Online Advertising For Manufacturers

Posted January 2, 2020
4 minute read
Online advertising for manufacturers is not necessarily a new development, although many manufacturing companies have been slow to dip their feet into the vast world that is digital marketing. With over 94% of B2B customers taking time to research before they purchase, it becomes imperative that manufacturers take advantage of the incredible increases in both sales and ROI that online search advertising can provide.
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Topics Digital advertising, Manufacturing Marketing

[Video] 5 Ways Your Google Ads Are Wasting Money

Posted September 2, 2019
1 minute read
Are you stretching your Google ads budget as far as it can go? Small and medium sized businesses can't afford to throw away ad dollars trying to compete with large companies, and must be strategic with their advertising spending. In our recent broadcast, we covered some important things to look out for that could be burning through your campaign budgets. Making adjustments to these 5 things could save you thousands of dollars.
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Topics Advertising, Digital advertising, Google, Digital Marketing