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[Video] Intro to Facebook Advertising Part 2

Chris Leone Chris Leone Posted December 19, 2018 1 minute read
On a recent broadcast of our WebStrategies Live show, we gave an introduction to Facebook advertising, and it was a hit.
 
It turns out many of you are hungry for advice on how to approach..
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Topics: Facebook, Digital advertising

[Video] Intro to Facebook Advertising

Chris Leone Chris Leone Posted November 12, 2018 23 minute read
Our recent show, Intro to Facebook Advertising, had the highest live views of any of our broadcasts to date, and for good reason. Many small to medium sized businesses know that there are..
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Topics: Facebook, Digital advertising

The Most Effective Digital Strategies For Credit Union Advertising

brian-marsh Brian Marsh Posted August 3, 2018 8 minute read

Advertising has been around for a long time. In fact, the first paid advertisement was a Coca-Cola ad in a French newspaper in 1836.

Today, there are boundless advertising strategies that credit..

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Topics: Credit Union Marketing, Digital Marketing, Digital advertising, Advertising, Community Bank Marketing

Facebook Advertising Update in Wake of Data Privacy Issues

Chris Leone Chris Leone Posted April 19, 2018 1 minute read
You've no doubt heard about the controversy over Facebook's use of customer data. For marketers, Facebook has developed excellent targeting capabilities that can produce an impressive ROI. But..
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Topics: Facebook, Digital advertising, Digital Marketing, Display Advertising, Advertising, Social Media

Ad Blockers: Is Your Display Advertising at Risk? [Facebook Live]

Chris Leone Chris Leone Posted June 22, 2017 1 minute read

Could your display ad campaigns be doomed? In the last episode of WebStrategies Live, we covered the latest news on ad blockers, and there has been a lot of news lately.

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Topics: Digital Marketing, Digital advertising, Display Advertising

LinkedIn Matched Audiences: New Targeting Options for B2B Advertising [FB Live]

Chris Leone Chris Leone Posted May 26, 2017 1 minute read

Historically, LinkedIn advertising has lagged behind other digital ad platforms, like Facebook and Google, in terms of targeting capabilities. For that reason, we haven't recommended investing a..

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Topics: Digital Marketing, Digital advertising, Display Advertising, LinkedIn, Social Media

5 Strategies to Improve Display Advertising Results [FB Live]

Chris Leone Chris Leone Posted May 3, 2017 11 minute read

Digital ads are the oldest digital channel, but haven't always been very effective. In the last episode of WebStrategies Live, we covered targeting strategies that can dramatically improve digital..

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Topics: Digital Marketing, Digital advertising, Display Advertising

Using pop-ups effectively [FB Live]

Chris Leone Chris Leone Posted March 30, 2017 15 minute read

In the latest episode of WebStrategies Live, we discussed those pesky things that probably drive many of you crazy.

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Topics: Digital Marketing, Digital advertising, Lead generation

Digital Advertising: Relevance versus Intent

Chris Leone Chris Leone Posted February 20, 2017 4 minute read
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Topics: Digital advertising, Facebook

Digital Spend to Surpass TV Spend in 2017, by 36% in 2020

Chris Leone Chris Leone Posted March 16, 2016 2 minute read

At a recent speaking event, I posed a question to the audience. I asked, “who here watches TV on their own time, like on Hulu or Netflix, as opposed to watching live TV on cable.”

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Topics: Digital advertising, Digital Marketing, Data, Reporting

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