group-blog-1

Blog

Inbound Marketing & Sales Development Inspiration

WebStrategies Appears on CUbroadcast to Discuss Digital Advertising Pitfalls

Posted December 7, 2021
1 minute read
WebStrategies recently appeared on credit union talk show CUbroadcast. The show featured CEO Chris Leone and Head of Digital Advertising Emily Niedermaier discussing digital advertising pitfalls that credit unions should avoid.
Read More

Topics Digital advertising, Credit Union Marketing

[Video] How to Diversify Your Credit Union Digital Marketing Budget

Posted November 4, 2021
4 minute read
We've talked about what factors cause credit union marketing budgets to be higher or lower. But once that budget is in place, how should it be allocated?
Read More

Topics Marketing budgets, Digital advertising, Credit Union Marketing

What Credit Unions Need to Know about iOS 14.5 and 15

Posted October 28, 2021
4 minute read
We've been playing the digital marketing game for many years now but Apple's recent iOS updates have changed the rules on us. iOS 14.5 and 15 have introduced privacy changes that make digital advertising and email marketing more challenging than ever before.
Read More

Topics Digital advertising, Email marketing, Credit Union Marketing

Social Media Advertising Examples for Credit Unions

Posted September 3, 2021
3 minute read
Social media advertising for credit unions has changed quite a bit over the past few years. Finding and converting your target audience on Facebook or Instagram at one point felt akin to shooting fish in a barrel; not only could advertisers tap into the demographic attributes and on-platform interests and behaviors provided directly by users, but Facebook’s partnerships with third-party data providers allowed advertisers even more opportunities to target exactly the right person with the right message. All we, as advertisers, had to do was simply define the attributes most relevant to our target audience and let the platform do the rest!
Read More

Topics Facebook, Digital advertising, Credit Union Marketing

Should Auto Loan Campaigns Keep Running Despite the Vehicle Shortage?

Posted August 12, 2021
4 minute read
Auto loan campaigns have been the bread and butter of credit union marketers for as long as we have worked with credit unions. We would be hard-pressed to find a credit union that is not interested in advertising their auto loans and doesn't consider them a high priority. But suddenly, auto loan campaigns aren't effective and it's not the campaign's fault. The current vehicle shortage caused by the semiconductor chip shortage means that there is very limited inventory for those who do want to purchase. Thus, even a perfectly optimized campaign is going to struggle to result in auto loan applications (especially those that result in funded loans).  Credit unions have to consider their options in such a tricky time and decide how best to proceed.
Read More

Topics Digital advertising, Credit Union Marketing

[Video] What Apple's Privacy Changes Mean for Credit Union Marketers

Posted July 14, 2021
1 minute read
Marketers are still reeling from Apple's recent privacy change, allowing iOS users to opt out of app tracking. Now prepare for the next privacy change that has major implications for email marketing. 
Read More

Topics Digital advertising, Email marketing, Digital Marketing

IOS 14: The Impact on Facebook Advertising

Posted April 26, 2021
4 minute read
If your business actively advertises online, you certainly should be aware of the most recent updates by Apple. In June 2020, Apple announced the rollout of their new IOS 14 iPhone and iPad operating system. The newest update, 14.5, is set to begin rolling out this week and may have a significant impact on your Facebook advertising campaigns. We’ve put together this brief breakdown of the changes ahead, along with some actionable steps that you can take in response. Read on to learn what you can do to limit the impact of Apple’s new IOS 14 update on your advertising campaigns.
Read More

Topics Digital advertising

The Top Digital Strategies For Credit Union Advertising

Posted November 20, 2020
8 minute read
Advertising has been around for a long time. In fact, the first paid advertisement was a Coca-Cola ad in a French newspaper in 1836. Today, there are boundless advertising strategies that credit unions and banks can learn from and leverage. But, what makes a truly effective advertising strategy?
Read More

Topics Advertising, Digital advertising, Digital Marketing, Credit Union Marketing, Community Bank Marketing

The Best Advertising Strategy For Credit Unions With A Limited Budget

Posted August 21, 2020
4 minute read
Digital advertising is one of the most cost-effective and impactful ways to reach your credit union’s target audience. Unfortunately, when implementing an advertising strategy, there are various ways credit unions tend to waste money.
Read More

Topics Digital advertising, Credit Union Marketing

How Much Should Manufacturers Spend on Advertising?

Posted August 14, 2020
4 minute read
It’s no secret that advertising is a great way to grow a business. Since the 16th century, people have utilized newspapers, print magazines, and other channels to capture attention and raise awareness about their products or services.
Read More

Topics Digital advertising, Manufacturing Marketing