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Inbound Marketing & Sales Development Inspiration

Credit Union COVID-19 Resource Guide

Kristin Harrison Kristin Harrison Posted April 20, 2020 8 minute read

Credit Unions were founded around the principle of neighbors helping neighbors. The current COVID-19 climate is giving more opportunities than ever to do just that. Everyone is trying to figure..

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Topics: Credit Union Marketing, COVID-19

How Should Credit Unions be Communicating During the COVID-19 Crisis?

Kristin Harrison Kristin Harrison Posted April 10, 2020 2 minute read

Throughout our conversations with credit unions around the country in the last few weeks, we have frequently been asked questions about the best ways to communicate timely and important news to..

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Topics: Credit Union Marketing

Credit Union Marketing Webinar: AEC Framework

Kristin Harrison Kristin Harrison Posted July 25, 2018 1 minute read

Watch our Credit Union Marketing Webinar:

When Credit Unions should (and should not) invest in the most popular digital marketing tactics

Even the most effective credit union marketing tactics..
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Topics: Credit Union Marketing

MAC Conference 2018 Recap [Credit Union Marketing]

Kristin Harrison Kristin Harrison Posted June 12, 2018 2 minute read

This year the MAC Conference (Marketing Association of Credit Unions) was held in beautiful San Diego. MAC never disappoints and this proved to be a great time networking with credit unions and..

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Topics: Credit Union Marketing

Credit Union Webinar: Marketing to Millennials

Kristin Harrison Kristin Harrison Posted May 8, 2018 1 minute read

How can credit unions reach more millennials online? It's something just about every credit union wants to figure out, but the pace of technology and a growing list of marketing platforms makes it..

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Topics: Credit Union Marketing

How Can Credit Unions Grow Wallet Share?

Kristin Harrison Kristin Harrison Posted November 13, 2017 2 minute read

Cross-selling to existing customers remains crucial for credit unions. Having an engaged member who utilizes all of the financial resources pertinent to them is good for everyone: the member and..

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Topics: Credit Union Marketing

How Credit Unions Can Earn Member Loyalty and Increase Share of Wallet

Kristin Harrison Kristin Harrison Posted October 27, 2017 3 minute read

Credit Unions across the country, regardless of asset size, all want the same things. They want to grow their existing membership base while increasing their share of wallet.

The digital..

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Topics: Credit Union Marketing

The Do’s and Don’ts of Conference Networking

Kristin Harrison Kristin Harrison Posted June 27, 2017 3 minute read

If you are a salesperson, especially if you are working a specific vertical, conference networking is a skill that has the potential to provide a ton of value.  For credit unions for example,..

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Topics: Sales & Marketing, Sales Training

MAC Conference 2017 Recap [Credit Union Marketing]

Kristin Harrison Kristin Harrison Posted June 3, 2017 3 minute read
We were just in Austin for the Marketing Association of Credit Unions (MAC) conference, and we're still buzzing with excitement and bursting with ideas.
 
Our first credit union conference..
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Topics: Credit Union Marketing

Can you hear me now?

Kristin Harrison Kristin Harrison Posted February 14, 2017 2 minute read

Active listening is the #1 skill for a salesperson.  According to experts, we spend 49% of our day listening.  If we spend so much time listening, we should strive for proficiency.  And for..

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Topics: Sales, Sales Training

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