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Inbound Marketing & Sales Development Inspiration

Kristin Harrison

Kristin Harrison
Kristin is the “tomorrow maker” for WebStrategies. She is responsible for maintaining strong, productive relationships with existing clients, and working to connect other businesses to the company’s creative thinking, strategic talent and data-driven marketing approach.

Recent Posts

Credit Union COVID-19 Resource Guide

Posted April 20, 2020
8 minute read
Credit Unions were founded around the principle of neighbors helping neighbors. The current COVID-19 climate is giving more opportunities than ever to do just that. Everyone is trying to figure out what they should be doing to offer their members the best opportunities as they navigate through this challenging time.
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Topics Credit Union Marketing, COVID-19

How Should Credit Unions be Communicating During the COVID-19 Crisis?

Posted April 10, 2020
2 minute read
Throughout our conversations with credit unions around the country in the last few weeks, we have frequently been asked questions about the best ways to communicate timely and important news to current and prospective members right now.
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Topics Credit Union Marketing

Credit Union Marketing Webinar: AEC Framework

Posted July 25, 2018
1 minute read
Watch our Credit Union Marketing Webinar: When Credit Unions should (and should not) invest in the most popular digital marketing tactics Even the most effective credit union marketing tactics can sometimes be a waste of money. Why spend money on a problem you don't have?   Our webinar will help you identify which digital strategies belong in your marketing plan based on current results and where you have the biggest opportunity for improvement within the Attract > Engage > Convert Framework.
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Topics Credit Union Marketing

MAC Conference 2018 Recap [Credit Union Marketing]

Posted June 12, 2018
2 minute read
This year the MAC Conference (Marketing Association of Credit Unions) was held in beautiful San Diego. MAC never disappoints and this proved to be a great time networking with credit unions and vendors. Next year the conference will be in NOLA and we can’t wait to see what will happen there!
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Topics Credit Union Marketing

Credit Union Webinar: Marketing to Millennials

Posted May 8, 2018
1 minute read
How can credit unions reach more millennials online? It's something just about every credit union wants to figure out, but the pace of technology and a growing list of marketing platforms makes it difficult to keep up.
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Topics Credit Union Marketing

How Can Credit Unions Grow Wallet Share?

Posted November 13, 2017
2 minute read
Cross-selling to existing customers remains crucial for credit unions. Having an engaged member who utilizes all of the financial resources pertinent to them is good for everyone: the member and the credit union alike.  
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Topics Credit Union Marketing

How Credit Unions Can Earn Member Loyalty and Increase Share of Wallet

Posted October 27, 2017
3 minute read
Credit Unions across the country, regardless of asset size, all want the same things. They want to grow their existing membership base while increasing their share of wallet. The digital landscape is saturated with unique credit union marketing strategies aimed at attracting new members and spreading their message across multiple channels. The question remains: what are the most effective ways to increase loyalty among existing members?
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Topics Credit Union Marketing

The Do’s and Don’ts of Conference Networking

Posted June 27, 2017
3 minute read
If you are a salesperson, especially if you are working a specific vertical, conference networking is a skill that has the potential to provide a ton of value.  For credit unions for example, conferences are in full swing with MAC last month and CUNA this month, and building relationships within these groups are crucial for future success.
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Topics Sales & Marketing, Sales Training

MAC Conference 2017 Recap [Credit Union Marketing]

Posted June 3, 2017
3 minute read
We were just in Austin for the Marketing Association of Credit Unions (MAC) conference, and we're still buzzing with excitement and bursting with ideas.   Our first credit union conference was so much fun, we are already looking forward to #CUatMAC next year in San Diego.  
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Topics Credit Union Marketing

Can you hear me now?

Posted February 14, 2017
2 minute read
Active listening is the #1 skill for a salesperson.  According to experts, we spend 49% of our day listening.  If we spend so much time listening, we should strive for proficiency.  And for salespeople, it pays to be a good listener even though the skill is often underutilized.
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Topics Sales, Sales Training