Kristin Harrison
Kristin is the “tomorrow maker” for WebStrategies. She is responsible for maintaining strong, productive relationships with existing clients, and working to connect other businesses to the company’s creative thinking, strategic talent and data-driven marketing approach.
We were just in Austin for the Marketing Association of Credit Unions (MAC) conference, and we're still buzzing with excitement and bursting with ideas. Our first credit union conference was so much fun, we are already looking forward to #CUatMAC next year in San Diego.
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Topics
Credit Union Marketing
Active listening is the #1 skill for a salesperson. According to experts, we spend 49% of our day listening. If we spend so much time listening, we should strive for proficiency. And for salespeople, it pays to be a good listener even though the skill is often underutilized.
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Topics
Sales
The Australian Open is the first Grand Slam tennis tournament of the season and this year the tournament has been extraordinary. Four all time greats made it to the finals: Serena vs Venus, and Federer vs Nadal. The greatest tennis player of all time, Serena Williams, is history in the making. Her older sister, Venus, 36 years old, in her first final since 2009. Federer and Nadal, one of tennis’ greatest rivalries of all time, played in their 12th final. Serena and Roger were the ultimate champions however, all four of them won.
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Topics
Sales,
Sales & Marketing
The New Year is an important time for any salesperson. New goals are set, new demands are made, and new challenges arise.
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Topics
Sales,
Sales & Marketing
One of the biggest challenges for the B2B sales force is that today’s buyer is more educated than ever. According to Forrester, 74% of the buyer's journey is made anonymously online. This staggering statistic suggests that by the time you meet a potential customer face-to-face, the information presented in that first meeting must be compelling and engage the buyer in the sales process. To make that first meeting count, according to Anthony Innarino, you need to answer three questions for the potential buyer:
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Topics
Sales,
Sales & Marketing
The success of a salesperson is dependent on a structured, repeatable process that yields appointments and closed deals. We all know that weekly sales meetings are vital for reviewing performance, creating action items, and planning the week's activities. However, the successful sales process is more than weekly sales meetings. So here are some reminders for improving your process to keep you on track and position you for successfully implementing your proven strategies.
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Topics
Sales,
Sales & Marketing
The salesperson's role is to acquire new clients and/or generate more revenue from existing clients. After a deal closes, it's often passed off to an account manager of a fulfillment team. The on boarding process and the ongoing customer experience are vital to customer retention. Moreover, in a traditional sales model, the original salesperson may be unaware of any problems or issues until it is too late.
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Topics
Sales,
Sales & Marketing
Prospecting is the elite’s salespersons most important activity, and many of the quality leads generated through prospecting will ultimately turn into customers and generate revenue.
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Topics
Sales,
Inbound Marketing
As a salesperson, it is extremely important to get off to a good start with your prospect. The days where selling and relationship building went hand and hand are over. Today it is all about what you know and how you solve problems. In this article, you will learn more about how research has revealed the best type of B2B salesperson.
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Topics
Sales,
Inbound Marketing,
Personas,
Digital Marketing
Lessons from the Front Line: The top 5 useful metrics to Create Structure and Discipline in Sales
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Topics
Sales