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MAC Conference 2017 Recap [Credit Union Marketing]

Kristin Harrison   by Kristin Harrison June 3, 2017
We were just in Austin for the Marketing Association of Credit Unions (MAC) conference, and we're still buzzing with excitement and bursting with ideas.
 
Our first credit union conference was so much fun, we are already looking forward to #CUatMAC next year in San Diego.
 
The marketing world can be super competitive, and it was amazing to see marketers sharing ideas and insights with each other, vendors who were engaged and excited to learn, informative classes and speakers that left you wanting more. MAC was definitely more than just a credit union marketing conference.  Here are my key takeaways from the week.
 

Our own Chris Leone opened the week with a session on “Unlocking your Digital Formula” where he shared insights on personalized messaging, the importance of mobile, and using multi-channels to attract your targets. 33% of those 18-49 respond well to personalized messages, but only if they are well executed, with Facebook and Amazon setting the standard.

Shana Merlin’s keynote was on the Power of Yes.  We had so much fun during this interactive session and learned the power of saying “yes and” to everything.  How would your office change if you responded to every idea with a “yes, and”?  The idea is to create a culture of possibility and it works. 

Bryan Kramer delivered a keynote on H2H: learning to speak, share and market human.  With all the talk surrounding B2B and B2C in the marketing world, Bryan delivers key insights on human marketing, or in his words, H2H.  He showed us why and how communication needs to be adjusted to exude simplicity, empathy and imperfection - in the same way humans are built. 

Informative sessions were held throughout by vendors and credit unions to further educate on experience and customer retention.  They were all fun, engaging and thought provoking.  The resounding message?  Make marketing messages short, just in time and make it mobile. 

Kelly McDonald delivered a fabulous keynote addressing member experience. She shared valuable insights including, “hope changes everything”.  Kelly discussed the two things that motivate—hope and fear.  Fear is effective, but only for short term results.  Messages crafted around hope work well for the long term. 

Several credit unions impressed us with their brand redesigns and showed the audience how they were launched.  Firefly kicked it off and showed us how they received a 30.4% increase in checking accounts.  Talk about brand awareness. 

Elevations promoted their new brand with a Facebook campaign where the user had to pick their favorite cause. For every vote, Elevations donated one dollar.  Giving back at it’s best.

Finally, Listerhill gave a dynamic presentation on their new brand with a fun video and giveaways.  Thanks for the deck of cards! 

Cocktails and dinners flowed throughout the conference, as well as new friends and relationships.  We can’t wait to deepen our involvement with MAC and continue to make a difference in the credit union movement.  

 Learn about our approach to Credit Union Marketing

 


 

Kristin is the “tomorrow maker” for WebStrategies. She is responsible for maintaining strong, productive relationships with existing clients, and working to connect other businesses to the company’s creative thinking, strategic talent and data-driven marketing approach.

 

Topics: Credit Union Marketing

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