Helping credit unions get found and generate more applications online.

THE 2018 CREDIT UNION MARKETING BENCHMARK REPORT IS HERE

Credit Union Marketing Results

Case Study: Credit Union Marketing ROI

See how we reduced cost per application with a personal loan campaign, generated increased checking account applications, and improved marketing ROI.

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Case Study: Credit Union SEO

Our content marketing and SEO work earned featured snippets and page one search rankings on Google for high value keywords in a competitive market.

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Case Study: Measuring Marketing Results

We implemented end-to-end tracking, enabling precise results measurement. A loan campaign significantly boosted rankings and increased auto and personal loans.

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"Working with WebStrategies is a delight. The team laid the groundwork for our website goal tracking and digital advertising, which has been a huge help in targeting leads and analyzing marketing spend and ROI. Their recommendations are always thoughtful — as are their answers to all of the questions I've had, and those are many."
- Joshua, Coast Hills FCU
"I have worked with WebStrategies for several years now. They have the unique ability to identify customer needs by listening and really working to understand their individual clients. I am consistently impressed with the responsiveness, positive attitude and productivity level. They have come up with innovative digital solutions to optimize product mix, and maximize product adoption and penetration.
- Tina, Partners Financial FCU
"Our Account Manager is a great asset to your company and as a partner to ours. He is great to work with and has been delivering great service and great results. Our digital programs are running a lot more efficiently with better intel and insights from them. He and WebStrategies serve as a much-needed extension of our marketing department. Great knowing I made the right decision to partner with you all."
- Kevin, Atlantic Financial CU

Just a few of the innovative credit unions we've partnered with

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Member of the Marketing Association of Credit Unions

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Credit Union Marketing Resources

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Credit Union Marketing Budgets

How much should you budget for marketing, and which channels should you focus on?

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Credit union budget

Credit Union Marketing Budget Calculator

Get your budget recommendation based on your credit union's size and goals

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How to Measure Online Marketing

How to Measure Credit Union Digital Marketing

The system credit unions can put in place to measure digital marketing performance

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Credit Union Advertising

Credit Union Advertising

What are the most effective strategies for credit union advertising?

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5 Credit Union Digital Marketing Challenges

Challenges we routinely hear from clients and suggestions on how to deal with them

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Developing a Credit Union Marketing Plan

Understanding your customer's journey lays the foundation for a successful plan

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Effective Credit Union Marketing Ideas

Learn about the credit union marketing strategies we've had the most success with 

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What do Millennials Know About Credit Unions?

Watch what they said about credit unions and what was stopping them from joining one

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Credit union social media

Credit Union Social Media

How much should credit unions spend on social media, and where?

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Credit Union Marketing Automation

How marketing automation can help credit unions grow share of wallet

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CU Social Media Advertising Examples

Effective ways to engage current and prospective members on social media

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3 Credit Union Marketing Strategies

Three of the top marketing strategies and how to take action on them now

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2018 Credit Union Digital Marketing Benchmark Report

Our exclusive benchmark report offers website and advertising metrics for comparing digital marketing performance to other credit unions, and the key metrics every credit union should be tracking.

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GET THE REPORT

Credit Union Marketing Webinars

Access recordings of our most popular webinars for credit union marketers

Marketing Budgets for Credit Unions

How to set an appropriate budget, how much should be dedicated to digital marketing, and how much to allocate to each digital channel.

Measuring Marketing Results

What to track, and how to set up end-to-end reporting so you can determine which digital marketing activities are producing the best results.

Improving Digital Ad Performance

Creative ways to use online audience segmentation to drastically improve digital advertising performance for credit unions.

Marketing to Millennials

Online behaviors of millennials, different methods of targeting online, and the type of campaigns needed to win their attention. 

Content Marketing Strategy

The most important activities for developing a winning content marketing strategy with examples to apply now.

CU Marketing Framework

Identify which digital strategies belong in your marketing plan based on current results and where you have the biggest opportunities.

Our Speaking Events

Chris Leone, WebStrategies President, presenter at the following events:

2018 

2017

  • MAC Conference, May 2017: "Unlocking your Digital Marketing Formula" 
  • AMA Richmond, November 2017: "Content Marketing Strategy" 

A proven process for credit union marketing

Through our experience in working with credit unions, we've developed a successful process for getting measurable results. We'll apply our proven model, and fine-tune a plan to meet your specific needs. We'll provide a specific timeline of activities, so you'll always be aware of our progress and what's happening next.  

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01Identify your goals

You have expectations for what your marketing should achieve, and we want to know what they are. Only then will we recommend a digital marketing campaign focused on achieving your specific goals.

02Launch campaigns

After defining your goals, we craft and launch a campaign designed to drive your success. Tactics range from search engine marketing to social advertising to website enhancements.

03Measure and improve

We use data to evaluate and improve the effectiveness of every campaign, including yours. There is no mystery - you will always know what your campaigns are achieving.

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A strategic partner, and not just a vendor, is your key to online success.

Vendors are cheap, but so is their work. We get to know you, your goals, and what “success” means to you. Then, we apply our decades of experience helping financial institutions improve their results online. The result? A strategic partner who can turn your online objectives into a reality.

Our Guarantee

If you feel you aren’t getting the value you deserve, you decide a reasonable amount of your investment you want back. We feel this confidently about our work and the experience we can deliver you.

Let's talk

Trusted by the biggest names.

 
Hubspot gold partner

 

No Contracts

Choosing WebStrategies as your credit union marketing agency doesn't mean signing a 12-month contract. If you're not happy, you walk away without any financial penalty. We only want to work with people who want to work with us.

Learn how we can improve your results

Ready to Talk?

804-200-4545 OR Fill Out a Form