FINAL-PPC

Pay-per-click for Credit Unions

On demand lead generation from search engines for people looking for your specific loan products.

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What is PPC?

PPC, or pay-per-click, represents the sponsored listings at the top of a Google or Bing search result page. They allow any credit union to quickly buy their way to one of the most visible pieces of marketing real estate. Unlike other types of online advertising, a credit union will only pay when someone clicks your ad. Best of all, you can tightly control the specific search term your ad shows for. This ensures your marketing dollars won't be wasted on irrelevant searches.

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Why PPC Works For Credit Unions

PPC is one of the most effective channels for driving applications and new members to credit unions. By focusing on the most relevant, highly searched mortgage, car loan, and personal loan keywords, we can ensure you're only paying for qualified ad clicks. And because we've worked with dozens of credit unions across the country, we already know which keywords and ads are most effective at driving conversions for a credit union.

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How We Do PPC For Credit Unions

Trying to increase car loans? CDs? Personal loans? Mortgages? PPC can help - and we know how to do it. We will map out what area of your credit union you want to grow and by when, then we'll develop a customized campaign based on years of targeting the same products for other credit unions. This will ensure your campaigns hit the ground running. Then, we'll report back on performance, show you what's working or not, and make recommendations for what to do next. If we think a campaign isn't accomplishing what it should, we'll be the first to tell you.

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How We Measure PPC For Credit Unions

We put a strong emphasis on measuring our credit union advertising campaigns. When possible, we will implement end-to-end tracking so you can see which ad clicks turn into actual applications submitted. We also report on applications started and overall site engagement from your PPC traffic. Finally, we'll report on more traditional metrics like click-through rate and cost-per-click. Our commitment to you is transparency on what activity is taking place and what results you're getting for your investment.

Credit Union Marketing Results

Marketing ROI

Marketing ROI

See how we reduced cost per application with a personal loan campaign, generated increased checking account applications, and improved marketing ROI.

Credit Union SEO

Credit Union SEO

Our work earned featured snippets and page one search rankings on Google for high value keywords in a competitive market.

Measuring Results

Measuring Results

We implemented end-to-end tracking, enabling precise results measurement. A loan campaign significantly boosted rankings for location specific keywords.

Learn how we can improve your results