PPC, or pay-per-click, represents the sponsored listings at the top of a Google or Bing search result page. They allow any credit union to quickly buy their way to one of the most visible pieces of marketing real estate. Unlike other types of online advertising, a credit union will only pay when someone clicks your ad. Best of all, you can tightly control the specific search term your ad shows for. This ensures your marketing dollars won't be wasted on irrelevant searches.
PPC is one of the most effective channels for driving applications and new members to credit unions. By focusing on the most relevant, highly searched mortgage, car loan, and personal loan keywords, we can ensure you're only paying for qualified ad clicks. And because we've worked with dozens of credit unions across the country, we already know which keywords and ads are most effective at driving conversions for a credit union.
Trying to increase car loans? CDs? Personal loans? Mortgages? PPC can help - and we know how to do it. We will map out what area of your credit union you want to grow and by when, then we'll develop a customized campaign based on years of targeting the same products for other credit unions. This will ensure your campaigns hit the ground running. Then, we'll report back on performance, show you what's working or not, and make recommendations for what to do next. If we think a campaign isn't accomplishing what it should, we'll be the first to tell you.
We put a strong emphasis on measuring our credit union advertising campaigns. When possible, we will implement end-to-end tracking so you can see which ad clicks turn into actual applications submitted. We also report on applications started and overall site engagement from your PPC traffic. Finally, we'll report on more traditional metrics like click-through rate and cost-per-click. Our commitment to you is transparency on what activity is taking place and what results you're getting for your investment.