Helping Equipment Manufacturers Get Found and Generate Qualified Leads Online

We're a manufacturing marketing agency committed to aligning digital tactics with manufacturers' business goals.

Equipment Manufacturing Marketing Results

Manufacturer Marketing

Manufacturer Marketing

Our approach led to significant improvements to lead generation, website traffic, and customer conversions.

Marketing ROI

Marketing ROI

See how a new website and ongoing content marketing, SEO, and search advertising led to millions of dollars in closed business for this manufacturing company.

Measuring Results

Measuring Results

See how we established a method for measuring results of a manufacturing company's marketing efforts, and launched a Google campaign that generated high quality leads with minimal investment.

Increased Leads

Increased Leads

Our partnership with a manufacturer client led to 57% higher website traffic, and an increase of 765% in online conversions year over year, while the cost-per-click of their paid advertising campaigns decreased.

Manufacturing SEO

Manufacturing SEO

The marketing strategy that WebStrategies implemented led to an impressive improvement in Google search rankings, website traffic, and new leads for the company.

Marketing ROI

Decreasing Cost Per Lead

See how we cut cost per lead in half for an equipment manufacturer while increasing their website's organic traffic by 50%.


— What Manufacturers Say About Working With Us

Beyond a business-focused digital strategy,
we obsess over delivering an exceptional customer experience.


They stepped in and figured out how to bring us quality leads through our website, and we are very pleased with the results of their digital marketing efforts.

Glen Moore
Glen Moore President | Smart Machine Technologies

WebStrategies has helped enhance our digital marketing approach by streamlining and focusing our Google advertising to be more cost-effective and generate more leads, dramatically increased our organic website traffic, and built a new more efficient optimized website.

Jessica Savage
Jessica Savage Marketing Manager | West River Conveyors

We highly recommend their team of talented SEO, content managers, and digital advertising experts. If your company is looking for a team to expand your SEO and digital marketing to new levels, then look no further.

Scott Turlington
Scott Turlington VP of Operations | Mid-Atlantic Controls Corp.

What experience can I expect?

Equipment Manufacturing Marketing Resources

Manufacturing Marketing Budgets

Manufacturing Marketing Budgets

How much should you budget for marketing, and which channels should you focus on?

Marketing Secrets of Successful Manufacturers

Marketing Secrets of Successful Manufacturers

Unlock the winning marketing strategies of the most successful manufacturers with our webinar.

Getting Started with Digital Marketing

Getting Started with Digital Marketing

Does digital marketing really work for manufacturers? And how do you get started?

Best Digital Marketing Tactics for Manufacturers

Best Digital Marketing Tactics for Manufacturers

What works best to generate qualified leads and sales online for manufacturers?

Manufacturing Survey

2022 Manufacturing Marketing Survey

We surveyed manufacturers to learn more about their marketing approach, what they're having success with, the challenges they're facing, and how they're planning to evolve in 2023.

Get the Report


A Proven Process for Manufacturing Marketing

Through our experience as a manufacturing marketing agency, we've developed a successful process for getting measurable results. We'll apply our proven model, and fine-tune a plan to meet your specific needs. We'll provide a specific timeline of activities, so you'll always be aware of our progress and what's happening next.

Identify Your Goals

01 Identify Your Goals

You have expectations for what your marketing should achieve, and we want to know what they are. Only then will we recommend a digital marketing campaign focused on achieving your specific goals.

Launch Campaigns

02 Launch Campaigns

After defining your goals, we craft and launch a campaign designed to drive your success. Tactics range from search engine marketing to social advertising to website enhancements.

Measure and Improve

03 Measure and Improve

We use data to evaluate and improve the effectiveness of every campaign, including yours. There is no mystery - you will always know what your campaigns are achieving.

WebStrategies, Inc.

A strategic partner, not just a vendor, is your key to online success.

Vendors are cheap, but so is their work. We get to know you, your goals, and what “success” means to you. Then, we apply our decades of experience helping B2B companies improve their results online. The result? A strategic partner who can turn your online objectives into a reality.

No Contracts

Choosing WebStrategies as your manufacturing marketing agency doesn't mean signing a 12-month contract. If you're not happy, you walk away without any financial penalty. We only want to work with people who want to work with us.

Delivering a best-in-market customer experience is a “mission-critical” goal. We've recently scored an 87 net promoter score from our clients. That’s a number we’re incredibly proud of, yet still strive to improve every day.

Chris Leone
Chris Leone President, WebStrategies Inc.

Learn how we can improve your results