Webinar: Marketing Budgets for Credit Unions
Why should you watch?
Many of the standard marketing budget calculations for traditional B2B and B2C companies don't apply to credit unions.
Each year, credit union marketers are pressured to improve results and grow the books. Meanwhile, consumer behavior is changing, and traditional marketing channels aren't performing as well as they had in the past.
So how do credit union marketers determine how much should be budgeted for marketing? And, which marketing channels are most appropriate for credit union marketing?
What will we cover?
We'll guide you in how to set an appropriate marketing budget depending on the size of your credit union, how much of that should be dedicated to digital marketing, and how much to allocate to each digital channel.