Manufacturer Case Study
Smart Machine Technologies
Global designer and builder of brewery equipment and steel tanks, Smart Machine Technologies serves companies in industries ranging from food and beverage to environmental and transportation. They partnered with WebStrategies in late 2015 to develop and execute a digital marketing strategy and broaden their lead generation beyond trade shows and sales people.
Our initial approach consisted of designing a new website, optimized to attract and convert qualified leads. This strategy focused on increasing leads for contract manufacturing, improving brand recognition, educating and drawing interest from their target market, which spans across the US.
In addition to a new website, we began a content-heavy marketing approach including new website pages and blogging. This strategy drove visibility to areas of their business that had previously had no representation on their site. For example, in hopes of generating leads for pasteurizers, we developed targeted website content, and as a result have gotten 30 contact forms related to this equipment alone.
A new website, content marketing, SEO and search advertising propelled leads across multiple areas of their business. Since we began work for them, they have received 245 form submissions on their website, with over half of those being quality leads resulting in millions of dollars in closed business.
Since launching the new site, traffic has doubled, average time spent on site has tripled and bounce rate has steadily dropped.
Working with us, SMT received
website form submissions, resulting in millions of dollars in closed business.
WebStrategies built a website that generated
equipment leads from a primary target market.
improvement in conversion rates across the board