Manufacturing Case Study

Custom Manufacturer

Our client, a leading online source for silicon wafers and substrates, has served customers across the world for 20 years. When they hired WebStrategies in 2017, they had already been spending up to $1,000 per month on Google search ads for several years. With no method for tracking conversions and very little return on this investment, they needed help increasing leads and sales. 

Approach

Because tracking the outcome of any marketing effort is imperative, our first step was to establish a system for measuring results. Once a method was in place, we launched a Google search campaign focused on high intent keywords.

Each search ad was connected to its own optimized and relevant landing page to facilitate lead generation and improve conversion rate. Although the client’s website was showing its age, creating modern, user-friendly landing pages allowed us to increase conversions without waiting for a complete website redesign.

Results

By working with WebStrategies, our client was able to reduce their marketing spend and quickly began to see improved results. In the first month of an ad campaign, multiple qualified leads were generated, including several online quote requests, one for upwards of $33,000. With an impressive close rate of 75%, these quote requests are extremely meaningful to their business. 

In one month, our campaign generated

10

quote requests from qualified leads, one worth up to $33,000

 

Our campaign resulted in

248

clicks on an ad spend of $846

About WebStrategies

WebStrategies exists to improve the personal success of our clients, grow their businesses, and turn them into raving fans. We do this through data-driven digital marketing services that drive and convert online visitors into leads and sales for our clients.

Learn more about our proven process.

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