PPC, or pay-per-click, represents the sponsored listings at the top of a Google or Bing search result page. They allow any business to quickly buy their way to one of the most visible pieces of marketing real estate. Unlike other types of online advertising, you will only pay when someone clicks your ad. Best of all, you can tightly control the specific search term your ad shows for. This ensures your marketing dollars aren’t thrown away on irrelevant searches.
PPC is one of the most effective channels for driving new business to manufacturing companies. By focusing on the most relevant, highly searched keywords for your business, we can ensure you're only paying for qualified ad clicks. And because we've worked with many different types of manufacturers across the country, we’ve developed a proven process for developing and refining campaigns for optimal performance.
Years of experience in the manufacturing space have enabled us to become experts in creating PPC campaigns for niche markets. A partnership with WebStrategies will begin by mapping out which areas of your business are the highest priority for growth. We’ll then create customized campaigns targeting only the most relevant keywords for these products or services.
Once these campaigns are up-and-running, they’ll continue to be monitored to avoid wasted spend on irrelevant search terms. We’ll report back on performance, show you what's working or not, and make recommendations for what to do next. If we believe a campaign isn't accomplishing what it should, we'll be the first to tell you.
An advertising strategy with WebStrategies consists of reporting on all the traditional metrics, like click-through rate and cost-per-click, but those aren’t our top priorities. Ultimately, we want to know if our advertising campaigns are generating quality leads and actual revenue for your business. This will be accomplished through monthly lead-tracking to identify the source of inquiries coming in from your website. Our commitment to you is transparency on what activity is taking place and what results you're getting for your investment.