Content marketing is the creation of content (website pages, blog posts, videos, case studies, how-to guides, etc.) with the intent of attracting new visitors to your website and converting them into leads and sales.
This content is often not designed to directly sell, but to provide value and build the trust needed to convert website visitors into closed business over time. The most effective content strategies for industrial companies are focused on solving the unique pain points of your customers and educating them on why your products or services are the best fit for their needs.
Content Marketing is one of the most powerful channels for helping manufacturing companies generate traffic to their website. By consistently providing a flow of new articles, videos, and other content that provides value to your audience, you’ll begin to build trust and authority with prospects and search engines. Over time, this will increase your website's rankings for several new search terms and dramatically improve the number of people finding your site organically through Google, Bing, and other search engines.
We know that equipment manufacturers often struggle with content marketing because it is challenging to convey the complexities of your product or service in a way that is easily digested by your target audience. We clear this hurdle through our content marketing approach that combines in-depth research of your product and customer persona, extensive organic research into the keywords your customers search for online, and the use of technical writers who can effectively communicate your message.
From the very beginning of your partnership with WebStrategies, you’ll sit down with our content marketing experts to take a deep dive into your business and the products or services you provide. This research will be utilized to create detailed personas to ensure that all content created has your target audience’s needs top of mind. Our writers are then equipped to marry the technical aspects of the topic with a clear, concise message that addresses the needs of your audience.
Since consistency is key to content marketing, we will establish a long-term content plan that will help solve these needs and capture visibility from Google search results. Our content strategy is backed by years of research in the manufacturing space to find the most effective strategy for your business. Read more about our content marketing method.
We measure the results of our content marketing process in several ways, including changes in keywords rankings and organic website traffic, as well as engagement metrics such as how long users stay on individual pages. Ultimately, one of the most important measures of success is whether the new traffic coming to your site is qualified and actually converting into valuable leads for your business.