Manufacturing Advertising

 

Email Marketing for Equipment Manufacturers

Strengthen relationships with your contacts and drive more traffic to your website.

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What is Email Marketing?

One of the oldest and tried-and-true forms of digital marketing, email marketing can help you build a relationship with your audience while also driving traffic directly to your website. You can even segment your emails and target users based on certain qualities, so you’re only sending people the messages they want to see most. If you regularly produce compelling content, email marketing is an excellent way to distribute that content to prospects and build trust and familiarity with your business.

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Why Email Marketing for Manufacturers?

Email marketing is a powerful way for manufacturers to communicate with prospects and customers, and it can play a pivotal role in helping you generate new leads, improve brand awareness, and build stronger relationships. Email marketing also enables you to keep existing customers engaged between purchases and foster repeat business over time. Over the years, email marketing has proven to be one of the highest ROI marketing channels because of its ability to be hyper-personalized and hit the exact wants, questions, and needs of prospects, combined with the low cost required.

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Email Marketing: Our Approach

When you begin a partnership with WebStrategies, we’ll conduct in-depth research into your ideal prospects and work to get a strong understanding of the unique goals of your business. We'll then recommend email marketing strategies that reach both your existing customers and prospects with compelling content that resonates with your audience and encourages them to engage with you in some way.

We will also explore your sales cycle and how you communicate with prospects to identify how you can incorporate automated sequences into your day-to-day operations. Together, we will design a strategy that helps your team communicate more efficiently and effectively when working prospects through the sales process.

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Measuring the Success of Email Marketing

The impact of email marketing can be measured in several ways depending on whether you are sending one-off style emails or enrolling prospects into automated sequences. We will measure the open rate and click-through rate to gauge performance for one-off promotional or educational style emails because those metrics allow us to identify if the information included in each email truly resonates with your target audience. For automated processes, we will work directly with you to determine which metrics are most important. This may include an increase in revenue, a higher number of new leads coming in every month, or overall time saved by your sales team.

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