Social media advertising is any form of "pay to show" advertising on sites like Facebook, Instagram, Snap, or Pinterest. Social media advertising can take on many forms, including boosted posts, sponsored videos, or other types of sponsored links and content. Credit unions can target individuals based on a wide array of interests, past behavior on your website, or individuals that are already part of your credit union membership database. The possibilities are endless!
Social media advertising has become one of the most effective ways to reach a highly targeted group of individuals. Unlike traditional banner advertising, social media advertising allows credit unions to target their ads to a highly defined audience with pinpoint accuracy. This results in a far more engaged audience that's more likely to take action than previously possible with more traditional forms of advertising.
Our approach to social media advertising involves a combination of the following:
Like any form of digital marketing, we believe every campaign should be tied back to a specific outcome on your credit union website. That's why we've become experts in establishing end-to-end tracking on sites like Meridian Link, CU Direct, CRIF, WebFederal, BancVue, and more. We will ensure you not only know your cost-per-click and click-through-rate, you'll also know cost per application and conversion rate. We commit to providing you as much transparency around your campaigns as possible so you know what's working and what's not.