FINAL-Social Advertising

Social Media Advertising for Credit Unions

Using the power of social media targeting to reach audiences most likely to have an interest in your products.

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What is Social Media Advertising?

Social media advertising is any form of "pay to show" advertising on sites like Facebook, Instagram, Snap, or Pinterest. Social media advertising can take on many forms, including boosted posts, sponsored videos, or other types of sponsored links and content. Credit unions can target individuals based on a wide array of interests, past behavior on your website, or individuals that are already part of your credit union membership database. The possibilities are endless!

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Why Social Media Advertising Works For Credit Unions

Social media advertising has become one of the most effective ways to reach a highly targeted group of individuals. Unlike traditional banner advertising, social media advertising allows credit unions to target their ads to a highly defined audience with pinpoint accuracy. This results in a far more engaged audience that's more likely to take action than previously possible with more traditional forms of advertising.

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How We Do Social Media Advertising For Credit Unions

Our approach to social media advertising involves a combination of the following:

  • targeting people who are not yet members
  • targeting existing members to increase share of wallet
  • targeting people who share similar characteristics to your members
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How We Measure Social Media Advertising For Credit Unions

Like any form of digital marketing, we believe every campaign should be tied back to a specific outcome on your credit union website. That's why we've become experts in establishing end-to-end tracking on sites like Meridian Link, CU Direct, CRIF, WebFederal, BancVue, and more. We will ensure you not only know your cost-per-click and click-through-rate, you'll also know cost per application and conversion rate. We commit to providing you as much transparency around your campaigns as possible so you know what's working and what's not.

Credit Union Marketing Results

Marketing ROI

Marketing ROI

See how we reduced cost per application with a personal loan campaign, generated increased checking account applications, and improved marketing ROI.

Credit Union SEO

Credit Union SEO

Our work earned featured snippets and page one search rankings on Google for high value keywords in a competitive market.

Measuring Results

Measuring Results

We implemented end-to-end tracking, enabling precise results measurement. A loan campaign significantly boosted rankings for location specific keywords.

Learn how we can improve your results