Credit Union Case Study

Chartway Federal Credit Union

As a not-for-profit financial institution with over 40 branches and nearly 190,000 members, Chartway FCU is one of the largest in the country and has proudly served members for over a half century. Their goal is to make the life of their members more affordable through an array of online, mobile, and telephone banking services.

Unsatisfied with their campaign performance for paid search ads and the lack of proper analytics tracking set up on their website, they struggled to find value in their marketing efforts and needed help increasing ad campaign performance and improving performance tracking.


After placing priority on digital marketing, Chartway FCU partnered with WebStrategies in July 2018.

Highly-targeted Google Ad campaigns were developed, which generated a higher conversion rate than the credit union’s own efforts. In order to accurately monitor the progress of the campaigns, end-to-end tracking was implemented, and the results are making a big impact.

Content marketing is another big factor in the overall performance of Chartway's digital marketing strategy. Adding specific location pages, optimizing high-performing content, increasing site speed, and running tests on product and landing pages, were other strategic methods used as well.


WebStrategies’ marketing and analytical work boosted the credit union’s internal tactics to further prove the value of a professionally executed marketing strategy, drawing attention from executives and other departments within the credit union.

Being able to show the ROI of marketing efforts has been a game changer for their internal marketing department, raising their profile and demonstrating how they’re benefiting the credit union as a whole.

They’ve seen successful campaign results such as a 15% conversion rate on auto loans, from click to completion, with an average cost per application of $66.

WebStrategies achieved a


conversion rate for auto loans from ad campaigns with a $66 cost-per-application

The analytics tracking we established led to a


impact on the Credit Union's marketing department and the company as a whole.

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About Webstrategies

WebStrategies exists to improve the personal success of our clients, grow their businesses, and turn them into raving fans. We do this through data-driven digital marketing services that drive and convert online visitors into leads and sales for our clients.

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I’ve now been working with WebStrategies' team of experts for several months and consider it a true partnership. It can be overwhelming to attempt to manage and execute on SEO/SEM tactics as a team of one. However, WebStrategies clearly outlines goals, objectives, strategies, and tactics for achieving real-time results efficiently and effectively. They’re forward thinking and abreast of industry changes. Not only do they know SEO and SEM, but they know credit unions too. Prior to WebStrategies, our credit union didn’t have the correct tracking in place to measure web analytics or conversions. Now we have accurate data and conversions to share with our organization that are helping us make results-driven digital marketing decisions to better service our members and prospects – and we’ve significantly improved our online presence. I’m looking forward to our continued work together and highly recommend them to others in need of digital marketing support. They are the best in the business!

Director of Digital Experience