Credit Union Case Study
Large Credit Union
As a not-for-profit financial institution with 40 branches and 180,000 members, this credit union is one of the largest in the country. Their goal is to make the life of their members more affordable through an array of online, mobile, and telephone banking services.
Unsatisfied with their campaign performance for paid search ads and the lack of proper analytics tracking set up on their website, they struggled to find value in their marketing efforts and needed help increasing ad campaign performance and improving performance tracking.
After placing priority on digital marketing, the credit union partnered with WebStrategies in July 2018.
Highly-targeted Google Ad campaigns were developed, which generated a higher conversion rate than the credit union’s own efforts. In order to accurately monitor the progress of the campaigns, end-to-end tracking was implemented, and the results are making a big impact.
Content marketing is another big factor in the overall performance of the credit union’s digital marketing strategy. Adding specific location pages, optimizing high-performing content, increasing site speed, and running tests on product and landing pages, were other strategic methods used as well.
WebStrategies’ marketing and analytical work boosted the credit union’s internal tactics to further prove the value of a professionally executed marketing strategy, drawing attention from executives and other departments within the credit union.
Being able to show the ROI of marketing efforts has been a game changer for their internal marketing department, raising their profile and demonstrating how they’re benefiting the credit union as a whole.
They’ve seen successful campaign results such as a 15% conversion rate on auto loans, from click to completion, with an average cost per application of $66.
WebStrategies achieved a
conversion rate for auto loans from ad campaigns with a $66 cost-per-application
The analytics tracking we established led to a
impact on the Credit Union's marketing department and the company as a whole.