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4 Reasons Credit Unions Fail At Digital Marketing

Chris Leone Chris Leone Posted August 26, 2016

At this point, you've already experienced some digital marketing success and failure at your credit union. But, with all the hype around digital marketing, it's probably surprising when most..

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Topics: organization, Pay Per Click, SEO, leadership, management, Execution, Digital Marketing, Credit Union Marketing

Are you expecting long-term results from short-term tactics?

Administrator Administrator Posted November 3, 2015

There are certain digital marketing tactics that are ideal for generating quick, website traffic growth in the short-term, and certain tactics that will allow you to achieve more sustained,..

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Topics: Content marketing, Pay Per Click

Top Metrics for Online Paid Ad Campaigns

Administrator Administrator Posted October 9, 2015

Metrics Drive Decisions

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Topics: Advertising, Google Adwords, Pay Per Click, Google Analytics, Web Analytics, Online Marketing, Display Advertising, Digital Marketing, Conversion Rate Optimization

The Four Leading Causes of Digital Marketing Failure

Chris Leone Chris Leone Posted July 28, 2015

By now, most established businesses have experienced some digital marketing success and failure. Given all the hype around digital marketing, it comes as a surprise when most campaigns fail to..

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Topics: organization, Pay Per Click, SEO, leadership, management, Execution, Digital Marketing

Is Your Digital Marketing Out of Date?

Chris Leone Chris Leone Posted April 22, 2015

Are you concerned your marketing strategy is stuck in the past? In a recent survey, over a quarter of marketers said keeping up to date with the latest marketing technology and trends was one of..

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Topics: Inbound Marketing, Pay Per Click, trends, SEO, Online Marketing, Display Advertising, Digital Marketing, Search Engine Optimization

Top Five Online Marketing Trends That Will Impact 2015

Chris Leone Chris Leone Posted December 22, 2014

The biggest challenge facing brands online is the ability to stand out from the crowd. Put simply, it’s become a very crowded and very competitive space. Winning online today is less about being the..

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Topics: Pay Per Click, trends, SEO, Local SEO, Digital Marketing

Planning For Holiday PPC Success

Administrator Administrator Posted September 24, 2014

The holidays are right around the corner and if you haven’t already done so now is the time to plan for PPC success.

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Topics: Holiday Season, Advertising, ppc, Pay Per Click, eCommerce, Paid Search

Evolving Into A Digital Powerhouse

Chris Leone Chris Leone Posted September 2, 2014

Author note: the article below was originally published on WorkItRichmond.com, a subsidiary of the Richmond Times Dispatch. I’m reposting my article on this blog with the intention of adding to the..

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Topics: Reputation Management, Pay Per Click, SEO, Web Analytics, Marketing Automation, Digital Marketing, Search Engine Optimization

Is Paid Search Engine Marketing an Effective Strategy for B2B?

Neal Lappe Neal Lappe Posted November 16, 2013

Does paid search, otherwise referred to as SEM (search engine marketing) and PPC (pay-per-click), work for businesses selling to other businesses (B2B)? Should a B2B company invest in PPC and if..

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Topics: Internet Marketing, Pay Per Click, Online Marketing, Digital Marketing

Improve Your Product Listing Ads Performance with 3 Easy Techniques

Administrator Administrator Posted November 1, 2013

One of the most effective ways to advertise your products is through Google Product Listing Ads (PLAs). Since Google switched from a free comparison shopping model to the current paid model, PLAs..

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Topics: Google Adwords, Pay Per Click, Product Listing Ads, PLAs

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