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Inbound Marketing & Sales Development Inspiration

4 Reasons Credit Unions Fail At Digital Marketing

Chris Leone Chris Leone Posted August 26, 2016

At this point, you've already experienced some digital marketing success and failure at your credit union. But, with all the hype around digital marketing, it's probably surprising when most..

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Topics: Leadership & Management, Pay Per Click, SEO, Digital Marketing, Credit Union Marketing

What Is A Good Cost-Per-Click (CPC)?

Chris Leone Chris Leone Posted May 24, 2016

Social media and search platforms are changing the advertising game. In 2016, one-third of all advertising spend will go towards digital channels, and with over 80% of all digital marketing..

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Topics: Pay Per Click

Are you expecting long-term results from short-term tactics?

Administrator Administrator Posted November 3, 2015

There are certain digital marketing tactics that are ideal for generating quick, website traffic growth in the short-term, and certain tactics that will allow you to achieve more sustained,..

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Topics: Content marketing, Pay Per Click

Top Metrics for Online Paid Ad Campaigns

Administrator Administrator Posted October 9, 2015

Metrics Drive Decisions

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Topics: Advertising, Google Adwords, Pay Per Click, Google Analytics, Web Analytics, Online Marketing, Display Advertising, Digital Marketing, Conversion Rate Optimization

The Four Leading Causes of Digital Marketing Failure

Chris Leone Chris Leone Posted July 28, 2015

By now, most established businesses have experienced some digital marketing success and failure. Given all the hype around digital marketing, it comes as a surprise when most campaigns fail to..

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Topics: Leadership & Management, Pay Per Click, SEO, Digital Marketing

Is Your Digital Marketing Out of Date?

Chris Leone Chris Leone Posted April 22, 2015

Are you concerned your marketing strategy is stuck in the past? In a recent survey, over a quarter of marketers said keeping up to date with the latest marketing technology and trends was one of..

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Topics: Inbound Marketing, Pay Per Click, SEO, Online Marketing, Display Advertising, Digital Marketing, Search Engine Optimization

Top Five Online Marketing Trends That Will Impact 2015

Chris Leone Chris Leone Posted December 22, 2014

The biggest challenge facing brands online is the ability to stand out from the crowd. Put simply, it’s become a very crowded and very competitive space. Winning online today is less about being the..

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Topics: Pay Per Click, SEO, Local SEO, Digital Marketing

Planning For Holiday PPC Success

Administrator Administrator Posted September 24, 2014

The holidays are right around the corner and if you haven’t already done so now is the time to plan for PPC success.

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Topics: Advertising, Pay Per Click, eCommerce, Paid Search

Evolving Into A Digital Powerhouse

Chris Leone Chris Leone Posted September 2, 2014

Author note: the article below was originally published on WorkItRichmond.com, a subsidiary of the Richmond Times Dispatch. I’m reposting my article on this blog with the intention of adding to the..

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Topics: Reputation Management, Pay Per Click, SEO, Web Analytics, Marketing Automation, Digital Marketing, Search Engine Optimization

Five Of The Biggest Challenges Facing Online Marketing

Chris Leone Chris Leone Posted January 30, 2014

We often hear from clients that the online marketing world is tough to navigate. They rely on us to provide guidance and clarity so they can make the best decisions for their business.

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Topics: Pay Per Click, SEO, Google Analytics, Social Media, Digital Marketing

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