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Inbound Marketing & Sales Development Inspiration

Is Paid Search Engine Marketing an Effective Strategy for B2B?

Neal Lappe Neal Lappe Posted November 16, 2013 6 minute read

Does paid search, otherwise referred to as SEM (search engine marketing) and PPC (pay-per-click), work for businesses selling to other businesses (B2B)? Should a B2B company invest in PPC and if..

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Topics: Internet Marketing, Pay Per Click, Online Marketing, Digital Marketing

Improve Your Product Listing Ads Performance with 3 Easy Techniques

Administrator Administrator Posted November 1, 2013 3 minute read

One of the most effective ways to advertise your products is through Google Product Listing Ads (PLAs). Since Google switched from a free comparison shopping model to the current paid model, PLAs..

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Topics: Google Adwords, Pay Per Click

Should I Use Facebook or Google Advertising?

Chris Leone Chris Leone Posted October 25, 2013 3 minute read

I’m often asked how Google and Facebook compare to one another as advertising platforms. The answer comes down to who your audience is, and how and when you need to reach them.

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Topics: Advertising, Facebook, Digital advertising, Pay Per Click

Back to the Basics, III: Using Google Analytics Custom Reports

Administrator Administrator Posted September 16, 2013 4 minute read

By default, Google Analytics provides us with nearly 70 standard reports. Add in dashboards, intelligence alerts, and real time reporting and that number jumps closer to 80. 80! That's 80..

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Topics: Pay Per Click, Google Analytics, Web Analytics

Measuring The Effectiveness of Online Marketing Channels

Chris Leone Chris Leone Posted August 30, 2013 4 minute read

In my previous article I showed several ways to measure the effectiveness of your site using web analytics. Now we want to apply those same lessons to our online marketing campaigns.

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Topics: Pay Per Click, SEO, Reporting, Web Analytics, Social Media, Digital Marketing

How To Determine An Online Marketing Budget

Chris Leone Chris Leone Posted August 21, 2013 2 minute read

“How much money should I spend on paid search?” As someone who runs a lot of paid search campaigns, I hear this question a lot. The answer isn’t the same for everyone, and finding it can take a..

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Topics: Marketing budgets, Pay Per Click, Web Analytics

Does Pay-per-Click Really Work?

Administrator Administrator Posted May 8, 2013 3 minute read

Pay-per-click marketing is synonymous to Sponsored Link marketing and we'll refer to it for now on as PPC. You know - those search results at the top of the page and along the right side of the..

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Topics: Advertising, Search engines, Google Adwords, Pay Per Click, Online Marketing, Digital Marketing

Exercise In Establishing An Effective Online Marketing Campaign

Chris Leone Chris Leone Posted November 13, 2010 4 minute read

Studies have shown that those who write down their goals are more likely to achieve them. Maybe it's because something written down will nag at you more - keeping it top of mind. But also likely..

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Topics: Web tools, Pay Per Click, SEO, Website Development, Web Analytics

5 Simple Ways To Measure Offline Campaigns Online

Chris Leone Chris Leone Posted October 16, 2010 4 minute read

Online marketing is our area of focus and when given a limited marketing budget, online is where we'd choose to spend it. But that's not to say offline/traditional advertising campaigns are obsolete..

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Topics: Pay Per Click, Web Analytics, Paid Search

Data Over Emotion – Apple’s Response To iPhone 4 Reports

Chris Leone Chris Leone Posted July 23, 2010 4 minute read

As a fan and user of Apple products, I closely followed the introduction and launch of the iPhone 4 as well as all the problems that ensued. These problems, which I'll get to in a second, became a..

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Topics: Search engines, Pay Per Click, SEO, Google Analytics, Website Development

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