Inbound Marketing & Sales Development Inspiration

What Is Google Hummingbird?

Chris Leone Chris Leone Posted October 22, 2013 3 minute read

It’s a bird! It’s a plane! No, wait, it was a bird. Google Hummingbird to be exact, and it’s yet another new way for Google to rank the web.

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Topics: Search engines, Google

Does Pay-per-Click Really Work?

Administrator Administrator Posted May 8, 2013 3 minute read

Pay-per-click marketing is synonymous to Sponsored Link marketing and we'll refer to it for now on as PPC. You know - those search results at the top of the page and along the right side of the..

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Topics: Advertising, Search engines, Google Adwords, Pay Per Click, Online Marketing, Digital Marketing

Can I have a Facebook Page instead of a website? ... Part 2

Administrator Administrator Posted October 8, 2012 3 minute read

The pro-using-a-Facebook-Page-instead argument:

The nice thing about Facebook is that the "social" part is integrated already into it's system. Afterall the very reason we post content online is to..

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Topics: Search engines, SEO

Don't read Wikipedia ... Listen and Watch!

Administrator Administrator Posted July 17, 2012 1 minute read

The beauty of the Internet is that not only does it provide a seemingly infinite fountain of knowledge, but it also provides and ever increasing number of way of digesting this information. Wikipedia..

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Topics: Search engines, Blogging

Keyword Research - Expanding the Mindset

Administrator Administrator Posted February 17, 2012 2 minute read

In performing keyword research for a number of SEO projects, I have found that one of the important factors is to quickly get beyond any preconceptions of what the targeted keywords should be for a..

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Topics: Search engines, SEO, Local SEO

Online Marketing – Display Exceeds Search in 2015

Neal Lappe Neal Lappe Posted June 19, 2011 2 minute read

Search engine marketing spend is about to become the "little brother" to display marketing in the next few years according to some industry experts. By 2015, these experts expect marketing spend..

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Topics: Search engines, Internet Marketing, Online Marketing, Digital Marketing

Social, Search and Other 2011 Online Trend Predictions

Chris Leone Chris Leone Posted January 14, 2011 4 minute read

2010 was an exciting year in the world of online marketing. The Bing and Yahoo search alliance, Google Instant, new mobile devices and even a major motion picture about the rise of a social network...

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Topics: Search engines, SEO, Local SEO, Mobile, Web Analytics, Social Media, Digital Marketing

Are You Taking Local Search Seriously?

Chris Leone Chris Leone Posted December 11, 2010 2 minute read

Over the past couple of months, Google has made it clear it's taking local search seriously. In essence, they have reconfigured the search result page and algorithm so organic and local listings..

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Topics: Search engines, SEO, Local SEO, Google Analytics, Web Analytics

Should I Buy My Competitors’ Domain Names?

Chris Leone Chris Leone Posted September 16, 2010 4 minute read

UPDATE: we've expanded the ideas in this post! Check out our more recent article on whether or not newly released domain extensions can help your SEO.

An article published yesterday on..

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Topics: Search engines, SEO

Data Over Emotion – Apple’s Response To iPhone 4 Reports

Chris Leone Chris Leone Posted July 23, 2010 4 minute read

As a fan and user of Apple products, I closely followed the introduction and launch of the iPhone 4 as well as all the problems that ensued. These problems, which I'll get to in a second, became a..

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Topics: Search engines, Pay Per Click, SEO, Google Analytics, Website Development

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