Inbound Marketing & Sales Development Inspiration

Credit Union Marketing: Lead Tracking vs ROI Tracking

Posted August 7, 2020
5 minute read
Every credit union marketer loves to have as much high-quality lead tracking in place as possible. Understanding the pages and products that are driving the most new leads is essential to keeping up with your credit union’s digital marketing performance. But, what if you could also track the actual ROI that your marketing efforts generate?
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Topics ROI, Reporting, Credit Union Marketing

Tracking Credit Union Marketing ROI With Meridianlink and Google Analytics

Posted June 4, 2020
3 minute read
One struggle that we commonly hear from credit union marketers is the inability to prove the ROI of their marketing efforts consistently. While you may know that your hard work is producing results, it can be difficult to truly understand the effectiveness of your advertising and marketing campaigns without very detailed tracking. Difficulty for credit unions attempting to report end-to-end results often arises when trying to integrate tracking into commonly used LOS systems like MeridianLink.
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Topics ROI, Credit Union Marketing

What Is A Good Marketing ROI?

Posted October 14, 2019
7 minute read
Originally published September 2016. Updated Jan 2019 with lifetime value example. When you spend $1 on marketing, how much should you expect in return? That's what we'll answer in this post.  ///// When someone asks you, “is your marketing working,” what do you think they’re really asking? Are they asking if it’s generating awareness, generating foot traffic, or generating sales?
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Topics ROI, Digital Marketing

5 Credit Union Digital Marketing Challenges

Posted August 6, 2016
7 minute read
We often hear from clients that the online marketing world is tough to navigate. They rely on us to provide guidance and clarity so they can make the best decisions for their credit union. The constant development of new technology and the rate at which marketing managers need to adopt new technologies can present a unique challenge, especially in more traditional marketing departments.
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Topics ROI, SEO, Mobile, Social Media, Digital Marketing, Credit Union Marketing

Online Marketing Survey – Summary of Results

Posted August 2, 2012
2 minute read
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Topics ROI, Internet Marketing, Web Analytics, Digital Marketing