Inbound Marketing & Sales Development Inspiration

[Video] Secondary Digital Advertising Platforms

Posted July 3, 2019
1 minute read
Most businesses are advertising on the few platforms that dominate the market, such as Google and Facebook, but are you missing out on cost-effective opportunities to reach your target market on some less popular platforms? Our last live show covered some less common, but often effective, digital advertising platforms, and when companies should consider incorporating them into their marketing strategy.
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Topics Advertising, Digital advertising, Google Ads, Google, Digital Marketing

Top Metrics for Online Paid Ad Campaigns

Posted October 9, 2015
5 minute read
Metrics Drive Decisions
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Topics Advertising, Google Ads, Pay Per Click, Google Analytics, Web Analytics, Display Advertising, Digital Marketing, Conversion Rate Optimization

Improve Your Product Listing Ads Performance with 3 Easy Techniques

Posted November 1, 2013
3 minute read
One of the most effective ways to advertise your products is through Google Product Listing Ads (PLAs). Since Google switched from a free comparison shopping model to the current paid model, PLAs has increased the effectiveness, visibility, and quality of advertised products every quarter.
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Topics Google Ads, Pay Per Click

Does Pay-per-Click Really Work?

Posted May 8, 2013
3 minute read
Pay-per-click marketing is synonymous to Sponsored Link marketing and we'll refer to it for now on as PPC. You know - those search results at the top of the page and along the right side of the page. Each time you click on one of those links, it costs the company advertising the link some money - hence "pay-per-click".
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Topics Advertising, Search engines, Google Ads, Pay Per Click, Digital Marketing