group-blog-1

Blog

Inbound Marketing & Sales Development Inspiration

[FB Live Recording] The Keys To Effective Business Blogging

Posted December 5, 2016
19 minute read
Watch The Recording:
Read More

Topics Blogging, Digital Marketing

4 Simple Keys To Effective Blogging

Posted October 20, 2016
5 minute read
So, you want to have a more effective blog?
Read More

Topics Blogging

Three Digital Tactics With High Failure Rates, And How To Avoid Them

Posted August 28, 2015
4 minute read
Last month I shared my thoughts on why organizations fail with digital marketing. Continuing this theme, the following post will discuss the digital marketing tactics most prone to failure, and why it is they fail.
Read More

Topics Blogging, Social Media, Display Advertising, Digital Marketing

Create a sales & marketing machine - 4 steps to sales success

Posted May 20, 2015
4 minute read
How to win the hide & seek game with your buyers
Read More

Topics Sales, Content marketing, Internet Marketing, Inbound Marketing, Blogging, Online Marketing, Marketing Automation, Digital Marketing

3 compelling reasons to be a blogger

Posted May 7, 2015
3 minute read
Blogging is "the bomb" and this post gives 3 compelling reasons to blog, along with some suggestions about how to get started. However, first, let's get one thing straight. For those of you on the younger side of the curve, use of the phrase "the bomb" was popularized in the 90's and according to the Urban Dictionary means "exceptionally cool". Now that we've established that, let's talk about why blogging is "the bomb".
Read More

Topics Content marketing, Inbound Marketing, Blogging, Online Marketing, Digital Marketing

Three Reasons Why You Should Be Blogging For Your B2B Business

Posted January 20, 2015
1 minute read
If you own a B2B business, you’ve likely considered blogging as a way to bring new traffic to your site. Regularly blogging about topics that are important to your target market will not only bring relevant traffic and leads to your website, but it will allow you to fully utilize your site as a resource for educating your prospects and help you establish yourself as a thought leader within your industry.
Read More

Topics Content marketing, SEO, Blogging

Where did my IM networks go on IMO.im?

Posted March 3, 2014
2 minute read
If you are like me and have a list of friends, family and co-workers using multiple different instant messenger applications (Google Hangouts/Talk, Facebook Chat, Skype chat etc.) the recent move by IMO.im to get rid of all external IM networks will mean you have to find a new solution. IMO at one time was the leader in IM aggregators but, alas, that will be no more within a few days from now. My rather tedious task now is to find a replacement aggregator that will do the trick. Meebo.com was my goto at one time, however it got gobbled up by Google and also is no more. Where to start? To be frank I can't say I've found an answer yet but I thought I'd track my progress for anyone in the same boat - perhaps my efforts will help others too. I've tried most of them Online, Desktop and iPhone wise and can't say I've found the perfect solution yet. The perfect solution for me would be to have an all encompassing web-based version that works for all the main networks across most all devices - perhaps a bit of a pipe dream I know. What I have found might just work for me albeit a bit of a hodge podge combination of multiple options. Here is the solution I am currently trying, keeping in mind the 3 chat networks I need the most are GTalk, Skype and FB Chat: 1) Desktop (Windows 7): the downloadable version of Trillian (for an extra few bucks you can get things like saved history, which seems fair considering it would be nice if at least one of these aggregators was able to survive). 2) iPhone (you can likely replicate this on Android but I'm not 100% sure): For Skype I use the paid version of IM+, for Google Talk I use the Trillian App (the Trillian app doesn't seem to have Skype for some reason) and then for Facebook I just use their "Messenger" app. I use the few different options listed simply because interface and usability are very important to me. Although there are several different options out there, I just never felt completely comfortable with the others. We will see how things go, I'll post an update here in a week or so if I discover anything better, or if I find this new setup I describe works. By the way, 3 cheers for IMO for the great service they did provide while it lasted, I wish them the best of luck with their new endeavors. Have you had any recent successes in this realm you would like to share? [UPDATE] 3/19/14 I have upgraded Trillian to the Pro version for $20 a year. It works well for me overall. I had to move to the Beejive iPhone App for Google Talk which also works well for my needs.  
Read More

Topics Software, Blogging, Social Technologies

How to Generate B2B Leads via Content Marketing

Posted February 19, 2014
3 minute read
Cold calling isn’t dead but it’s challenging. Most salespeople don’t like it. Personal networking is effective but can be very time consuming. This all leads to a question, “in today’s environment, how do you generate high quality B2B sales leads?” This article presents a way more firms these days are answering this question.
Read More

Topics Sales, Internet Marketing, Inbound Marketing, SEO, Blogging, Online Marketing, Marketing Automation, Digital Marketing

Don't read Wikipedia ... Listen and Watch!

Posted July 17, 2012
1 minute read
The beauty of the Internet is that not only does it provide a seemingly infinite fountain of knowledge, but it also provides and ever increasing number of way of digesting this information. Wikipedia is an extraordinarily useful tool for finding information on just about anything you can think of. It has fast become a respected source of information for Academics too. Although perhaps not peer reviewed, Wikipedia is more and more becoming an accepted, legitimate research source.
Read More

Topics Search engines, Blogging

Do more than just blog ... cast!

Posted November 30, 2011
1 minute read
Over the years blogging has become more than just a way of posting your favorite dog pics or family updates, it has evolved into something much more powerful. As a relatively novice blog writer (i.e. someone who thinks blogging can be fun and extremely useful/powerful but simply never has the time to become a true blog writer) I thought, wouldn't it be cool to be able to use my blogs to do more than just update a handful of friends who follow the my blog feed. Sure enough, turns out hardcore bloggers, the guys and gals that really know how to write do something called casting.
Read More

Topics Blogging