If you own a B2B business, you’ve likely considered blogging as a way to bring new traffic to your site. Regularly blogging about topics that are important to your target market will not only bring relevant traffic and leads to your website, but it will allow you to fully utilize your site as a resource for educating your prospects and help you establish yourself as a thought leader within your industry.
Drive Quality Traffic
Blogging can help generate relevant website traffic as a search engine optimization tactic. Simply put, the more pages that you have on your website, the more opportunities Google has to display your website in their search results. Blogging helps you rank in search engines for the terms that your prospects are using to search for your services.
Address Common Concerns
Do your prospects usually have a typical set of problems or barriers that they face when choosing a provider? Use your blog as 24/7 resource that can help you virtually educate and solve your prospects’ problems before they even pick up the phone.
Become a Thought Leader
Aside from bringing quality traffic to your website, blogging allows you to establish yourself as a thought leader within your industry. Blogging presents a unique opportunity for you to show off your knowledge and experience within your field.
As a business owner, you know your business better than anyone, so sharing your knowledge should come easily. Offering free, helpful advice and educating your prospects in a no-pressure environment allows you to earn their trust, which can help you gain a sale in the long-run.
Depending on your industry, you should plan to publish a new blog at least 12-15 times/month. For most first-time bloggers, this may seem like an overwhelming task. The easiest way to stay on top of a schedule is to map out your content plan each month & take advantage of your workforce. If you divide your blogging responsibilities between your office, you will have unique, rich content that takes highlights the diversity of your team’s experience and expertise.