group-blog-1

Blog

Inbound Marketing & Sales Development Inspiration

Lead Tracking for Manufacturer Marketing

Posted October 24, 2022
2 minute read
Listening to potential customers and tracking their inquiries is beneficial to manufacturing marketing for many reasons. A primary benefit of documenting questions (by phone, form submission, email, and chatbot) is to gain ideas for future content but it also shows how the content that marketers created attracts new prospects or reveals opportunities to enhance (or pivot) the approach.
Read More

Topics Lead generation, B2B Marketing, Manufacturing Marketing

Mini Case Study: Manufacturing Content Marketing Using Lead Tracking

Posted October 19, 2022
6 minute read
B2B manufacturer marketing is not flashy because unlike B2C it is not about new trends and selling an irresistible product to people with disposable income. In B2B, there has to be a justifiable business need for someone to seek out products or services and since the investment is usually large, the buyer has no room for purchasing errors. That means the buyer needs a lot of clear, organized information that instills confidence that the product or service will work well in their process, integrate with the existing system, and solve their problem.
Read More

Topics Content marketing, Inbound Marketing, Digital Marketing, B2B Marketing, Manufacturing Marketing

How Equipment Manufacturers Can Improve Content for Better SEO

Posted October 6, 2022
5 minute read
Producing content about your products and services is the most effective way to leverage organic search through an inbound marketing strategy (also known as content marketing). People such as engineers and plant managers searching for manufacturing equipment, typically experience a buyer’s journey that includes three phases: awareness, consideration, and decision. To leverage the power of inbound marketing for manufacturing equipment, content should be created or optimized for each of these stages in order to attract, engage and delight customers. 
Read More

Topics Content marketing, Search engines, Inbound Marketing, SEO, Blogging, B2B Marketing, Manufacturing Marketing

Digital Marketing for Manufacturers: Playbook for New Product Launches

Posted October 6, 2022
7 minute read
When B2B manufacturing marketers promote a new product, reaching the target audience takes an organized plan of attack and someone dedicated to managing the project. The frequency of product releases is different for every manufacturer so whether it is something that happens every few weeks, every few months, or every few years, keeping a documented playbook handy makes the process smoother for everyone involved. It also ensures no channel is overlooked and over time marketers hone the digital strategy that yields the best results.
Read More

Topics Digital advertising, Email marketing, Display Advertising, B2B Marketing, Manufacturing Marketing

Manufacturing SEO Agency: Tips to Get the Content Formula Right

Posted August 24, 2022
4 minute read
If you work in B2B manufacturing marketing, you put a lot of thought into how to reach prospective customers including what marketing channels are best and the messages to resonate with your target audience. Your sales team is actively engaging customers and leads at tradeshows and through regular contacts but that only engages the leads you know about. 
Read More

Topics Content marketing, Inbound Marketing, SEO, B2B Marketing, Manufacturing Marketing, Industrial Services Marketing

Social Media Strategy for Manufacturing Companies

Posted August 8, 2022
6 minute read
Social media platforms have been available for businesses for over ten years yet many manufacturers still dismiss the platforms as frivolous rather than embracing the potential to build a brand reputation through organic posting and to target specific audiences with ads. Social media is not just for B2C brands and taking a look at Industry Week’s top 10 manufacturing companies, leading B2B manufacturing marketing departments leverage the platform for branding. (Ironically, Clorox and Apple, the two manufacturers of consumer products in the top ten list, are the least active on Facebook.)
Read More

Topics Social Media, B2B Marketing

How to Capture Wordpress Form Submissions in Salesforce

Posted September 23, 2021
2 minute read
B2B companies often struggle with systems that don't 'talk' to one another. This is a waste of time and a matter of frustration for those using incompatible systems.  But here's the good news: if your website is on Wordpress and you are using Salesforce as your CRM, you may be able to integrate the two. 
Read More

Topics B2B Marketing, Manufacturing Marketing, Industrial Services Marketing

The Most Important Marketing Metrics for Industrial B2Bs to Measure

Posted September 16, 2021
4 minute read
Tracking the results of marketing spending is an area that many industrial B2B companies struggle with. Failure to do so makes it hard for you to understand what's working, whether you are investing in the right marketing channels and generating a positive ROI, and hampers your ability to attract and convert new customers.
Read More

Topics Reporting, B2B Marketing, Manufacturing Marketing, Industrial Services Marketing

B2B Digital Marketing Case Study: Building Automation

Posted December 8, 2020
2 minute read
In 2014, Mid-Atlantic Controls Corp. (MACC), partnered with WebStrategies to improve the capabilities of their existing website. As a trusted facility automation provider throughout Virginia, Maryland, Pennsylvania, Delaware, and Washington D.C., they wanted their website to accurately portray the products, services, and value that they bring to each of their clients and help them generate new opportunities. 
Read More

Topics B2B Marketing

The Top B2B Digital Marketing Strategies

Posted November 13, 2020
5 minute read
The digital landscape is constantly evolving. To remain relevant, businesses and marketers need to constantly pay attention. What’s hot today could be gone tomorrow, and tomorrow’s big thing may not even exist yet.
Read More

Topics B2B Marketing