Inbound Marketing & Sales Development Inspiration

The Importance of Personas in Industrial Marketing

Administrator Administrator Posted March 18, 2020 3 minute read

The Importance of Personas in Industrial Marketing

In a digital world of personalized customer experience, knowing your audience is vital to a growing, thriving industrial brand.

Selling a product..

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Topics: Personas, B2B Marketing, Manufacturing Marketing

Marketing Automation For Manufacturers

Kira Routh Kira Routh Posted February 2, 2018 4 minute read

Marketing in today’s digital world can be a challenge for manufacturers, many of whom rely heavily on traditional marketing such as trade shows, catalogs, printed spec sheets and in-person sales..

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Topics: B2B Marketing, Manufacturing Marketing

Why is My Sales Team not Performing - 3 Main Reasons

Neal Lappe Neal Lappe Posted May 15, 2016 3 minute read

No sales - no business.  Weak sales – anemic business.  Sales is the life blood of business.  When sales aren’t what you think appropriate, how does a business owner or sales leader figure out..

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Topics: Sales, Sales Training, B2B Marketing

The Top B2B Digital Marketing Strategies

Chris Leone Chris Leone Posted October 18, 2015 4 minute read

The digital landscape is constantly evolving. To remain relevant, businesses and marketers need to constantly pay attention. What’s hot today could be gone tomorrow, and tomorrow’s big thing may..

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Topics: Content marketing, Inbound Marketing, SEO, Marketing Automation, Digital Marketing, Data, B2B Marketing

Best B2B Selling Behaviors

Neal Lappe Neal Lappe Posted March 16, 2013 4 minute read

A very popular sales book on the market right now is The Challenger Sale by Matthew Dixon and Brent Adamson. Its popularity is based on two things. First, the theories in the book are based on a..

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Topics: Sales, B2B Marketing

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