Inbound Marketing & Sales Development Inspiration

4 Ways Your Google Ads Are Wasting Money

Posted February 14, 2023
4 minute read
Originally posted on September 2, 2019, this post was refreshed to highlight ways businesses can save money on Google Ads. Are you stretching your Google ads budget as far as it can go? Small and medium-sized businesses can't afford to throw away ad dollars trying to compete with large companies and must be strategic with their advertising spending. In our 2019 broadcast, we covered some important things to look out for that could be burning through your campaign budgets. Making adjustments to these 3 things could save you thousands of dollars.
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Topics Advertising, Digital advertising, Google, Digital Marketing

[Video] Secondary Digital Advertising Platforms

Posted July 3, 2019
1 minute read
Most businesses are advertising on the few platforms that dominate the market, such as Google and Facebook, but are you missing out on cost-effective opportunities to reach your target market on some less popular platforms? Our last live show covered some less common, but often effective, digital advertising platforms, and when companies should consider incorporating them into their marketing strategy.
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Topics Advertising, Digital advertising, Google Ads, Google, Digital Marketing

Preparing For Google’s April 21st Mobile Ranking Update

Posted April 11, 2015
3 minute read
In just a couple weeks, Google is going to make a significant change to its ranking formula. The objective of this change is to reward mobile-friendly websites with higher search result rankings.
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Topics Mobile, Google

How to connect your YouTube channel to your Google My Business page

Posted February 24, 2015
2 minute read
Google’s local business directory changes so frequently that it’s difficult to keep track of the most recent iteration.
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Topics Google

What Is Google Hummingbird?

Posted October 22, 2013
3 minute read
It’s a bird! It’s a plane! No, wait, it was a bird. Google Hummingbird to be exact, and it’s yet another new way for Google to rank the web.
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Topics Search engines, Google

Google Launches Real Time Search - What Does It Mean For SEO's?

Posted December 7, 2009
1 minute read
Today, Google unveiled their new real-time search feature. It's still very new, even in internet terms, but what we see in the video below as well as in our own field tests is that results populate starting from when the search results page loads (so to take advantage of the new opportunity for visibility, it's a "right place at the right time" kind of thing). Most of these results are tweets or recently crawled articles/blogs on the topic. Our tests have shown tweets to show up with about a 10-20 second delay from when they were originally published. Not bad.
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Topics Search engines, SEO, Google