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Inbound Marketing & Sales Development Inspiration

Developing An Effective Bank or Credit Union Marketing Plan

Chris Leone Chris Leone Posted April 18, 2016

Last March I had the privilege of speaking to the Virginia Bankers Association. The topic: unlocking YOUR digital marketing formula. 

I emphasize "your" because everyone shouldn't use the same..

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Topics: Content marketing, Personas, Digital Marketing, Credit Union Marketing

Qualifying Inbound Prospects

Kristin Harrison Kristin Harrison Posted November 12, 2015

As a salesperson, it is extremely important to get off to a good start with your prospect. The days where selling and relationship building went hand and hand are over. Today it is all about what you..

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Topics: Sales, Selling Skills, Inbound Marketing, Personas, Sales Training, Digital Marketing

What Is The Best Digital Marketing Formula?

Chris Leone Chris Leone Posted November 6, 2015

If you’re like most business owners and marketing managers, you wonder if you’re using the right marketing strategies and tactics. With marketing expenses representing around 8% of total revenue,..

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Topics: Content marketing, Personas, Digital Marketing

The Five Critical Elements of Effective Marketing

Neal Lappe Neal Lappe Posted October 14, 2015

 

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Topics: Personas, Digital Marketing

Digital marketing and customer engagement - should your firm have a mobile app?

Neal Lappe Neal Lappe Posted September 30, 2015

There's a coolness factor for having a mobile app. After all, mobile marketing is often part of many inbound marketing plans, and apps are awesome, right? With all the hype about mobile usage and the..

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Topics: Internet Marketing, Personas, Mobile, Digital Marketing

How To Develop Customer Personas

Chris Leone Chris Leone Posted June 29, 2015

If you were to put a group of marketing managers and business owners in a room and ask who could clearly define their target customers, most would raise their hand (most probably think they’re..

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Topics: Content marketing, Personas

How To Learn More About Your Site Visitors

Chris Leone Chris Leone Posted June 25, 2015

How well do you know your website visitors? How easy is it for them to use your website? You could probably wager a confident guess about who your visitors are and where they struggle. You’ve..

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Topics: Personas

How To Craft a Content Strategy

Chris Leone Chris Leone Posted June 10, 2015

Content marketing without strategy is a waste of valuable time, money, and resources. This makes strategy the most important component of effective content marketing.

So what is content strategy?

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Topics: Content marketing, Inbound Marketing, Personas, Digital Marketing

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