Inbound Marketing & Sales Development Inspiration

Developing An Effective Bank or Credit Union Marketing Plan

Chris Leone Chris Leone Posted March 21, 2018 6 minute read

On several occasions, I have had the privilege of speaking to credit union or bankers groups and marketing professionals on the topic of unlocking YOUR digital marketing formula.  

I emphasize..

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Topics: Content marketing, Personas, Digital Marketing, Credit Union Marketing, Community Bank Marketing

Qualifying Inbound Prospects

Kristin Harrison Kristin Harrison Posted November 12, 2015 4 minute read

As a salesperson, it is extremely important to get off to a good start with your prospect. The days where selling and relationship building went hand and hand are over. Today it is all about what you..

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Topics: Sales, Selling Skills, Inbound Marketing, Personas, Sales Training, Digital Marketing

What Is The Best Digital Marketing Formula?

Chris Leone Chris Leone Posted November 6, 2015 5 minute read

If you’re like most business owners and marketing managers, you wonder if you’re using the right marketing strategies and tactics. With marketing expenses representing around 8% of total revenue,..

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Topics: Content marketing, Personas, Digital Marketing

The Five Critical Elements of Effective Marketing

Neal Lappe Neal Lappe Posted October 14, 2015 3 minute read


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Topics: Personas, Digital Marketing

Digital marketing and customer engagement - should your firm have a mobile app?

Neal Lappe Neal Lappe Posted September 30, 2015 2 minute read

There's a coolness factor for having a mobile app. After all, mobile marketing is often part of many inbound marketing plans, and apps are awesome, right? With all the hype about mobile usage and the..

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Topics: Internet Marketing, Personas, Mobile, Digital Marketing

How To Develop Customer Personas

Chris Leone Chris Leone Posted June 29, 2015 4 minute read

If you were to put a group of marketing managers and business owners in a room and ask who could clearly define their target customers, most would raise their hand (most probably think they’re..

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Topics: Content marketing, Personas

How To Learn More About Your Site Visitors

Chris Leone Chris Leone Posted June 25, 2015 3 minute read

How well do you know your website visitors? How easy is it for them to use your website? You could probably wager a confident guess about who your visitors are and where they struggle. You’ve..

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Topics: Personas

How To Craft a Content Strategy

Chris Leone Chris Leone Posted June 10, 2015 3 minute read

Content marketing without strategy is a waste of valuable time, money, and resources. This makes strategy the most important component of effective content marketing.

So what is content strategy?

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Topics: Content marketing, Inbound Marketing, Personas, Digital Marketing

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