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Inbound Marketing & Sales Development Inspiration

Setting Up HubSpot for Credit Unions: 5 Crucial Steps for Success

Posted May 21, 2024
2 minute read
Implementing new software like HubSpot at your credit union can be a game-changer for your marketing efforts, but laying the groundwork for success is crucial. Preparation ensures your HubSpot implementation is smooth, efficient, and effective. In this post, we'll explore the steps you should take in the first 6 months to set your credit union up for success with HubSpot.
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Topics Hubspot, Credit Union Marketing, HubSpot for Credit Unions, Credit Union Marketing Benchmarks

How Much Traffic Does a Credit Union Website Get?

Posted February 24, 2024
5 minute read
You think your website is attracting a fair amount of traffic—but is it truly performing as well as you believe? Are you above or under the industry average? We know that every marketer wants accurate analysis, so let's dive into the data and help you assess your website traffic with confidence.
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Topics Credit Union Marketing, Credit Union Marketing Benchmarks

What is the Average Bounce Rate for Credit Union Websites?

Posted December 18, 2023
4 minute read
In 2019, we published part two of WebStrategies’ annual benchmark report blog series to discuss the average bounce rate for credit union websites. However, this metric means something totally different in GA4 than what it was in UA.
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Topics Credit Union Marketing, Credit Union Marketing Benchmarks

2023 Credit Union Digital Marketing Benchmarks

Posted May 10, 2023
1 minute read
Our exclusive 2023 Credit Union Digital Benchmark Report was released in a webinar last week, in which Kristin Harrison and Howard Deskin shared the results.
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Topics Digital advertising, Credit Union Marketing Benchmarks

How Often Do Users Complete Loan Applications on Credit Union Websites?

Posted May 15, 2020
3 minute read
Throughout the WebStrategies benchmark blog post series, we have covered several site engagement metrics for credit union websites. So far we have analyzed where credit union website traffic comes from, the average age of credit union website visitors, how long it takes credit union websites to load, and much more.
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Topics Credit Union Marketing, Credit Union Marketing Benchmarks

How Fast Do Credit Union Websites Load?

Posted May 7, 2020
3 minute read
When it comes to site engagement metrics, one factor that many marketers tend to overlook is how quickly their website pages load. In today’s edition of the WebStrategies benchmark blog post series, we are going to take a look at the average load time of a credit union website and discuss why having an optimized website is critical from both a user experience and SEO point of view.
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Topics Google Analytics, Credit Union Marketing, Credit Union Marketing Benchmarks

How Much Credit Union Website Traffic Comes from Mobile Devices?

Posted March 12, 2020
2 minute read
The WebStrategies benchmark blog post series has covered a variety of site engagement metrics. So far we have taken a dive into how long users remain on credit union websites, how many users leave credit union sites without viewing another page, how the users came to the website, and who these users are.
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Topics Credit Union Marketing, Credit Union Marketing Benchmarks

What is the Average Age of Visitors to Credit Union Websites?

Posted March 4, 2020
3 minute read
Many of our credit union clients tell us that they struggle with an aging membership base and want to attract younger members. This is a great goal to set, but first, does your credit union have a thorough understanding of where you stand currently with the age distribution of website traffic? As part of WebStrategies’ credit union annual benchmark report series, today’s topic dives into age distribution of website traffic. Is your website attracting visitors who are in the age demographic that your credit union needs?
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Topics Credit Union Marketing, Credit Union Marketing Benchmarks

Where Does the Average Credit Union Website’s Traffic Come From?

Posted January 28, 2020
3 minute read
If you’ve been following the WebStrategies credit union annual benchmark report blog series, you know that we are taking a deep dive into credit union site engagement metrics from 2019 to identify pain points and trends across the industry. While site engagement metrics don’t show conversion data, these metrics allow you to identify specific opportunities for your credit union.
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Topics Credit Union Marketing, Credit Union Marketing Benchmarks

How Long Does the Average Visitor Spend on a Credit Union Website?

Posted January 15, 2020
3 minute read
Credit union marketers can spend hours (or longer) looking at data and analyzing its meaning. Some of this data is meaningful, while certain metrics aren’t much more than distractions from the big picture. It takes an expert to determine what metrics matter for your organization.
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Topics Credit Union Marketing, Credit Union Marketing Benchmarks